Forrester eCommerce

OCTOBER 12, 2022

Use the topline results from Forrester's 2021 Global Emerging Technology Survey to see how your enterprise compares.

Technology 195

Technology B2C Customer Marketing 195

Retail TouchPoints

APRIL 5, 2022

Spring 2022 holidays will see a return closer to pre-pandemic normalcy than 2021, according to the Spring Holidays 2022 report from Information Resources, Inc. More than 25% of consumers report that they’ll exceed last year’s Easter or Passover grocery spending.

Consumer 232

Consumer Gifts Supplies Information 232

Retail TouchPoints

OCTOBER 4, 2021

A survey by Klarna found that 75% of Gen Z, 76% of millennials and 60% of Gen X are looking for more flexible payment options. The holiday 2020 surge in ecommerce caused digital headaches as shoppers contended with slow or unresponsive web sites, and retailers can’t afford a repeat in 2021. Let the countdown begin….

Merchant Services 306

Merchant Services Payment Services X-cart Supplies 306

Retail TouchPoints

OCTOBER 27, 2021

Top-line findings from a recent Sensormatic survey reveal that while in-store shopping is expected to rise through the holiday season, what consumers are looking for while they’re there is for retailers to provide insight into product availability and alternative fulfillment offerings.

Consumer 251

Consumer Supplies Fulfillment Technology 251

Retail TouchPoints

JUNE 2, 2021

Prime Day 2021 will officially span June 21 and 22, featuring more than 2 million deals across categories including fashion, electronics, toys, home décor and automotive. Prime Day 2021 Will be Driven by Loyalty and Discounts. consumers increased or maintained their spending on Amazon in Q2 2021, according to a survey by JungleScout.

Small Business Retail 274

Small Business Retail Automotive Events Toys 274

Forrester eCommerce

MARCH 27, 2022

Indonesian firms expanded their digital transformation efforts in 2021, but fell short of realizing the goals they set out in 2020. Our latest survey in the country also shows that enterprises will put a much bigger emphasis on aligning transformation efforts with business goals and metrics in 2022.

Technology 195

Technology 195

Forrester eCommerce

MARCH 9, 2021

In Forrester’s recently published report, “The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021,” we evaluated the 14 most significant ones — 6Connex, Bizzabo, CadmiumCD, Certain, Circa, Cvent, Hubb, Intrado, Kaltura, meetyoo, ON24, RainFocus, Splash, and SpotMe — against 28 criteria.

B2B 242

B2B Events Management Marketing 242

Retail TouchPoints

JANUARY 31, 2023

The financial data comes from Edge Ascential, and the customer perception data is sourced from dunnhumby’s annual survey of 10,000 American grocery shoppers conducted in November 2022. “In In 2020 and 2021, the pandemic helped propel and then solidify Amazon as the top grocery retailer over H-E-B, Trader Joe’s and Wegmans.

Omnichannel 260

Omnichannel Consumer Supplies Retail 260

GetElastic

NOVEMBER 9, 2021

Based on evidence from 2021’s State of Digital Commerce Report, and 2020’s B2B Digital Commerce research, the survey examines digital commerce through the lens of multiple verticals and business models. According to survey results, manufacturing leads the charge in B2B focused digital commerce initiatives. The results are in.

B2C 146

B2C B2B Customer Retention Subscription 146

Retail TouchPoints

JANUARY 26, 2021

Culled from this agile, iterative survey data, here are six things we learned consumers want from retailers heading into 2021: 1. Retailers selling to the consumer of 2021 must pay careful consideration to their carrier strategy. Something different (Advantage: DTC brands).

Consumer 306

Consumer Shipping Costs Shipping Small Business Retail 306

Forrester eCommerce

FEBRUARY 22, 2021

This market has undergone a radical transformation in the last 12 months, as our Forrester Analytics Business Technographics® Security Survey, 2020 shows that clients have increased their use of consultants over 2019, by 4 %. I launched my Now Tech which lists out the major firms participating in the European Security Consulting market.

Marketing 317

Marketing Customer 317

Forrester eCommerce

AUGUST 18, 2021

Forrester’s 2021 Global Marketing Survey revealed that three of the top five challenges regional teams face when implementing campaigns are the inability to develop campaigns based on customers’ needs, the lack of coordination across siloes, and a need for the right tools and technology to do the job well.

