Retail TouchPoints

SEPTEMBER 16, 2021

Suffice it to say that social commerce has arrived in America. However, one reason for this flurry of enhancements is that there’s still considerable friction in social commerce processes. Whether social commerce will play a crucial role in retail going forward is no longer a question. Many [social] purchases are very organic.

Consumer 306

Consumer Social Media Retail Multi-channel 306

Retail TouchPoints

JANUARY 4, 2024

31, 2023, according to Adobe Analytics. Consumers responded to steep discounts in key ecommerce categories, including electronics, where discounts peaked at 31% off listed prices (versus 25% in 2022); toys ( 28% versus 34% last year); and apparel ( 24% versus 19% ). “The Online holiday sales increased 4.9% YoY, reaching $222.1

Social Media 260

Social Media Payments Payment Services Toys 260

365 Retail

MAY 9, 2023

With nearly 5 billion social media users worldwide and across several platforms, social media presents many opportunities. In fact, social media has become a much more cross-functional and collaborative channel in the last few years. to noon o Tuesdays from 9 a.m. to 2 p.m. o Thursdays 9 a.m.

Social Media 73

Social Media Customer Experience Presentation Marketing 73

Retail TouchPoints

NOVEMBER 24, 2023

A recent survey of more than 2,000 consumers revealed that over half won’t be able to buy as many gifts as last season, with more than one-quarter of the respondents claiming they plan to limit how much they spend. Step Two: Amplify your most impactful content across your social channels. Step Five: Track your social sales.

Social Media 287

Social Media Events Gifts Consumer 287

Retail TouchPoints

APRIL 13, 2023

Understanding Wine Consumer Behavior Trends Today’s wine buyers skew older and are more affluent. For example, 16% of consumers purchased natural wine in 2021 and sparkling wines are also rising in popularity. The key is to avoid early mass media investment. Work to establish awareness and consideration before the shopping trip.

Marketing 315

Marketing Omnichannel Channel Social Media 315

Retail TouchPoints

APRIL 24, 2023

retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.

Social Media 272

Social Media Electronics Accessories Clothing 272

Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

Social Media 297

Social Media Multi-channel Consumer Comparison Shopping 297

Retail TouchPoints

DECEMBER 18, 2023

Animals Around the Globe also plans to build a mobile app that will forge even closer connections with users and unlocking a potential new sales channel. In March 2023 both Jan and I left our other jobs to do this full-time. We’re doing different media now; in fact we’re developing into more of a full-blown media company.

Consumer 222

Consumer Social Media Article Apparel 222

Retail TouchPoints

JANUARY 4, 2024

TikTok and Peloton are teaming up to launch a new fitness hub on the social media platform — #TikTokFitness — marking the first time that Peloton will produce bespoke social content for a partner outside of Peloton-owned channels. branding refresh — which debuted in May 2023 as the company faced a product recall of 2.1

Social Media 266

Social Media Apparel Clothing Information 266

Retail TouchPoints

AUGUST 8, 2023

billion digital shoppers in the first half of 2023, with 33% of the globe now considered an online shopper. Right now, retailers are selfishly positioning their customer journey to benefit their marketing efforts, not the end consumer. Ditch the Redirects The consumer path to purchase has undoubtably changed. Here’s why.

Customer 232

Customer Social Media eCommerce Consumer 232

ROI Revolution

MAY 16, 2022

Social media app usage has soared throughout the pandemic as consumers become more digital-centric. That means a slew of rising social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. TikTok is the top rising social media platform.

Social Media 78

Social Media B2B Food and Beverages Download 78

GetElastic

APRIL 11, 2023

In 2023, headless commerce is expected to become a mainstay of eCommerce operations, with more brands than ever adopting it to streamline their operations and boost sales. This approach also enables businesses to provide a more seamless and consistent experience across multiple channels, from desktop to mobile to social media.

Payment Services 147

Payment Services Payments Social Media Mobile 147

ChannelAdvisor

NOVEMBER 8, 2023

What do consumers want? Brands and retailers spend their whole careers chasing down answers to these questions — but we’ve revealed them in our 2023 global online survey results. Consumer electronics buyers are the most savvy shoppers, as an astounding 91% visit two or more sites before purchase. Our recommendation?

