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Ecommerce Segmentation vs. Personalization: Differences & Benefits

UpSellIt

Imagine that a technology retailer sells consumer tech such as laptops, mobile phones, and accessories. It’s easy to see how this retailer benefits from placing product recommendations on the checkout page for cases that fit the phone in the shopper’s cart, as opposed to just any cases, or accessories for other devices.

eCommerce 111
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Post-purchase Strategies to Turn One-Time Holiday Shoppers into Your Brand’s BFFs

lateshipment

Enter “Brand BFF” or repeat customer, a win-win situation for your customers and your business. Why Focus on Customer Retention? To give you a little motivation, here are some of the benefits that you can stand to gain by increasing your customer retention rates.

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Top 7 Omnichannel Retail Trends for 2021

ROI Revolution

To make the customer journey between all of these channels seamless, retail leaders are making sure a holistic omnichannel strategy is a part of their digital transformation. To make this a reality, focus on four main pillars: sales channels, marketing and advertising, operations, and fulfillment.

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Graf Lantz Seeks Growth Without Sacrificing Product Quality or Sustainability

Retail TouchPoints

A Path to Retention and Expansion Graf Lantz’s collection of handbags, accessories and homeware items are designed so that people don’t have to buy them again within a year. Anecdotally, we hear from our customers that they’re still using bags and laptop sleeves from 10 years ago.

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How Smart Retailers Use Data And Analytics To Optimize Margins 

Dynamic Action

Pairing this data along with your own customer centric metrics also allows you to analyze the impact of each segment and identify drivers of customer retention and acquisition.

Retail 62
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The chatbot impact on ecommerce

GetElastic

Customer service is more than a compliant department – it’s the act of providing assistance to the customer before, during and after a purchase. Its widely accepted that customer retention is cheaper to customer acquisition. Passive Communication: Many websites run through passive channels. Conclusion.

Live Chat 114
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10 Examples of Omnichannel Experiences from Top Brands

GetElastic

The numbers (from the mouths of actual shoppers) help tell the story: Purchase frequency is 250% higher on omnichannel vs. single channel, and the average order value is 13% higher for omnichannel vs. single channel. Customer retention rates are 90% higher on omnichannel vs. single channel. Accessories!