Forrester eCommerce

NOVEMBER 13, 2018

The Forrester New Wave™: Cybersecurity Risk Ratings, Q4 2018 Earlier today, we published “The Forrester New Wave™: Cybersecurity Risk Ratings, Q4 2018” evaluation. We take a close look at the nine most important vendors in this rising market, reviewing their current capabilities, customer references, and strategic road maps. This includes vendor profiles, with our analysis and buyer […].

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Marketing Reference Customer Information 397

Groove

NOVEMBER 13, 2018

Search Engine Optimization (SEO) can make or break your BigCommerce store. These optimizations are some of the most important ongoing marketing efforts that require effort and attention. Having a well optimized store can assist growing your organic channel. That's why we'r e outline a few basic and advanced techniques for optimizing your BigCommerce presence for the search engines.

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BigCommerce SEO Mobile Recommendation 247

Forrester eCommerce

NOVEMBER 13, 2018

CMOs Should Rethink Their Efficiency Argument For An Effectiveness Strategy Headlines blustering about in-house agencies have marketers buzzing and agencies fretting. While the in-house trend has grown in popularity, it still lacks in maturity. Forrester partnered with leading industry association In-House Agency Forum to track the progress of in-house development.

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Marketing 339

Optimizely

NOVEMBER 13, 2018

Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to win the hearts (and wallets) of fashion-conscious shoppers. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation. Brands like Amazon are eager to win a piece of market share with a constant stream of innovations like the virtual closet organizer and personal stylist Echo Look and the Prime Wardrobe try-before-you-buy offering.

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Fashion eCommerce Marketing Jewelry 236

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Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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Kissmetrics

NOVEMBER 13, 2018

Everyone’s saying it… video is the future of content marketing! But is it really? Similar to you, I noticed that trend over a year ago, and I decided to listen to everyone who told me to focus on videos instead of just text-based content. I even wrote a blog post about how I was shifting my content marketing budgets over to podcasting and videos. But, as you know, opinions don’t really matter in marketing.

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B2C B2B Social Media Channel 260

Optimizely

NOVEMBER 13, 2018

If you know women’s fashion at all, chances are you know Rebecca Minkoff. The hugely popular women’s clothing and accessories brand can be found in hundreds of stores worldwide, and their online following is even more widespread. But even if you do recognize their name and some of their luxury products, how familiar are you with their marketing? We put their strategy to the test in this latest episode of Marketing Unboxed.

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Marketing eCommerce Definition Shopping Carts 231

Inflow Insights

NOVEMBER 13, 2018

It is easier than you think to estimate the ROI of SEO improvements for eCommerce websites. In this article, we’re going to show you how we do it. We Recently Improved Our Method. We recently improved the way we calculate the expected ROI of new SEO improvements for our eCommerce clients. In the past, when talking to a new client, we used our years of experience working with hundreds of eCommerce clients to give our best guess about the ROI they could expect in three to six months.

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SEO eCommerce Improvements Article 138

Ecommerce Platforms

NOVEMBER 13, 2018

Volusion is known as one of the more “out-of-the-box” ecommerce solutions since it provides options for small businesses to get set up and selling in a quick and easy manner. The cheaper templates are fairly simple, but they do the job. You also have the option to spend a little more money to get something truly unique. Volusion is an extremely affordable option, and I recommend trying out the 14-day free trial if you want to test the system out first.

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Volusion Shipping Costs Payment Services Social Media 117

Retail Technology Review

NOVEMBER 13, 2018

The ecommerce industry is growing rapidly. Ecommerce sales are expected to top $4 trillion by 2020. This is because more people prefer to shop online from the comfort of their homes instead of going to the store.

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eCommerce Internet Retail Retail 104

ecomdash

NOVEMBER 13, 2018

Technology is changing the way we shop online. Ecommerce sellers who learn how to leverage all the IT tools at their disposal now will stay a step ahead of the competition in the future. One of the biggest and most innovative trends of the future will be the increasing use of augmented reality (AR) by retailers. Before we get into ways online retailers can use augmented reality to increase sales, let’s discuss what it actually is.

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Online Retail Retail Shopify Multichannel 90

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Retail Technology Review

NOVEMBER 13, 2018

Dreams, the specialist bed retailer, will revolutionise its omnichannel capabilities and digitally transform its store estate, thanks to the implementation of a new solution, delivered by commerce transformation specialists, Envoy Digital, part of the KPS Group.

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Omnichannel Retail Internet Retail 104

UpSellIt

NOVEMBER 13, 2018

Few sales techniques are as universal and effective as the upsell. Long a staple of the salesperson’s toolkit, upselling is the process of increasing the value of a conversion through the sale of related products and premium options. Upsells exist because customers will often opt for the cheapest version of whatever they’re buying unless they see a direct benefit to paying more.

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Arts eCommerce Recommendation Accessories 76

Retail Technology Review

NOVEMBER 13, 2018

Waitrose and Ocado are the best supermarkets for consumers looking to shop for vegan food online, a study from eCommerce analytics platform, E Fundamentals, has found.

eCommerce Analytics 104

eCommerce Analytics eCommerce Consumer Internet Retail 104

Wiser

NOVEMBER 13, 2018

What will it take to get online shoppers to buy from you this Cyber Monday? Is it a quality product? The convenience? The ability to compare prices? . Perhaps it’s a great deal. Cyber Monday promotions are big business. KMPG’s Global Online Consumer Report noted that 46 percent of consumers shop online due to an online sale or better prices than in-store.