Technology 441

Technology Marketing Customer B2B 441

Liveintent

JULY 14, 2021

In March of 2021, LiveIntent surveyed more than 200 senior marketing and publishing executives from small to mid-sized companies, with newsletters ranging from 10,000 to over 1 million subscribers. percent of survey respondents use email as a primary way of building deep connections with audiences, while another 34.6

Channel 127

Channel Subscription Consumer Marketing 127

Retail TouchPoints

JANUARY 11, 2021

Even with new vaccines potentially coming on the market in the months ahead, it’s likely the trends we’ve seen in 2020 will continue into 2021. Real-time data is the key for 2021. A recent study found that only 22% of D2Cs surveyed experienced a sales decline.

Small Business Retail 232

Small Business Retail Retail eCommerce Social Media 232

Forrester eCommerce

APRIL 30, 2021

According to the 2021 Business Technographics Marketing Survey, 75% of all B2B marketing respondents agreed that “buyers expect an immediate response to their […]. The concept of “right audience, right content, right place, right time” has been around the B2B world for ages.

B2B 450

B2B Marketing Operations 450

ChannelAdvisor

NOVEMBER 5, 2021

So we partnered with leading global research firm Dynata to conduct periodic global surveys of online consumers and monitor changing behavior. And if you’d like to take a deeper dive into the survey results, watch the webinar Navigating Online Consumer Behavior: 2021 E-Commerce Trends and Forecasts , available on demand.

eCommerce 98

eCommerce Social Media Webinar Consumer 98

Forrester eCommerce

OCTOBER 20, 2021

Forrester CMO Shirley Macbeth interviews VP and Senior Research Director Jennifer Ross on the results of our 2021 Global Marketing Survey, which reveals what B2B marketing leaders are doing and planning to do to weather the ongoing uncertainty.

B2B 370

B2B Marketing Customer 370

GetElastic

JANUARY 4, 2022

2021 was a year of tremendous growth for our organization. 2021 was also another year of navigating COVID in the workplace and in our homes. 2021 was also another year of navigating COVID in the workplace and in our homes. 2021 Elastic Path Employee Experience. We re-opened our offices globally and closed our offices.

Events 148

Events Blog Other Information 148

ChannelAdvisor

NOVEMBER 5, 2021

So we partnered with leading global research firm Dynata to conduct periodic global surveys of online consumers and monitor changing behavior. And if you’d like to take a deeper dive into the survey results, watch the webinar Navigating Online Consumer Behavior: 2021 E-Commerce Trends and Forecasts , available on demand.

eCommerce 98

eCommerce Social Media Webinar Consumer 98

Forrester eCommerce

NOVEMBER 11, 2021

When we asked B2B marketing and brand leaders in Forrester’s 2021 Brand And Communications Survey if they act in […]. So it is perhaps unsurprising that we have a highly inflated sense of levels of trust, especially in our professional lives.

B2B 369

B2B Marketing Other Customer Experience 369

Forrester eCommerce

NOVEMBER 18, 2021

Forrester just got data back from its Forrester Analytics Consumer Technographics® US Youth Survey, 2021, which shows a 13-point year-over-year increase in weekly usage of TikTok (from 50% to 63%) among US Gen Z youth (ages 12–17). Instagram is becoming cheugy for Gen Z youth.

Consumer 370

Consumer Social Media B2C Customer 370

Retail TouchPoints

DECEMBER 6, 2023

The National Retail Federation (NRF) has updated a report that had attributed “nearly half” of 2021’s $94.5 billion in retail shrink to organized retail crime, saying the data point was part of two-year-old testimony to a U.S. Senate committee by Ben Dugan, former President of the Organized Retail Crime Resource Center.

Sporting Goods 230

Sporting Goods Retail Other Customer Experience 230

Retail TouchPoints

APRIL 26, 2021

The February 2021 edition of the Insights Study found just 8% of participants saying they shopped for groceries exclusively online. That number has since more than doubled, with 17% of recently surveyed shoppers reporting they are “online-only” grocery shoppers. He has been analyzing consumer promotions for more than 20 years.

Retail 271

Retail Mobile Reference Download 271

ChannelAdvisor

DECEMBER 21, 2021

As we close out this incredible year, we’re taking a quick look back at some of the most popular resources we provided in 2021. . In case you missed any, we’re listing our top 10 resources from 2021 below. Webinar] October 2021 Product Release. Webinar] Navigating Consumer Behavior: 2021 E-Commerce Trends and Forecasts.

eCommerce 130

eCommerce Webinar eCommerce Software Fulfillment 130

Forrester eCommerce

OCTOBER 20, 2021

The data is in from the Forrester Analytics Business Technographics® Security Survey, 2021. Recently, my colleagues and I highlighted some haunted happenings that kicked off Cybersecurity Awareness Month with a scream. Today, I’d like to tell you a little ghost story of my own.

