Forrester eCommerce

JANUARY 11, 2022

Forty-one percent of CMOs will conduct a media agency review in 2022, because reaching and influencing customers and prospects is fundamental to success, yet engaging consumers has never been more complex.

Consumer 369

Consumer Customer B2C Marketing 369

Retail TouchPoints

DECEMBER 22, 2022

Design and visual merchandising teams in particular rise to the occasion, finding creative themes, materials, lighting and more to evoke delight and holiday spirit among consumers of all ages. The 2022 Winning Windows recipients at the 2022 PAVE Gala in New York City. Below is part one of this series.

Consumer 264

Consumer Retail Toys Presentation 264

Retail TouchPoints

AUGUST 15, 2022

Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership settled in and formulated a turnaround strategy for the bargain shopping app. There’s probably a lot more companies pulling back on marketing — we’re doing the opposite, and that puts us in a unique position.

Consumer 202

Consumer Marketing Multi-channel Accessories 202

Retail TouchPoints

APRIL 4, 2023

In its third annual Brand Protection Report , Amazon highlighted the success of its ongoing efforts to fight counterfeit products and said that 2022 saw more criminal referrals and industry partnerships than ever before at the company. The campaigns reached more than 70 million consumers in the U.S. “We UK, EU and China.

Reference 236

Reference Supplies Consumer Technology 236

Retail TouchPoints

OCTOBER 6, 2022

Rather than being limited to a jam-packed four to five weeks from Black Friday to Christmas Eve, consumers are beginning their shopping as early as October (with a few doing so even earlier than that). Mastercard Spending Data Reveals 4 Key Takeaways for Holiday 2022. Following are recaps of some of the most pertinent presentations.

Shipping Costs 245

Shipping Costs Payment Services Merchant Services Payments 245

Retail TouchPoints

FEBRUARY 15, 2022

So what changes should we expect to see in 2022? Outfits like GoPuff, Gorillas and 1520 took the grocery market by storm in 2021, offering a limited menu of consumables, delivered to your door in an incredible 30 minutes or less (and commanding multi-billion dollar valuations in the process.) Here’s my take: 1.

Shipping Costs 311

Shipping Costs Payment Services Multi-channel Mobile Payments 311

Forrester eCommerce

JANUARY 27, 2022

Brands have experienced massive business disruption because of the pandemic, shifts in consumer behaviors, changes to the advertising and data ecosystems, and rising concerns around privacy.

Marketing 195

Marketing Omnichannel Consumer Customer 195

Retail TouchPoints

JULY 22, 2022

At the end of 2021, the editors of Retail TouchPoints took a stab at predicting what would happen in ecommerce in 2022. 2022 certainly isn’t turning out how anyone thought it would. 2022 certainly isn’t turning out how anyone thought it would. Not to toot our own horn, but we hit the nail on the head with this one.

eCommerce 302

eCommerce Supplies Shipping Costs Events 302

Retail TouchPoints

SEPTEMBER 1, 2022

The size of the global influencer marketing market has more than doubled since 2019, to $16.4 billion in 2022, according to Statista. A lot of those returned products end up in landfills, so this is horrible for consumers, retailers and the planet — and it’s all coming from people misguiding consumers.

Consumer 317

Consumer Recommendation Marketing Retail 317

Retail TouchPoints

JANUARY 12, 2023

New to this year’s event is the Consumer Product Showcase , offering SMB brands the opportunity to show off innovative customer-facing products. The industry’s ongoing search for talent — a particularly challenging problem in today’s tight labor market — will be addressed in a number of NRF sessions. 16 keynote from 3:15-3:45 p.m.

Consumer 265

Consumer Food and Beverages Beauty and Health Toys 265

Retail TouchPoints

NOVEMBER 22, 2023

Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase productivity, and a study by SAP Emarsys confirms that so far, 77% of consumers enjoy the personalized shopping recommendations that this new technology enables.

Marketing 249

Marketing Food and Beverages Retail Consumer 249

Retail TouchPoints

NOVEMBER 13, 2023

However, consumers are still spending, the labor market remains tight, and the Adobe Digital Price Index recently posted an overall 40-month low, an encouraging sign for online shoppers: Adobe reported that online prices fell for 11 out of 18 tracked product categories on an annual basis. year-over-year.

Consumer 293

Consumer Merchant Services Sporting Goods eCommerce 293

Retail TouchPoints

MAY 8, 2023

After a slower-than-expected 2022 holiday season, many retailers have tightened their budgets in 2023. While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. So where should digital retailers focus their investments?

