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Predictions 2024: Data And Analytics Set The Stage For Generative AI

Forrester eCommerce

Learn more in our 2024 data and analytics predictions. The future success of generative AI relies on leveraging quality data effectively.

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Google Pay to Add BNPL Options Early in 2024

Retail TouchPoints

Google Pay has partnered with Affirm and Australia-based Zip and will begin offering their pay-in-four services on Android devices early in 2024. billion more than last year, according to data from Adobe Analytics. billion more than last year, according to data from Adobe Analytics. YoY and $2.5 YoY and $2.5

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Klaviyo Email Marketing: 5 Reasons They Stand Out in 2024

Groove

In 2024, email marketing is far from dead. Klaviyo Email Marketing: Comprehensive Analytics and Reporting Klaviyo has powerful analytics with a comprehensive dashboard that's easy to understand. Using these analytics, online store owners can review in-depth statistics about email open rates, clicks, and more.

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5 BigCommerce Competitors You Should Consider in 2024

Groove

Speaking of features that are ready to go right out of the box, Magento offers a long list of advanced tools and features that includes things like sophisticated project management tools, insightful analytics and reporting features, marketing and promotion tools, and a wide range of third-party extensions, apps, and integrations.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Winning Creative in 2024: Human Storytelling, AI Scale

Retail TouchPoints

If Newton’s third law (“For every action there is an equal and opposite reaction”) holds true in marketing in 2024, we’re going to see some incredible creativity. But I believe that 2024 will also provide many reminders of the power of effective, empathetic, truly human storytelling that cuts through the AI homogeneity.

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AI Isn’t Going Anywhere: How Retailers Plan to Deploy the Tech in 2024

Retail TouchPoints

Artificial intelligence dominated headlines and water cooler conversations in 2023, and 2024 is looking to be no different (if the conversations and showcases at CES and NRF’s Big Show are any indication). With all that in mind, it seems clear that AI is set to have another big year in 2024.

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