BigCommerce

JANUARY 25, 2018

Consumers seek time-saving shortcuts all the time, and their attention naturally gravitates to the quickest way to gather information: images. Product images not only testify to the quality of your product, but also serve as windowfs into your ecommerce store, creating 2 very important things: Transparency. Trust. When consumers view a product page, they are looking for proof of quality and value.

White Paper 419

White Paper Clothing Outdoor Improvements 419

Kissmetrics

JANUARY 24, 2018

I’m a bit of a cable news junkie. Now, I don’t watch it often, but am generally more interested how a news product can draw people in hold their attention for hours, and keep them coming back everyday. But why is this so interesting? And why should marketers care? Because news itself can be pretty boring. For your average 9-5 American with two kids and a mortgage, there’s not a big reason to watch news.

Marketing 279

Marketing Channel Webinar Blog 279

Optimizely

JANUARY 23, 2018

This post originally appeared in Target Marketing. When it comes to email marketing, there are a million different things you can optimize. You can run A/B tests of your subject lines, your email copy, your font, your images, your CTAs and more. However, there’s one aspect of emails that many B2C marketers tend to forget about testing: preview text.

B2C 247

B2C Marketing Improvements Information 247

My Wife Quit Her Job

JANUARY 22, 2018

Comparison shopping engines are a great way to market and generate sales for your online store. If you are unfamiliar with comparison shopping engines(CSE), CSE’s are sites that aggregate product listings, prices and product descriptions from a large number of merchants in order to help shoppers make informed buying decisions. Chances are, you’ve already used comparison shopping sites in the past and just didn’t realize it.

Comparison Shopping 202

Comparison Shopping Presentation Information Marketing 202

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Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

eCommerce

BigCommerce

JANUARY 23, 2018

Whether you’re a developer, marketer, entrepreneur or Fortune 500 CEO, there’s an inkling in the back of your mind that perhaps, in the near future, your job or company may be obsolete. It’s not an unfounded fear. The rules to success for nearly all industries in today’s economy are fleeting, at best. Everything keeps changing, and the best of the best have to be able to pivot –– quickly and competently –– in order to keep up.

Payment Services 362

Payment Services eCommerce BigCommerce eCommerce Platforms 362

Kissmetrics

JANUARY 26, 2018

17 comments, 223 likes on Facebook, and 88 retweets. You’re writing stuff, and people are reading it. They’re clicking your links and arriving at your blog. Your efforts are finally paying off with a steady stream of traffic. We’re not going to focus on the importance of a business blog. You know it’s crucial to business success in the 21st century: 85.1% of American households have some sort of computer, to say nothing of the prevalence of smartphones.

Blog 218

Blog Social Media Download Subscription 218

RTP blog

JANUARY 23, 2018

H&M came under heavy scrutiny earlier this month for an advertisement image placed on its UK web site, showing a black child wearing a green sweatshirt with the words “coolest monkey in the jungle” on the front. The misstep sparked outrage at the company for the perceived racist overtones, and there were even protests at some H&M stores in South Africa.

Fashion 186

Fashion Social Media Events Retail 186

Rishi Rawat

JANUARY 22, 2018

Sure it is. Do I (the reader) suffer from it? Yes, you do. Let me prove it. Which option would you pick between 1 and 2 below? Option 1: Get $900. Option 2: Take a 90% chance of winning $1,000 (and a 10% chance of winning 0)? If you picked option 1 you have a full blown case of loss aversion because the outcome of option 1 and 2 are identical. Don’t feel too bad, I picked option 1 too.

Marketing 140

Marketing Article 140

Kissmetrics

JANUARY 23, 2018

You may not have heard of Alan Mulally, but he’s led one of the best turnarounds in modern American business history. As Chief Executive for nearly 8 years at Ford Motor Company, he steered the company through the Great Recession (without taking a bailout), restructured the massive corporation to get the company more focused and streamlined, returned the company to profitability, and doubled the company’s stock price during his 8-year tenure as CEO.

