Ecommerce Segmentation vs. Personalization: Differences & Benefits
UpSellIt
AUGUST 3, 2023
Imagine that a technology retailer sells consumer tech such as laptops, mobile phones, and accessories. It’s easy to see how this retailer benefits from placing product recommendations on the checkout page for cases that fit the phone in the shopper’s cart, as opposed to just any cases, or accessories for other devices.
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