Inflow Insights

MARCH 24, 2020

When eCommerce businesses want to scale up their pay per click (PPC) campaigns, they may wonder if PPC management software can help. Companies selling this type of software promise simpler and quicker campaign management, automatic recommendations and bid adjustments, along with savings on hiring costs for PPC consultants.

PPC 92

PPC Management eCommerce Recommendation 92

Inflow Insights

NOVEMBER 1, 2019

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

PPC 105

PPC eCommerce SEO Information 105

Kissmetrics

NOVEMBER 12, 2020

Pay-Per-Click ( PPC ) marketing can be one of the quickest and most effective ways to drive customers to your site. But it can be hard to make money through PPC ads. It’s called a SWOT analysis. A SWOT analysis can help you see a different side to your PPC campaign and improve its performance in the process.

PPC 288

PPC eCommerce Improvements Marketing 288

Kissmetrics

FEBRUARY 1, 2021

With a decent SEO plugin for your WordPress website, the process of improving the quality and quantity of website traffic will be a breeze. All seven SEO plugins in this guide are suited for any WordPress website and help you improve engagement and increase traffic. #1

SEO 355

SEO Social Media Improvements PPC 355

Groove

JANUARY 13, 2021

eCommerce PPC. Improving organic search rankings with an optimized eCommerce SEO strategy is essential for attracting new potential customers to your site. eCommerce PPC. Paid media advertising , or eCommerce PPC, is a great strategy to complement a company's SEO efforts. Our top services include: eCommerce strategy.

eCommerce 329

eCommerce PPC SEO eCommerce Design 329

Groove

APRIL 4, 2024

Our BigCommerce Performance Data Benchmarking Group concentrates on five core metrics that are integral to our analysis: sessions, orders, net sales, conversion rate, and average order value. Certain metrics are critical for assessing a store's financial well-being and operational effectiveness.

BigCommerce 150

BigCommerce eCommerce Payment Services Merchant Services 150

Inflow Insights

SEPTEMBER 16, 2019

When running eCommerce PPC campaigns for Google search and Google Shopping ads, most companies focus on creating a great return on ad spend (ROAS) to generate profit. In our experience running PPC for clients, we’ve seen that we can gain better results and profit for the client by factoring in multiple KPIs. Why ROAS Falls Short.

PPC 88

PPC eCommerce Other Improvements 88

Ecommerce Platforms

JANUARY 10, 2022

Amazon sellers require all the analytical help they can get to compete with other sellers, locate popular keywords, and improve their product selections. analysis for every keyword. That's why we highly recommend reverse ASIN (Amazon Standard Identification Number) tools to boost keyword research effectiveness. Helium (Cerebro).

PPC 197

PPC Channel Information Other 197

Kissmetrics

MAY 18, 2021

A CRO program can improve ROI for your e-commerce business by targeting website performance and testing user experience methods that encourage online conversions. Conversion Rate Optimization (CRO) programs are digital marketing strategies that help to improve conversion rates on websites or apps. Why Are CRO Programs Important?

eCommerce 280

eCommerce SEO Improvements Document 280

Groove

FEBRUARY 21, 2019

As we mentioned in our eCommerce SEO tools blog , Moz Pro offers tremendous power for businesses looking to improve online visibility. SpyFu is the ultimate PPC competitive research tool. PPC Negative Match Recommendations. PPC Ad Rank Tracker. PPC and SEO SERP Analysis. SearchSpring. AdWords Advisor.

eCommerce Marketing 284

eCommerce Marketing eCommerce Marketing PPC 284

Inflow Insights

AUGUST 26, 2020

Your “SEO-PPC-Paid Social expert” is NOT an expert at all three. just because a campaign has performed well for years doesn’t mean it can’t be improved even more. You’re paying for continuous improvement, not a one-time fix. Return on ad spend (ROAS) is holding steady or improving (not spiking then declining).

PPC 78

PPC Improvements SEO Information 78

Inflow Insights

JANUARY 15, 2020

Prioritizing which metrics to improve can be tricky. That said, tracking too many metrics can make a thorough analysis difficult. the best metrics to focus on improving) for growth. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Pay-per-click (PPC).

PPC 162

PPC eCommerce SEO X-cart 162

Kissmetrics

SEPTEMBER 24, 2020

It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. AdVenture Media Group specializes in PPC advertising. Disruptive – Best for larger budget PPC focus (10k minimum). These teams work behind the scenes to improve campaign performance.