Automotive 190

Automotive Management Other Improvements 190

Optimizely

JANUARY 23, 2018

We’ve outlined the 8 email marketing campaigns that every ecommerce marketer should implement in 2018 in order to achieve success. Learn more now. . The post WHITEPAPER: 8 Critical Campaigns for Ecommerce Marketers in 2018 appeared first on Zaius.

eCommerce Marketing 150

eCommerce Marketing eCommerce Marketing 150

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RTP blog

JANUARY 26, 2018

By Luis Artiz, Epson America Most retailers understand that their success depends heavily on their ability to provide a positive customer experience (CX). The problem, however, is that delivering CX isn’t as straightforward as it seems, and it requires merchants to be continually learning and updating their strategy. By taking a closer look at the loyalty program lessons learned by Starbucks and Woolworths, retailers can learn a few lessons about winning repeat customers in today’s environment.

Customer Experience 150

Customer Experience Customer Mobile Article 150

SellBrite

JANUARY 22, 2018

Selling online without an SEO plan is like an unlit shop on a remote road. Buyers can’t easily find the store, so the merchant can never make a sale. SEO is the key to driving more customers to your online store. Some say that SEO is dead as search engines have changed their algorithms to have more complex standards for relevant results. But SEO isn’t dead — it’s just changing.

SEO 163

SEO eCommerce Merchant Services Improvements 163

Kissmetrics

JANUARY 25, 2018

Moats are ditches of water that surround castles. They’re the first-line of defense against intruders. Legendary investor Warren Buffett suggests you look at your business in a similar way. Your business is the castle, and the moat is what protects your business from competitors. Some refer to this moat as a competitive advantage. The moat of a 14th-century castle.

Technology 189

Technology Marketing Supplies Blog 189

Inflow Insights

JANUARY 23, 2018

When we ask eCommerce site owners what data they most want and need, they almost always say the same thing: What are successful eCommerce sites are doing today to convert traffic into paying customers online? To answer this question, every year we analyze 20 best-in-class eCommerce sites to figure out what they’re doing. We look at everything—design, messaging, site flow, UX, and even their technology stacks—and generate a 270-point matrix of mobile, desktop, and tech stack decisions of 20 Best

eCommerce 162

eCommerce Conversion Optimization Mobile Shipping Costs 162

Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.

Retail

RTP blog

JANUARY 22, 2018

By Paula Heikell, Logistyx Though a significant amount of the paperwork involved in the manufacturing, shipping and logistics processes has been replaced by more efficient digital systems and electronic forms, the need for printed materials — especially labels and barcodes — remains strong in the warehouse. Some companies continue to meet that need with industrial printers fixed in place at various locations within their warehouse, distribution center and other industrial operations.

Mobile 150

Mobile Shipping Costs Outdoor Electronics 150

Ecommerce Platforms

JANUARY 24, 2018

Your business is alive and kicking. And just like how your business has a life cycle, so do your customers. They are continuously interacting with the goods and services that you offer. This phenomenon is often referred to as the customer lifecycle. To put it into quick perspective, there are different ways to get a potential customer to consider your offering and then ensure that they’ll come back for more all the time.

Customer 147

Customer Social Media Reference Shipping Costs 147

My Wife Quit Her Job

JANUARY 24, 2018

Today I’m happy to have John Jonas on the show. John is an entrepreneur who has been making a full time income online since 2004. He runs the popular site OnlineJobs.ph and he’s helped thousands of entrepreneurs succeed by teaching them how to replace themselves through outsourcing. Over the years, I’ve come to realize that there are many tasks that can be outsourced to someone virtually and John’s methods makes it so easy.

Books 121

Books eCommerce Marketing Other 121

SellBrite

JANUARY 26, 2018

Ecommerce is a fiercely competitive space to operate in. Thanks to the number of new tools and information that are made available each year, it’s never been easier to launch an ecommerce business. As more and more business owners continue to spin up brands and sell products that serve the same audience as you, it’s essential that you develop and put strategies in place that allow you to compete.

eCommerce 148

eCommerce Blog Customer Loyalty Travel 148

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payment Services

Klaviyo

JANUARY 25, 2018

A successful email marketing strategy treats your subscribers as people rather than as email addresses on a master list. It uses what you know about your subscribers to send relevant, timely emails that drive sales. Do subscribers really care if their emails are relevant to them? Yes, they do. 70% of consumers are frustrated when content isn’t relevant to them, according to Exit Bee.

