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Customer data analysis key to omnichannel marketing success and business growth

Retail Technology Review

Companies which collate and analyse customer data, both online and offline, have grown 16% in the past year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organisations with annual revenues of at least $50m.

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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. Retailers that know their customers and can anticipate their needs through more personalized experiences will remain top of mind for consumers.

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The Cybersecurity Impact of PCI DSS 4.0

Retail TouchPoints

provides guidance toward a stable foundation of cybersecurity best practices that protect critical customer data from new and emerging threats, retailers should build upon these requirements to move from a reactive to a proactive cybersecurity approach. While PCI DSS 4.0 Changing Tides of PCI DSS 4.0 Prioritization is required by 6.3

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Creating Retail Agility Requires a New Way to Think about Data

Retail TouchPoints

The rest are at risk of losing customer loyalty, brand affinity and revenue. A recent study found that 83% of retailers say they cannot leverage customer data to its full potential. So how do retailers regain the power of their data? Human analysis alone is no longer the answer. Decluttering the AI Landscape.

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Beacon Technology: Shining A Light On Customer Experience

RTP blog

To capitalize on this growing trend, more and more retailers are beginning to leverage beacon technology. Beacons are small and typically unseen devices that use Bluetooth low-energy (BLE) wireless and geofencing technology. Why is beacon technology beneficial? It provides a real-time view of the customer experience.

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B2C CDPs Need To Survive Before They Can Thrive

Forrester eCommerce

B2C customer data platforms (CDPs): all the hype, none of the follow through. That summarizes the analysis of the CDP space in our inaugural report on the category in 2018.

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Google, Accenture Deepen Relationship to Help Retailers Harness and Optimize Their Data

Retail TouchPoints

The integration will allow merchants to merge the capabilities of AI.Retail with Google Cloud technologies such as data analytics, AI and product discovery to more holistically analyze their business. Current customer Albertsons Cos.