PPC 206

PPC SEO Multichannel Social Media 206

Inflow Insights

JULY 21, 2020

That’s why for us it was exciting to have the opportunity to test manual PPC bidding vs automated bidding. Ultimately, my job is to improve performance for my client any way I can, and if that means putting pieces of the account on “smart,” so be it. Starting Work for a New PPC Client. I just want the best performance possible.

Improvements 88

Improvements PPC Mobile Management 88

Kissmetrics

APRIL 6, 2021

Rather than having your PPC spread out across several separate Google Ads accounts, Google Ads Manager brings all of your paid ads together in one place. Improve ROI. According to WebFX , the average small and medium-sized business spends between $108,000 and $120,000 per year on PPC. Conclusion.

Management 198

Management PPC Marketing Improvements 198

Kissmetrics

AUGUST 11, 2021

Pay-Per-Click Advertising (PPC). Another easy way of testing geo-location is using a PPC platform such as Google Ads or Facebook Ads. You may be able to run a fast, data-rich, and location-based conversion analysis with little more. Does showing Spanish language ads improve conversions for ads in California?

PPC 286

PPC SEO Jewelry Conversion Optimization 286

Groove

MARCH 24, 2022

View how we’ve increased revenue and improved online experience for one of our clients, Cutter & Buck. We do this by conducting a competitive analysis and identifying the key factors that differentiate your business from the competition. Our BigCommerce Services. BigCommerce Website Support.

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Kissmetrics

DECEMBER 18, 2020

We’re losing PPC ad data. This lack of visibility makes it harder to know what’s working and what’s not in PPC. This lack of visibility makes it harder to know what’s working and what’s not in PPC. The problem is that data is crucial to understanding how effective your PPC and SEO campaigns are.

PPC 348

PPC SEO Gifts Definition 348

Ecommerce Platforms

NOVEMBER 1, 2022

The end-to-end SEO tool-kit delivers a full range of online marketing tools, including detailed keyword analysis reports, and competitor analysis, so you can compare your campaigns to other companies. Companies can check the quality of backlinks to their website, and use traffic analysis to understand their top referring sites.

SEO 118

SEO Recommendation Improvements Payment Services 118

Algopix

JANUARY 22, 2024

This not only improves your product’s search visibility but also enhances the likelihood of converting browsers into buyers. From Sponsored Products to Amazon PPC campaigns, these advertising solutions enable targeted product promotion, placing your offerings in front of customers who are already in the mindset to buy.

eCommerce 129

eCommerce eCommerce Platforms PPC Social Media 129

BigCommerce

JUNE 27, 2017

By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy. The first step in improving something is knowing how good (or bad) it is right now. where they come from. An example workflow showing a measurement plan.

eCommerce 290

eCommerce Conversion Optimization Improvements Document 290

Kissmetrics

FEBRUARY 10, 2021

Pay-per-click (PPC) ads can add tons of value to your business, attracting and converting new consumers, while widening reach and visibility. If you’re currently not using PPC ads to promote your brand, today is the day to start. 3 Reasons You Should Edit Your PPC Ads. Should you edit your PPC ads? How to Edit PPC Ads.

PPC 284

PPC Search Marketing SEO Consumer 284

Inflow Insights

MAY 7, 2020

One of the first questions to come to mind was: How is this going to impact merchant Shopping Ads, the bread and butter for any eCommerce PPC strategy? There is no transaction data, engagement data, product data, or other data segments we would want for our analysis. In short, there is more to come – so stay tuned.

PPC 117

PPC SEO eCommerce Fashion 117

Wiser

JULY 25, 2023

Pay-Per-Click (PPC) Marketing It’s hard to know if you’re reaching the right people or getting a good return on your investment. PPC marketing is an effective way for small businesses to target specific audiences with their message, usually via search engines, while also being able to track results in real time.

Small Business Retail 147

Small Business Retail Social Media PPC Events 147

Kissmetrics

OCTOBER 4, 2020

For that reason, analytics agencies have emerged, whose aim is to help businesses leverage their data for better decision making and improved outcomes. This can include things like marketing channels (search, PPC, content), operations or product data. These will then be used by your analytics agency for integration and analysis.