Beauty and Health 130

Beauty and Health Electronics Marketing Consumer 130

Ecommerce Platforms

JANUARY 24, 2018

Your business is alive and kicking. Just like how your business has a life cycle, so do your customers. They are continuously interacting with the goods and services that you offer. This phenomenon is often referred to as the customer lifecycle. To put it into quick perspective, there are different ways to get a potential customer to consider your offering and then ensure that they’ll come back for more all the time.

Customer 139

Customer Social Media Reference Customer Retention 139

A Better Lemonade Stand

JANUARY 22, 2018

Get started today with these insights to start working on building a better user experience for your ecommerce website and, by doing so, you'll be able to improve your business metrics as well. The post User Experience for Ecommerce: How to Improve User Experience with Customer Feedback appeared first on A Better Lemonade Stand.

Improvements 132

Improvements eCommerce Customer 132

GetElastic

JANUARY 24, 2018

Today’s post originally ran on Wireless Week. Against the technical backdrop of increasing expectations for always-on internet and mobile services, many carriers are struggling on the frontend with customer experience. All the interactions — in-store, chatbot, email, phone, text, website, app, messenger service, Facebook — must be unified and personalized.

eCommerce 125

eCommerce Customer Experience Customer eCommerce Software 125

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Klaviyo

JANUARY 24, 2018

One of the most far-reaching changes affecting the ecommerce world in 2018 will be the European Union G eneral D ata P rotection R egulation (GDPR). This new and unified approach to personal data protection gives EU citizens a lot more control over who has access to their data. The good news is that it won’t be implemented until May 25, 2018, so you still have time to learn and prepare!

eCommerce Marketing 130

eCommerce Marketing Marketing eCommerce Definition 130

Ecommerce Platforms

JANUARY 22, 2018

When it comes to finding a project management software for your online store, it's not easy to choose one that's highly customizable, affordable, and so visually brilliant. I often get confused when a software boasts many functions but find it quite hard to use. However, Wrike has taken a different approach. It's a fully customizable project management suite with tools for time tracking, project planning, and communication.

Management 127

Management Payment Services Live Chat Webinar 127

Steve Dennis

JANUARY 24, 2018

Every year 35,000 or so of my closest friends assemble in New York City for the National Retail Federation’s “Big Show” –a three day extravaganza featuring dozens of presentations, a huge technology EXPO and networking, networking, networking. During my 25+ year career as an executive (at Neiman Marcus and Sears) and now as an independent consultant, author and speaker, I have attended at least a dozen times.

eCommerce 122

eCommerce Workshop Technology Retail 122

ROI Revolution

JANUARY 22, 2018

Facebook VP of News Feed Adam Mosseri and CEO Mark Zuckerberge recently announced that there would be a fairly major change to their News Feed Facebook algorithm. In the future, the feed will focus more on interactions and meaningful connections between people. The feed will prioritize posts from a user’s friends and family over those from businesses, brands, or other public content.

Retail 106

Retail Social Media Other Information 106

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Bootstrapping Ecommerce

JANUARY 23, 2018

If you put your social community at the heart of your marketing efforts, content becomes a pathway to more meaningful interactions with your audience. The post 4 Reasons Why You Need to Start a Social Community to Promote Your Business appeared first on Bootstrapping Ecommerce.

eCommerce 106

eCommerce Marketing 106

Retail Technology Review

JANUARY 23, 2018

IBM has announced that fashion designer and manufacturer Sociedad Textil Lonia (STL) has launched a new online destination for luxury brand CH Carolina Herrera using digital commerce capabilities on the IBM Cloud.

Fashion 87

Fashion Customer 87

ecomdash

JANUARY 25, 2018

Valentine’s Day isn’t just about paper cards and teddy bears – it is a major consumer holiday with the potential to give you a bump in sales after the post-Christmas ecommerce lull. From social and email campaigns to sales promotions, there are many ways to promote your products for the holiday. Read more. The post Valentine’s Day Marketing Tips for Online Retailers appeared first on ecomdash.

Online Retail 72

Online Retail Marketing Retail eCommerce 72

FastSpring

JANUARY 24, 2018

Facebook recently announced a plan to test a shopping feed within its app that is designed to help users discover new products and buy them seamlessly. Welcome to the brave new world of social commerce.

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71

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce