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3 Predictions for the Future of Omnichannel 

Retail TouchPoints

In fact, Retail TouchPoints has seen the number of channels used to conduct business grow year after year in its annual Omnichannel and Fulfillment Benchmark Survey. In 2021, retailers shaped their omnichannel strategies around two key issues: customer acquisition ( 63% ) and customer retention ( 58% ).

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The Top 10 Predictions for Holiday 2021

Retail TouchPoints

digital sales to grow 10% , while shifting shopper habits will create a variety of new opportunities for omnichannel retailers. A survey by Klarna found that 75% of Gen Z, 76% of millennials and 60% of Gen X are looking for more flexible payment options. And the number-one prediction for holiday 2021: 1. Salesforce expects U.S.

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Dunnhumby Survey: H-E-B Regains Title of America’s Top Grocer as Club Stores Move Up the Ranks

Retail TouchPoints

Three years after the pandemic upturned the grocery industry, omnichannel chain H-E-B has regained its leadership position as the top U.S. The financial data comes from Edge Ascential, and the customer perception data is sourced from dunnhumby’s annual survey of 10,000 American grocery shoppers conducted in November 2022. “In

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B2B, Marketplaces Become Core to Brooklinen’s Blossoming Omnichannel Strategy

Retail TouchPoints

Above all, a best-in-class omnichannel experience is paramount to obtaining and retaining customers ,” said Kelly Hallinan, SVP of Emerging Channels for Brooklinen in an interview with Retail TouchPoints. “ We want to meet our customers everywhere that they are, which means investing in our DTC website and also various other channels.”

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Six Things the Consumer of 2021 Really Wants

Retail TouchPoints

Culled from this agile, iterative survey data, here are six things we learned consumers want from retailers heading into 2021: 1. In the face of pandemic restrictions, store-based retailers hurriedly explored different routes to the consumer, as the strength of their omnichannel retail strategies was tested.

Consumer 312
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Holiday Store Experience Survey: Consumers Prioritize Safety Over Immersive Shopper Journeys

Retail TouchPoints

Top-line findings from a recent Sensormatic survey reveal that while in-store shopping is expected to rise through the holiday season, what consumers are looking for while they’re there is for retailers to provide insight into product availability and alternative fulfillment offerings.

Consumer 261
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Gartner Survey Review: Digital Commerce Revenue Skyrockets with B2B Surpassing B2C

GetElastic

Based on evidence from 2021’s State of Digital Commerce Report, and 2020’s B2B Digital Commerce research, the survey examines digital commerce through the lens of multiple verticals and business models. According to survey results, manufacturing leads the charge in B2B focused digital commerce initiatives. The results are in.

B2C 146