Technology 283

Technology PPC Channel Marketing 283

Ecommerce Platforms

FEBRUARY 12, 2019

As you develop your digital store, you'll want to improve your organic backlinking strategy. You can use SEMrush to conduct an in-depth analysis of all your current backlinks. This is crucial for reaping the benefits of a successful SEO and/or PPC campaign. Check your site’s health with SEMrush's SEO analysis tool.

Social Media 178

Social Media SEO PPC Payment Services 178

Inflow Insights

MAY 1, 2020

That’s where I got my feet wet with launching PPC ad campaigns, developing SEO strategies, optimizing our websites to increase conversions, and other digital marketing tactics. Example of Innovation in Pay-Per-Click Advertising: Using a Brand’s Audience to Create Strategic Facebook PPC and Google Shopping Campaigns.

PPC 109

PPC eCommerce Marketing SEO 109

Kissmetrics

JULY 12, 2017

These things will improve your CRO efforts. I’ll give details in the points below, but basically, you want to show off the current methods used for improving conversion, how effective they are, and take the time to explain your strategy for more improvement. Even promises of improved revenue might not be enough.

Conversion Optimization 223

Conversion Optimization Improvements PPC Presentation 223

Algopix

AUGUST 2, 2021

Check this report to improve your marketing campaigns’ strategy and evaluation to encourage repeat purchases and attract new customers. The reports that we will be zeroing in on are the Amazon Search Terms , Market Basket Analysis and Item Comparison reports. Using Search Term Report for Amazon PPC. About the Author.

PPC 78

PPC Toys Information Marketing 78

Inflow Insights

DECEMBER 16, 2020

With that, we had to quickly come up with strategies to improve the account even more — and hopefully onboard them as a full-time PPC client. Search Query Analysis: Micro conversion performance in Google Analytics shed light on possible long-tailed keywords that we ended up adding, which created overall higher intent ad groups.

PPC 105

PPC Events eCommerce Recommendation 105

BigCommerce

JULY 2, 2018

PPC & organic are a winning combo. We continue to attend shows, expand our social media following, and update our website for improved customer experience. We’ve tried to do lots of direct marketing as well as PPC advertising. We think of this as free revenue as opposed to PPC with higher CPA numbers.

Social Media 230

Social Media Marketing BigCommerce PPC 230

Inflow Insights

DECEMBER 16, 2020

With that, we had to quickly come up with strategies to improve the account even more — and hopefully onboard them as a full-time PPC client. . Search Query Analysis: Micro conversion performance in Google Analytics shed light on possible long-tailed keywords that we ended up adding, which created overall higher intent ad groups.

PPC 89

PPC Events eCommerce Recommendation 89

ChannelAdvisor

JANUARY 23, 2023

Many brands now choose to implement shoppable content solutions across their marketing assets for a wide range of benefits, including improving the consumer journey, strengthening retailer relationships and increasing sales by complementing their e-commerce store, to name a few. Digital shelf analysis. Need to get started?

eCommerce 59

eCommerce Channel Multichannel PPC 59

GetElastic

SEPTEMBER 15, 2021

Improved brand reputation. B2B personalization should primarily be aimed at driving efficiency and is typically built around offering an improved customer experience throughout the B2B commerce cycle. 48% of companies use data analysis, machine learning, or AI tools to address data quality issues. Boosted upsell and cross-sell.

B2B 146

B2B eCommerce Customer SEO 146

Kissmetrics

AUGUST 8, 2017

Perform the “Search Term Analysis” in your paid search platform. The analysis consists of the following: Search terms triggered by keywords. An analysis of their relevancy and KPIs. You’ll be able to control the bids, and you’ll also be able to improve ad positions, or increase your impression share to get more traffic.

eCommerce Marketing 240

eCommerce Marketing Automotive Improvements eCommerce 240

Kissmetrics

JULY 29, 2021

For example, the first comes right in the introduction: Then he follows up that up with another two more for good measure down at the bottom: The blog post goes through an in-depth analysis of how content upgrades can get you more leads. Sometimes your site already has this done if you included categories in your URL string.

Customer 360

Customer Books White Paper PPC 360

ChannelAdvisor

JANUARY 23, 2023

Many brands now choose to implement shoppable content solutions across their marketing assets for a wide range of benefits, including improving the consumer journey, strengthening retailer relationships and increasing sales by complementing their e-commerce store, to name a few. Digital shelf analysis. Need to get started?

eCommerce 52

eCommerce Channel Multichannel PPC 52