Consumer 52

Consumer eCommerce Consumer Electronics Multichannel 52

Retail TouchPoints

MAY 8, 2023

for Q1 2023 — the first period with no online sales growth since the Index debuted in 2014. That could be a bot that the brand has put forward to interact with you, or [a consumer] scanning a QR code in a retail store to begin a loyalty journey that happens over WhatsApp and continues after you leave the store.

Channel 245

Channel Merchant Services Payment Services Recommendation 245

Retail TouchPoints

FEBRUARY 15, 2024

In May 2023, the U.S. Moreover, at a time when long-reliable social networks are experiencing massive upheavals, people are looking for connected experiences that feel safe, secure, and ethical – and while online shopping may not sound like the primary destination for those experiences, shopping has historically been a social affair.

Live Chat 241

Live Chat Social Media eCommerce Consumer 241

Retail TouchPoints

JANUARY 24, 2023

Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 How will shoppable ads impact ad spending and CPM pricing as we head into 2023?

Social Media 249

Social Media Channel Customer Loyalty Banking 249

Retail TouchPoints

NOVEMBER 10, 2023

Top Retail Media Networks Top Retail Media Service Providers Types of Retail Media Onsite vs Off-site Retail Media The New Arena: In-Store Retail Media This page was last updated on Nov. 10, 2023 What is retail media?

Retail 285

Retail Social Media Multi-channel Channel 285

Retail TouchPoints

OCTOBER 10, 2023

Despite global economic concerns, consumer spending has remained robust throughout 2023, and retailers are looking forward to a blockbuster Q4 full of holiday spending. of total retail ecommerce sales in 2023. In fact, on the company’s Q2 2023 quarterly earnings call, Pinterest CEO Bill Ready addressed this issue directly.

Mobile 249

Mobile Retail Social Media Payment Services 249

ChannelAdvisor

JANUARY 12, 2023

This is the first in a three-part blog series on the 3 Global E-Commerce Tactics to Address for Success in 2023. With economic uncertainty looming, 2023 is already shaping up to be more challenging for brands and retailers than recent years. . What does consumers’ growing multichannel presence mean for you?

eCommerce 59

eCommerce Consumer Multichannel Social Media 59

Retail TouchPoints

MARCH 1, 2024

For example, by specifically retargeting those customers who had added to their online carts over the previous 30 days, and spotlighting the specific items they had browsed or put into their carts, Natori achieved a Return on Ad Spend (ROAS) of 943% in Q3 2023. That’s much more useful [data] than the first consumer.

Social Media 226

Social Media Department Stores Supplies Apparel 226

Ecommerce Platforms

APRIL 5, 2023

Versatile and flexible, Ecwid ensures any business owner can start selling products across a range of channels and platforms. What are the Best Examples of Ecwid Stores in 2023? Plus, thanks to Ecwid, the organization has been able to link its store to a range of social media channels.

Social Media 104

Social Media Payments Multi-channel Jewelry 104

Retail TouchPoints

OCTOBER 4, 2023

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. Investing in digital channels can make the difference between a highly profitable pivot and stock waiting in the warehouse for the end-of-season sales.

Omnichannel 263

Omnichannel Merchant Services BigCommerce Payment Services 263

Retail TouchPoints

DECEMBER 13, 2023

A recent report states that brand transparency regarding environmental sustainability remains a top priority for cosmetics and personal beauty care consumers. Nowadays, consumers are informed and purpose-driven, searching for brands that align with their values. Additionally, glass is infinitely recyclable. To Trust or not to Trust?

Beauty and Health 227

Beauty and Health Social Media Consumer Customer Loyalty 227

Sailthru

MAY 12, 2023

From streaming subscription services to gaming to podcasts, consumers have an endless choice of options and platforms for consuming content. Success in the media and publishing industries is not only driven by giving customers great content but by delivering an exceptional customer experience. The stat rises to 139% in the U.S.