Customer 370

Customer 370

Forrester eCommerce

OCTOBER 20, 2021

The data is in from the Forrester Analytics Business Technographics® Security Survey, 2021. Recently, my colleagues and I highlighted some haunted happenings that kicked off Cybersecurity Awareness Month with a scream. Today, I’d like to tell you a little ghost story of my own.

Customer 370

Customer 370

Forrester eCommerce

AUGUST 5, 2021

Forrester’s 2021 Global Marketing Survey reveals how B2B marketing leaders are adapting their strategies to accelerate recovery while keeping customers front and center. Here are three key takeaways.

B2B 334

B2B Marketing Customer Operations 334

TalkingRetail

FEBRUARY 19, 2021

rise in revenue in 2021, while 39% say they are optimistic about their prospects. Small and medium businesses are getting ready for post-pandemic life, with 32% saying they are prepared for the end of national lockdown measures, new research reveals. The quarterly Barometer from Barclaycard Payments shows small and medium firms predict an 8.1%

Payments 75

Payments Technology 75

Kissmetrics

SEPTEMBER 3, 2021

With more than 50 percent of survey respondents copping to checking their email in excess of ten times a day, it’s no wonder that email marketing is an easy way to try to reach your target audience. MarTech 2021 Trends: Conclusion. What’s your prediction for the biggest marketing trend in 2021 and beyond?

Marketing 278

Marketing Leisure Reference Consumer 278

Retail TouchPoints

SEPTEMBER 23, 2021

As SEOs [search engine optimizers], any heavy lifting we can do to clear a path for our clients toward success in the holiday shopping season will be especially welcome in 2021. Economists are predicting another very strong, extended online shopping period in Q4 2021. Ecommerce spending in November-December 2020 rose an astounding 45.2%

SEO 253

SEO Gifts Shipping Costs Beauty and Health 253

SheerID

SEPTEMBER 1, 2021

The 2021 Teacher Survey provides valuable insights on how to market to the teacher community under the current challenges brought on by the pandemic.

Marketing 78

Marketing Blog 78

RetailWire

MAY 23, 2023

adults who said they were doing “at least OK financially” fell to 73 percent in 2022, down from 78 percent in 2021, according to a Federal Reserve Bank’s “Survey of Household Economics and Decisionmaking.” The percentage of U.S.

Banking 52

Banking Article 52

Forrester eCommerce

AUGUST 11, 2021

Data from Forrester’s The State Of Customer Obsession 2021 survey demonstrates that […]. Imagine a highly qualified candidate for an important role at your company reaches out to a current employee asking if they are happy and if they would recommend working for your organization. Is the reply a heart emoji? A clown face?

B2B 312

B2B Recommendation Customer Customer Experience 312

Retail TouchPoints

JANUARY 15, 2021

But when looking at these numbers, the excess data can feel overwhelming, so we’ve rounded up the most important retail metrics to leverage in 2021. of customers who are satisfied / # of total customers surveyed x 100. = % of satisfied customers. Evaluating 2020 Metrics and Planning for 2021. Website traffic: More than 4.5

Shipping Costs 146

Shipping Costs Retail X-cart Payments 146

Retail TouchPoints

SEPTEMBER 27, 2023

NRF Data: Shrink is on the Rise The National Retail Federation’s just-released National Retail Security Survey 2023 revealed that the overall shrink rate in 2022 rose to 1.6% , up from 1.4% in 2021 and in line with shrink rates seen in 2020 and 2019. billion in 2021. billion in losses, up from $93.9

Sporting Goods 254

Sporting Goods Operations Retail Other 254

Retail TouchPoints

JUNE 21, 2023

from 2021 to approximately $11.9 RetailMeNot’s survey of 1,000 U.S. However, planned spending among those consumers is down slightly from 2022, with the average Prime Day shopper planning to spend $250 this year (both at Amazon and other retailers’ simultaneous sales events), down from $388 in 2022 and from $594 in 2021.

Electronics 240

Electronics Small Business Retail Clothing Shopping Carts 240

Retail TouchPoints

JANUARY 2, 2024

However, a Deloitte survey reveals that consumers’ loyalty program preferences and expectations are evolving. Paid Loyalty Programs Will Become More Prevalent More than half ( 53% ) of consumers pay to participate in a loyalty program, up from 32% in 2022 and 17% in 2021, according to the Deloitte Survey.

Consumer 258

Consumer Shipping Costs Customer Retention Information 258