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How GenAI Is Impacting The Social Tech Landscape

Forrester eCommerce

Generative AI’s emergence triggered a landslide of interest and experimentation across sectors, including social media and content. Forrester’s Global AI Software Forecast, 2023-2030 supports this, as content marketing is the third largest category for specialized genAI software spend.

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Consumers Place More Value on Product Information Delivered on Retailers’ Owned Channels, Compared to 3rd Party Marketplaces and Social Media

365 Retail

When making online buying decisions, UK shoppers now place more value on product information delivered on retailers’ owned channels, compared to third-party channels, such as marketplaces or social media, the latest research from Intellias , the software engineering and digital consultancy company, reveals.

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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

In fact, the parent company of the social media platform renamed itself to Meta — a sign of its confidence in the metaverse. By 2030 it’s expected to skyrocket to $678.80 Evocalize technology connects businesses to execute marketing programs together that are not possible on their own. Elevate your content.

Marketing 326
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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Ensuring all other information on your clients’ websites, local business listings and social media profiles is accurate so that customers know holiday hours and closures, can find stores at correctly published addresses and have access to all forms of support including email, live chat, texting and phone lines.

SEO 258
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Risk averse GenZ and Millenials make over 90% of purchases via a debit card says ClearPay

365 Retail

ClearPay’s Richard Bayer, EVP, Country Manager and Head of Sales , while on a panel at the Ecommerce Expo, co-located with Technology for Marketing, said “GenZ and millennials make over 90% of their purchases using a debit card. Thirdly, they yearn for social identity. This is why companies such as SheIn are so successful.”.

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Uncovering The Factors Changing The Face Of Retail

Retail TouchPoints

The 2020 shopper will likely not look anything like the shopper of 2030. Closely tied to consumer preferences are innovations in retail technology. Goods can now be bought directly through social media, opening a new door for digital commerce strategy. The one constant in retail is change. Pacing Retail Innovation.

eCommerce 152
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Commerce for Weirdos: What to Do When Your D2C Commerce Needs Don’t Fit the Monolith

GetElastic

Most of them worked around commerce platform constraints by relying heavily on third-party social media and ad platforms to drive revenue. A marketing agency founder quoted in the Fortune article above estimates social media CAC are up 20-30%—which is not sustainable for many brands in a difficult and uncertain economy.