Forrester eCommerce

JANUARY 27, 2022

Brands have experienced massive business disruption because of the pandemic, shifts in consumer behaviors, changes to the advertising and data ecosystems, and rising concerns around privacy.

Marketing 195

Marketing Omnichannel Consumer Customer 195

Retail TouchPoints

NOVEMBER 13, 2023

Brooklinen was a direct-to-consumer darling that promised consumers high-quality sheets at great prices. By eliminating supply chain complexities and “cutting out the middlemen,” Brooklinen was able to streamline the product development journey and fully immerse consumers in the ethos and values of the brand.

Omnichannel 240

Omnichannel B2B Channel Customer 240

Retail TouchPoints

JANUARY 29, 2024

While more than half ( 54% ) of retailers responding to the 2023 Omnichannel and Fulfillment Benchmark Report said active physical stores are the final locations for inventory prior to delivery, retailers are increasingly using third-party services to handle the actual mechanics of picking, packing and delivering items to consumers.

Fulfillment 260

Fulfillment Shipping Costs Omnichannel Retail 260

Retail TouchPoints

JULY 26, 2022

With rising gas prices, food shortages, skyrocketing interest rates and ever-present inflation, consumers are worried and that means retailers are worried, too. We’re already seeing online shopping demand level off , with consumers finding a new balance between digital and physical channels. Loyalty Shifts to Value.

Shipping Costs 278

Shipping Costs Gifts Fulfillment Consumer 278

Retail TouchPoints

NOVEMBER 17, 2022

In any omnichannel approach to sales, it is essential to look at how to replicate the best parts of an in-store experience online. Beyond the transaction itself, guided selling provides brands with data that can lead to a deeper and more intuitive understanding of their consumers. Benefits for Both Customer and Company.

Customer Experience 273

Customer Experience Customer Omnichannel eCommerce Platforms 273

Omnisend

DECEMBER 7, 2021

While the digital marketing landscape changes dramatically every year, email has continued to be one of the most effective channels for ecommerce marketers. In this article, we’ll examine some of the most important 2022 email marketing trends to be aware of in this year and beyond. Omnichannel communication.

Marketing 190

Marketing Multi-channel Mobile Channel 190

Retail TouchPoints

APRIL 13, 2023

Understanding Wine Consumer Behavior Trends Today’s wine buyers skew older and are more affluent. For example, 16% of consumers purchased natural wine in 2021 and sparkling wines are also rising in popularity. Then, by activating a flexible, omnichannel approach, you can learn who your best audience is.

Marketing 307

Marketing Omnichannel Channel Social Media 307

Retail TouchPoints

OCTOBER 4, 2023

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. The cost-of-living crisis is undoubtedly driving buying decisions, so simplifying the consumer journey is essential for closing the sale.

Omnichannel 254

Omnichannel Merchant Services BigCommerce Payment Services 254

Retail TouchPoints

MARCH 9, 2023

Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the Chief Marketing, Digital and Omni Officer of Forever 21 , but also because he has a 17-year-old daughter. It’s about really taking the time and saying ‘no’ to a bunch of other things so you can say ‘yes’ to these important omnichannel things,” he said.

Omnichannel 272

Omnichannel Social Media Mobile Fashion 272

Retail TouchPoints

MARCH 28, 2022

More specifically, MINISO has spent the last year-plus bolstering its brick-and-mortar footprint in North America to amplify its proprietary $10 N’ Under concept, which has become beloved among Gen Z consumers. MINISO controls the entire value chain, from product design to marketing and sales.

Omnichannel 216

Omnichannel Toys Supplies eCommerce Platforms 216

Retail TouchPoints

JULY 22, 2022

At the end of 2021, the editors of Retail TouchPoints took a stab at predicting what would happen in ecommerce in 2022. 2022 certainly isn’t turning out how anyone thought it would. 2022 certainly isn’t turning out how anyone thought it would. Not to toot our own horn, but we hit the nail on the head with this one.

eCommerce 301

eCommerce Supplies Shipping Costs Events 301

Retail TouchPoints

AUGUST 17, 2022

Kohl’s has named Christie Raymond as its new Chief Marketing Officer, reporting directly to CEO Michelle Gass. Raymond has had the post on an interim basis since the May 2022 departure of former CMO Greg Revelle. I’m thrilled to have Christie step into the role of Chief Marketing Officer,” said Gass in a statement. 18, 2022.

Marketing 261

Marketing Omnichannel Consumer Customer 261

Retail TouchPoints

OCTOBER 6, 2022

Rather than being limited to a jam-packed four to five weeks from Black Friday to Christmas Eve, consumers are beginning their shopping as early as October (with a few doing so even earlier than that). Mastercard Spending Data Reveals 4 Key Takeaways for Holiday 2022. Following are recaps of some of the most pertinent presentations.

Shipping Costs 242

Shipping Costs Payment Services Merchant Services Payments 242

Retail TouchPoints

DECEMBER 22, 2022

Design and visual merchandising teams in particular rise to the occasion, finding creative themes, materials, lighting and more to evoke delight and holiday spirit among consumers of all ages. The 2022 Winning Windows recipients at the 2022 PAVE Gala in New York City. Below is part one of this series.

Consumer 264

Consumer Retail Toys Presentation 264

Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . of total company revenue so far this year.

Omnichannel 255

Omnichannel Marketing Social Media Channel 255

Retail TouchPoints

SEPTEMBER 22, 2022

Inflation and the threat of recession are defining aspects of the 2022 holiday season, but the potential bad news will do little to dampen a potentially successful — if not extraordinary — season. There’s also the hidden cost around omnichannel operations. Retailers are planning to cut back in one area: marketing.

Omnichannel 232

Omnichannel Shipping Costs Supplies Fulfillment 232

Retail TouchPoints

SEPTEMBER 19, 2023

from last year, according to Mastercard SpendingPulse , the marketing intelligence firm of Mastercard , which measures in-store and online retail sales across all forms of payment. “It’s It’s not a blowout number, but it’s in line with lower inflation, and the consumer will be spending.” This holiday season, U.S.

Consumer 225

Consumer Electronics Automotive eCommerce 225

Retail TouchPoints

AUGUST 11, 2022

Parachute plans to double its physical store footprint and reach 30 operational stores by the end of 2022. Lesson 3: Understand and Engage Your Consumer. Leverage these insights to guide your approach to marketing, customer service and engagement across all channels. Comfy clothes help make a comfy home, right?)

Omnichannel 249

Omnichannel Social Media Arts Channel 249

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

Marketing 280

Marketing Customer Loyalty Omnichannel eCommerce 280

Retail TouchPoints

FEBRUARY 7, 2023

But the luxury market sits in a unique position of growth: spending on luxury goods grew approximately 20% in 2022, according to Bain & Company , and it is likely to expand further through 2023. The luxury market has a few key advantages that will likely safeguard it from financial turmoil.

Payments 279

Payments Omnichannel Payment Services Consumer 279

Retail TouchPoints

JUNE 28, 2022

Brad Lande-Shannon has joined the company as Chief Marketing Officer (CMO) and Tyler Wozny has been promoted to the post of Chief Digital Officer. Madison Reed, which announced $33 million in new funding in April 2022 , began as an online-only DTC company but has expansive omnichannel ambitions.

Marketing 196

Marketing Omnichannel Mobile Operations 196

Retail TouchPoints

MARCH 7, 2023

The digital surge during COVID-19 accelerated the introduction of direct-to-consumer CPG brands selling online, but three interlocking trends could hobble their continued growth. One is simple competition: more brands and more products competing for consumer wallet and mind share. In the U.S.

Marketing 268

Marketing Beauty and Health eCommerce Omnichannel 268

Retail TouchPoints

DECEMBER 1, 2021

The pandemic has brought about long-term changes for both business operations and consumer expectations, and 2021 taught us how far removed we are from ever returning to the old “normal.” But it’s not just COVID-related challenges that are putting stress on the market.

Shipping Costs 267

Shipping Costs Shipping Small Business Retail eCommerce 267

Retail TouchPoints

NOVEMBER 9, 2022

The sale is the latest move by the retailer to scale down during a difficult year that included cutting 500 corporate positions in September 2022, including roles at main offices in Asia. The company’s former CEO, Sonia Syngal , left in July 2022 following a challenging Q1 2022 that saw the company’s net sales fall by 13% to $3.5

eCommerce 296

eCommerce Omnichannel Technology Operations 296

Retail TouchPoints

MARCH 29, 2022

The 2022 Connected Consumer Series featured industry experts, thought leaders and practitioners prepared to share their wisdom with their peers, and spotlighted powerful examples from FILA, Lidl, Patagonia and other businesses. It’s also changing the dynamics of retailers’ relationship with consumers. “If

Payment Services 204

Payment Services Merchant Services Omnichannel Consumer 204

Fabric

SEPTEMBER 5, 2023

Before the rise of omnichannel fulfillment , the act of someone handing you an order in your vehicle was mostly limited to drive-in restaurants and drive-thru windows. In 2022, Statista reported that nearly two-thirds of US millennial consumers chose curbside pickup for their online purchases. What is Curbside Pickup?

Fulfillment 130

Fulfillment Omnichannel Merchant Services eCommerce 130

GetElastic

OCTOBER 12, 2021

There are any number of channels businesses can use to market and sell their products, ranging from their own website or third-party marketplaces, to brick-and-mortar stores or even the traditional sales team. Businesses like Stance, Bank of America, and Starbucks, are all great examples of businesses with omnichannel experiences.

Omnichannel 148

Omnichannel Multichannel Channel Customer Retention 148

Retail TouchPoints

FEBRUARY 3, 2023

The new year is here; however, the market challenges of 2022 didn’t evaporate with the turning of the calendar. The current economic environment has driven consumers to be more budget conscious and price sensitive as inflation pushes up the cost of living and products’ prices. Have a simple checkout process.

Payments 235

Payments Merchant Services Payment Services Shipping Costs 235

Retail TouchPoints

JANUARY 4, 2022

2021 was a critical year for the direct-to-consumer (DTC) space. With consumers’ rapid shift to ecommerce channels, DTC players had to navigate surges in demand and effectively compete against a broader landscape that included their startup peers but also omnichannel behemoths.

Omnichannel 318

Omnichannel Consumer Channel Toys 318

Retail TouchPoints

DECEMBER 1, 2022

Bundschuh’s digital experience over the last 20 years includes leading ecommerce and digital marketing at companies such as The Goodyear Tire & Rubber Company. His most recent experience was as EVP and Chief Digital and Technology Officer for Nationwide Marketing Group. “A

Omnichannel 238

Omnichannel Customer Data eCommerce Platforms Technology 238

Retail TouchPoints

SEPTEMBER 7, 2023

The pace of technological change — as well as consumers’ increasing demand for always-on-shopping, anytime, anywhere — has left some retailers struggling to innovate digitally to meet customers’ evolving wants and needs. Greater personalization for consumers has always been one of the primary promises of digital transformations.

Customer Experience 265

Customer Experience Technology Customer Retail 265

Fabric

AUGUST 15, 2023

Enterprise retailers are in constant pursuit of new ways to enrich the customer experience—whether it’s prioritizing faster fulfillment, optimizing for consumer convenience, or enhancing personalization along the buyer’s journey. In this guide, we’ve compiled all you need to know about BOPIS for omnichannel retailers.

Omnichannel 130

Omnichannel Payment Services Shipping Costs Fulfillment 130

Retail TouchPoints

JANUARY 9, 2024

Diversifying advertising budgets with omnichannel media, like digital audio, will help advertisers reach unique and performative audiences at scale, with mere clicks of a button. Programmatic platforms have made embracing “other” omnichannel solutions, including digital audio, very easy for RMNs and self-serve buyers.

Retail 279

Retail Omnichannel Channel Mobile 279

Retail TouchPoints

JANUARY 31, 2023

Three years after the pandemic upturned the grocery industry, omnichannel chain H-E-B has regained its leadership position as the top U.S. BJ’s Wholesale made the most dramatic moves up the rankings over the last three years, climbing from 27th place to 10th place in 2022. Over the six-year history of the U.S.

Omnichannel 265

Omnichannel Consumer Supplies Retail 265

Retail TouchPoints

DECEMBER 22, 2022

Under Armour has appointed Marriott International President Stephanie Linnartz as its President, CEO and member of its board of directors following a search that began in May 2022. 27, 2023, succeeding Patrik Frisk, the former President, CEO and member of the board of directors who stepped away from the role in June 2022.

Omnichannel 260

Omnichannel Operations Technology Customer Experience 260

Retail TouchPoints

JANUARY 4, 2023

While consumers enjoy the benefits of shopping online, they often find the experience uninspiring and lacking a certain je ne sais quoi that accompanies shopping at their favorite stores in person. Ecommerce sites can now highlight products in new and interactive ways that make the discovery process more fun for consumers.

eCommerce 250

eCommerce Omnichannel Comparison Shopping Recommendation 250

ROI Revolution

OCTOBER 10, 2022

In this video, learn about Q4 2022 holiday trends from ROI Revolution paid search experts Alicia Tobey and Abigail Lorentzen. Q4 2022 Holiday Trends: Video Transcript. We’re here today to talk about Q4 2022 holiday trends. Consumer purchasing behaviors have shifted again this year, too. Tying It All Together.

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Shipping Costs Omnichannel eCommerce Consumer 78