Marketing 308

Marketing Technology Social Media Recommendation 308

Retail TouchPoints

MARCH 10, 2022

And 2022 is shaping up to be a big coming out party for NFTs for marketers. These NFTs also allow brands to create virtual communities populated by the consumers who own them. As a result, more consumers will start to understand what NFTs are. Now we are moving into a new phase: NFT Utility. Here’s how and why exactly.

Cryptocurrencies 270

Cryptocurrencies Arts Social Media Games 270

Retail TouchPoints

FEBRUARY 9, 2022

From ordering groceries to meeting new people, the convenience and speed with which we can do almost anything is extraordinary — and it isn’t something consumers are going to give up. Consumers now want the best of both worlds, and this collective desire has led to an inevitable blurring of the lines between physical and digital retail.

eCommerce Design 302

eCommerce Design eCommerce Travel Mobile 302

Retail TouchPoints

APRIL 5, 2022

Spring 2022 holidays will see a return closer to pre-pandemic normalcy than 2021, according to the Spring Holidays 2022 report from Information Resources, Inc. More than 25% of consumers report that they’ll exceed last year’s Easter or Passover grocery spending.

Consumer 240

Consumer Gifts Supplies Information 240

Forrester eCommerce

APRIL 25, 2023

Revenge spending, financial avoidance, and impulse buying are just a few financial behaviors of Gen Z consumers that may seem beneficial to companies in the short term but have disadvantageous consequences in the long run. In Q4 of 2022, credit card balances reached $986 billion, surpassing the pre-pandemic record of $927 billion.

Consumer 195

Consumer B2C Customer Marketing 195

Retail TouchPoints

APRIL 5, 2024

“The addition of food delivery to Uber’s ongoing partnership with Waymo reflects both companies’ mission to encourage zero-emission trips and unlock greater innovation for consumers and merchants in Phoenix and beyond,” wrote Noah Zych, Global General Manager for Autonomous Mobility and Delivery at Uber Eats in a blog post.

Marketing 227

Marketing Mobile Blog Customer 227

Retail TouchPoints

MARCH 24, 2022

Ask any retailer or consumer and they’ll agree on this point: ecommerce returns are a problem — albeit for diametrically opposed reasons. Meanwhile, more than three in four (78%) consumers say they’ve had an inconvenient online returns experience recently, per Pitney Bowes latest BOXpoll survey. consumers love the USPS.

eCommerce 310

eCommerce Shipping Costs Gifts Merchant Services 310

Retail TouchPoints

AUGUST 17, 2022

Kohl’s has named Christie Raymond as its new Chief Marketing Officer, reporting directly to CEO Michelle Gass. Raymond has had the post on an interim basis since the May 2022 departure of former CMO Greg Revelle. I’m thrilled to have Christie step into the role of Chief Marketing Officer,” said Gass in a statement. 18, 2022.

Marketing 265

Marketing Omnichannel Consumer Customer 265

Retail TouchPoints

APRIL 13, 2023

Understanding Wine Consumer Behavior Trends Today’s wine buyers skew older and are more affluent. For example, 16% of consumers purchased natural wine in 2021 and sparkling wines are also rising in popularity. Driving Direct-to-Consumer Wine Sales Many wine and spirits brands are capitalizing on a direct-to-consumer model.

Marketing 309

Marketing Omnichannel Channel Social Media 309

Retail TouchPoints

JANUARY 21, 2022

Against daunting odds, the 2022 Na tional Retail Federation Big Show once again brought retailers and suppliers face to face IRL from Jan. That’s been essential to keeping the economy and our industry moving forward — and now that consumers know what we’re capable of, they expect it.”. 16-18 at New York City’s Javits Center.

Presentation 260

Presentation Events Supplies Consumer 260

Retail TouchPoints

OCTOBER 13, 2023

In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. Video is Eating the World In 2022, 86% of internet traffic was consumed by video streaming. market will drive seismic changes in consumption habits, as proven by its success in Southeast Asia and China (via Douyin).

Marketing 278

Marketing Technology Games Information 278

Forrester eCommerce

MARCH 16, 2023

High Prices Have Bouyed Revenue Growth In 2022, the amount of money U.S. consumers spent (what the Bureau of Economic Analysis calls personal consumption expenditure, or PCE) increased by 9% over 2021. Not all of that is considered “real” spending – that is, people buying more stuff.