Consumer 78

Consumer Marketing Webinar Subscription 78

ChannelAdvisor

JANUARY 17, 2023

This is the second in a three-part blog series on the 3 Global E-Commerce Tactics to Address for Success in 2023. Check out the first installment on adapting to changing consumer behavior, and stay tuned for part three on driving excellent digital shelf execution. . What’s even more important to consumers?

eCommerce 59

eCommerce Social Media Multichannel Channel 59

ChannelSale

MARCH 13, 2024

You have come to the right place to look back on the e-commerce sector in 2023 and what trends to arrive in 2024 to increase its sales rapidly. Statistics confirm that e-commerce sales in 2023 crossed 6.5 So, check out what fueled the e-commerce sector in 2023 and what are the trends that are going to do more in 2024.

eCommerce 103

eCommerce Payment Services Social Media Comparison Shopping 103

Retail TouchPoints

AUGUST 30, 2023

The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival. Email is a top communication channel to reach customers, and 72% of brands allow customers to manage personal preferences.

Shipping Costs 235

Shipping Costs Improvements Live Chat Retail 235

Retail TouchPoints

JANUARY 11, 2024

2023 was a period of experimentation for retailers, and many thoroughly assessed where this new technology could have the biggest impact. 5 Ways Retailers will see Impact from Generative AI In 2023, generative AI emerged as one of the fastest-growing technologies to date, with retailers moving quickly to pilot and explore generative AI tools.

Retail 250

Retail eCommerce Technology Social Media 250

Retail TouchPoints

FEBRUARY 25, 2022

In today’s world brands need to be omnipresent, having digital footprints across several channels. A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Retailers Going Live. Looking Ahead.

Social Media 305

Social Media Retail Events Channel 305

Ecommerce Platforms

MARCH 15, 2023

Creator economy statistics for 2023 provide some interesting insights into the changing state of the marketing, promotional, and sales landscape. Currently, the “creator economy”, made up of YouTube stars, streamers, influencers, and more, is changing the way people connect with, consume, and even research products online.

Payments 104

Payments Social Media Hobbies Channel 104

ESW

AUGUST 6, 2023

Back to School 2023 spending is in full swing. DTC ecommerce channels are uniquely capable of accommodating such pivots and changes nearly instantly. So brands that include online stores in their channel mix are well positioned to make decisions based on market and consumer behaviour. year over year to $31.2

Consumer Electronics 78

Consumer Electronics Electronics Retail Apparel 78

lateshipment

OCTOBER 12, 2023

This also says a lot about your consumer behavior. And how countdowns, banners, and pop-ups affect your consumer behavior. Brands should see returns as a revenue channel. Make sure to retarget them with abandoned cart emails or social media targeted ads. Bring delight up to the last mile.

Shipping Costs 130

Shipping Costs X-cart Shipping eCommerce 130

Omnisend

APRIL 28, 2023

After all, it’s 2023 and you can’t do without it. A recent survey revealed that over 50% of consumers globally prefer online shopping for two main reasons—it’s convenient and they can shop at any time. You can sell your products through your website, social media page, or any other online marketplace.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 28, 2023

After all, it’s 2023 and you can’t do without it. A recent survey revealed that over 50% of consumers globally prefer online shopping for two main reasons—it’s convenient and they can shop at any time. You can sell your products through your website, social media page, or any other online marketplace.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Retail TouchPoints

APRIL 3, 2023

billion in 2023. Consumers spending more on their “fur babies” presents a big opportunity for brands like Myos Pet , which provides canine supplements crafted with Fortetropin® that are clinically proven to build muscle for better mobility and vitality. million or so homes spent $136.8

Payment Services 231

Payment Services Social Media Subscription Channel 231

lateshipment

JANUARY 17, 2023

Moving onto 2023, we need to draft our plans early to reach our goals for the year. Before we get started with the CX trends you must be aware of/ implement in 2023, let’s revisit things a little. . 6 E-commerce CX Trends to Look out for in 2023. customers expect a personalized experience at every channel and touchpoint.

eCommerce 130

eCommerce Merchant Services Omnichannel Customer Experience 130

ROI Revolution

MAY 3, 2022

Accurately measuring attribution is becoming a challenge for marketers in light of new consumer privacy regulations. In this article, dive into the data for insights into measuring attribution and consumer privacy. Consumers now shop across more channels and devices than ever. What could be the reason for this?

Consumer 78

Consumer Social Media Multi-channel Events 78