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Shipping Costs Retail Shipping Jewelry 68

Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.

Retail

Retail Technology Review

NOVEMBER 13, 2018

British consumers are increasingly turning to overseas retailers for their fashion fix according to research by delivery management company Whistl.

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Fashion Management Consumer Retail 110

ROI Revolution

NOVEMBER 13, 2018

We’ve talked about YouTube in the past, from their innovative use of TrueView Discovery ads to the overwhelming benefits of YouTube remarketing campaigns. Under the umbrella of Google, YouTube has quickly risen to be the premiere online video website, with viewers watching more than 1 billion hours of video every single day. So how does YouTube continue to build on their current success and not stagnate like so many other businesses that make it to the top?

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Marketing Games Mobile Events 60

Retail Technology Review

NOVEMBER 13, 2018

Fast search functions and free shipping are the keys to ecommerce success this holiday season. That’s according to a new research report from Episerver, outlining the 26 best practices for online retailers this Christmas.

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Shipping eCommerce Online Retail Retail 96

TradeGecko

NOVEMBER 13, 2018

Although you’ve probably come across the term, you might still be wondering, “What exactly is ‘the Cloud’?” Simply put, the Cloud is a network that allows you to store and manage data, files, and software on 3rd party servers without the need to buy and maintain expensive hardware. For every business, utilizing Cloud-based technology equals lower operational costs, greater efficiency, and more streamlined workflows.

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Operations Management Technology 60

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Retail Technology Review

NOVEMBER 13, 2018

The success of Nosto’s AI-powered personalisation solution for golf apparel retailer Function18.com has been recognised at the 2018 Direct Commerce Innovator Awards, winning in the category for best CRM, Data, Targeting & Personalisation at the prestigious awards.

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Apparel Retail Internet Retail Events 96

TradeGecko

NOVEMBER 13, 2018

The ghost economy can have a serious impact on your business and its ability to grow and be profitable. It’s hard to pin down, but once you’ve understood the problem, identified its impact on your business , and worked out what needs to be done to prevent it from draining your funds, you need to implement the right systems to achieve those goals.

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Management eCommerce 60

Salsify

NOVEMBER 13, 2018

It’s no secret that to win online you need a strong team supporting the company’s ecommerce efforts. Everything related to product content, from its creation, management, syndication and updating is crucial to driving sales on sites like Amazon, Walmart, Target, and hundreds of others.rands have started realizing the importance of having an effective team in place that can ensure consistency, quality and growth of the product lines.

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eCommerce Management Webinar Operations 60

CPC Strategy

NOVEMBER 13, 2018

No matter what platform or marketing tool you’re using, tracking your metrics and analyzing your results is the key to success. Not only. > Read More. The post 10 Best Free Instagram Analytics Tools of 2018 appeared first on Retail Performance Marketing Blog - CPC Strategy.

Blog 58

Blog Marketing Retail 58

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payment Services

OrderDynamics

NOVEMBER 13, 2018

What is Happening to Active Inventory Visibility? This year’s OrderDynamics Omni-2000 research had a few surprises for us. One of the biggest being a 30.7% drop in active inventory visibility among retailers. Naturally, this flagged the need to double, then triple check the observations and calculations. End result: they were accurate and consistent.

Hobbies 50

Hobbies Toys Supplies Electronics 50

TradeGecko

NOVEMBER 13, 2018

It was 2007 and Stanford Business School students Andy Dunn and Brian Spaly had one thing on their minds: pants.

eCommerce 60

eCommerce 60

ChannelAdvisor

NOVEMBER 13, 2018

Facebook reported its Q3 2018 earnings last week and gave an update on its strategy. Revenue continues to grow and was up 33% in Q3 (compared to Q3 2017) to $13.7 billion. Facebook and its related apps (Instagram, Messenger and WhatsApp) also continue to garner an enormous audience. The company disclosed that more than 2.6 billion users use one or more of its apps each month (up from 2.5 million last quarter), and that, on average, more than 2 billion people use at least one app every day.

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Mobile Marketing 45

Smile.io

NOVEMBER 13, 2018

With over 3.5 billion members , the internet is the largest community in existence. It’s also one of the fastest growing communities, and as a result is often undergoing changes — sometimes without us even realizing it. For example, did you know that we’re in the middle of the evolution of the internet from Web 2.0, to Web 3.0?

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Discover how retailers are transforming data into actionable insights for growth. By leveraging data and analytics to their potential, retailers can enhance decision-making, improve customer experiences, and streamline operations to stay ahead of the competition. From Data to Decisions: Maximizing Retail Potential With AI, authored by Orium, commercetools, and Google Cloud, demonstrates how businesses can unify and activate data across the tech stack to achieve retail excellence and create growt

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Heartland

NOVEMBER 13, 2018

Here's the good news: 2018 holiday retail sales are expected to increase by roughly 5% over last year, totaling nearly $720 billion. Customer spending is expected to increase by 4% over last year, hitting its highest average yet. And it's estimated that 30% of retailers' yearly sales will occur during the holiday season, with 32% of the traffic being first-time customers.

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Retail Customer 36

Dynamic Yield

NOVEMBER 13, 2018

WIth Dynamic Yield’s integration with ContentSquare, you can dive deeper into the main motivators driving visitor behavior on your digital properties. With ContentSquare’s Zone-based Heatmaps and Customer Journey Analytics, you can further understand why every Dynamic Yield experience and variation performed as it did, how it impacted your customers’ journey, as well as provide additional […].

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Customer 28