Consumer 195

Consumer Customer Experience B2C Customer 195

ROI Revolution

FEBRUARY 10, 2022

The past two years have taken digital marketing professionals on a long and treacherous journey through the unknown. That’s why we conducted our 2022 State of Digital Marketing Survey, which asked nearly 200 marketers and decision-makers about their top trends and initiatives for the new year. After hitting just $76.68

Marketing 78

Marketing Social Media White Paper PPC 78

Retail TouchPoints

MARCH 31, 2023

by storm, rising to the top of the app charts and garnering millions of fans, until consumers began to realize the cost of those ultra-low prices — long delivery times and often poor quality products. A former CFO for Shutterfly and Lexmark , she joined as Wish’s CFO in November 2021 and added COO to her title in late 2022. “In

Shipping Costs 319

Shipping Costs Consumer Supplies Shipping 319

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

Marketing 282

Marketing Customer Loyalty Omnichannel eCommerce 282

Retail TouchPoints

SEPTEMBER 23, 2022

has hired James Reath, former SVP of Marketing at Bed Bath & Beyond , as its new Chief Marketing Officer. Reath will manage overall marketing strategy, brand, consumer, creative, media, CRM and digital commerce for the company, which operates the DXL Big + Tall and Casual Male XL brands. Destination XL Group, Inc.

Marketing 226

Marketing Operations Management Consumer 226

Forrester eCommerce

MAY 24, 2022

According to Forrester’s Marketing Survey, 2022, more than 60% of B2C marketing decision-makers plan to increase their paid media investments in “performance” channels such as search, social, and online video. But the way that consumers buy is changing, and […].

B2C 195

B2C Marketing Channel Consumer 195

Forrester eCommerce

SEPTEMBER 1, 2022

Marketers and technology vendors alike are rethinking approaches to engagement and enablement in response to the consumer-like behaviors of B2B buyers, heightened expectations for digital experiences, and the demands of a modernized workforce.

B2B 367

B2B Technology Consumer Marketing 367

Omnisend

JANUARY 17, 2022

Email marketers scrambled to prepare for Apple’s iOS 15’s impact on email marketing open rates. Supply chain challenges created an extended holiday shopping season and brands increased their attention to the importance of first-party data and opt-in marketing channels. Email marketing. SMS marketing. Methodology.

eCommerce 146

eCommerce Marketing Shipping Channel 146

Retail TouchPoints

JULY 24, 2023

Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. consumers have at least one email account, with the average addresses per person totaling 2.5.

Small Business Retail 218

Small Business Retail Marketing Retail Social Media 218

ESW

SEPTEMBER 1, 2023

American consumers spent an astounding $1.29 trillion in online retail sales in 2022, yet roughly $212 billion worth of products — more than 16% of sales — were sent back in the form of online returns. So how can consumer electronics brands reduce the number of holiday returns this year?

Consumer Electronics 146

Consumer Electronics Electronics Consumer Live Chat 146

Retail TouchPoints

NOVEMBER 11, 2022

Former NBA Chief Marketing Officer Kate Jhaveri has been named Global Head of Marketing at TikTok. Jhaveri will work closely with Sofia Hernandez, TikTok’s Head of Global Business Marketing, who focuses primarily on business and advertising solutions, according to a company spokesperson.

Marketing 225

Marketing Social Media Games Customer Experience 225

Retail TouchPoints

NOVEMBER 10, 2022

It now sits at an estimated 22% of all sales, according to a 2022 Morgan Stanley global ecommerce forecast report , which notes that “Over the long term, the ecommerce market has plenty of room to grow and could increase from $3.3 trillion today to $5.4 trillion in 2026.”. This is where retailer partnerships are so important.

Consumer 303

Consumer eCommerce Marketing Retail 303

Retail TouchPoints

MARCH 31, 2022

They aren’t bound by traditional constraints, and are gathering data far and wide to inform decisions with behaviors that no longer follow any established marketing models. What this means is that consumers aren’t following the pathways on which our research and marketing models have been based for decades. Join us!

Marketing 272

Marketing Online Retail Information Consumer 272

Groove

JANUARY 5, 2022

Let 2022 to be your year with pay per click advertising. Pay Per Click Advertising Platforms You Need In 2022. Instagram not only makes it easy for consumers to purchase directly through the app, but it also makes it easy for advertisers to get their ads in front of relevant audiences. It's also great for influencer marketing!).

Merchant Services 370

Merchant Services PPC Social Media Shipping Costs 370