Inflow Insights

OCTOBER 18, 2021

Below, I’ll walk you through why short-term budget forecasting is important, scenarios where our tool can improve your pay-per-click (PPC) marketing, and how to use this search advertising budget calculator for your best campaign results. Why Short-Term PPC Forecasting is Important.

PPC 117

PPC Download Information Search Marketing 117

Inflow Insights

JULY 29, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Today, we’re focusing on PPC. 10 Ways to Create a Killer Holiday PPC Strategy. Download our free campaign budget analysis tool for an easy-to-use spreadsheet.

PPC 166

PPC Toys Gifts SEO 166

Groove

FEBRUARY 21, 2019

To help, we've outlined our favorite tried-and-true eCommerce marketing tools to help businesses achieve their goals. Whether you're looking for SEO tools or a marketing automation platform, we've got you covered. eCommerce Marketing Tools. Google Marketing Platform. SpyFu is the ultimate PPC competitive research tool.

eCommerce Marketing 284

eCommerce Marketing eCommerce Marketing PPC 284

Inflow Insights

MARCH 24, 2020

When eCommerce businesses want to scale up their pay per click (PPC) campaigns, they may wonder if PPC management software can help. Companies selling this type of software promise simpler and quicker campaign management, automatic recommendations and bid adjustments, along with savings on hiring costs for PPC consultants.

PPC 92

PPC Management eCommerce Recommendation 92

Kissmetrics

OCTOBER 27, 2020

It means that the difference between outbound marketing and inbound marketing boils down to getting your business in front of two different groups of people. I’m not here to discuss ethical issues or tell you how inbound marketing is better than outbound marketing. What is outbound marketing? Nobody asks for them.

Marketing 291

Marketing Social Media Article SEO 291

Algopix

MARCH 12, 2024

Conducting thorough product research enables sellers to identify niche markets with high demand and low competition. Product research provides valuable insights into market demand, competition, and trends, helping sellers assess whether their product idea is likely to succeed.

eCommerce 118

eCommerce PPC Conversion Optimization Information 118

Inflow Insights

NOVEMBER 1, 2019

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

PPC 105

PPC eCommerce SEO Information 105

Kissmetrics

NOVEMBER 12, 2020

Pay-Per-Click ( PPC ) marketing can be one of the quickest and most effective ways to drive customers to your site. But it can be hard to make money through PPC ads. It’s called a SWOT analysis. A SWOT analysis can help you see a different side to your PPC campaign and improve its performance in the process.

PPC 288

PPC eCommerce Improvements Marketing 288

Groove

JANUARY 13, 2021

Looking for an eCommerce conversion rate optimization agency that's available to help build and design your website pre-launch and market and grow your website post-launch? Continue reading this blog to discover how we partner with clients and provide our top website and marketing services to generate serious results. Email marketing.

eCommerce 329

eCommerce PPC SEO eCommerce Design 329

Kissmetrics

AUGUST 10, 2021

Law firm marketing is essential to attracting clients and sharing what your law practice offers. The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. A pull, rather than push, strategy is referred to as inbound marketing. Laws Pertinent to Lawyers.

Marketing 290

Marketing SEO Social Media Information 290

BigCommerce

JULY 2, 2018

PPC & organic are a winning combo. If you are in a market category that has active searches, pay to get seen and fight for conversions. Email marketing keeps our customers engaged and informed as to new products, deals and sales. If you can create something truly worth talking about, it’s easier to market it.

Social Media 230

Social Media Marketing BigCommerce PPC 230

ROI Revolution

FEBRUARY 10, 2022

The past two years have taken digital marketing professionals on a long and treacherous journey through the unknown. That’s why we conducted our 2022 State of Digital Marketing Survey, which asked nearly 200 marketers and decision-makers about their top trends and initiatives for the new year. Indeed, eMarketer found that 84.4%

Marketing 78

Marketing Social Media White Paper PPC 78

Inflow Insights

SEPTEMBER 16, 2019

When running eCommerce PPC campaigns for Google search and Google Shopping ads, most companies focus on creating a great return on ad spend (ROAS) to generate profit. In our experience running PPC for clients, we’ve seen that we can gain better results and profit for the client by factoring in multiple KPIs. Why ROAS Falls Short.

PPC 88

PPC eCommerce Other Improvements 88

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

PPC 109

PPC eCommerce Marketing SEO 109

Ecommerce Platforms

JANUARY 10, 2022

In this guide, we outline the basics of each tool, talk about pricing, and explain which tools offer the top features for growing your Amazon business with precise Amazon keyword tracking and analysis. In terms of the reverse ASIN tool, it's truly the most advanced solution on the market by the number of analyzed traffic channels.

PPC 197

PPC Channel Information Other 197

Kissmetrics

FEBRUARY 1, 2021

Another outstanding feature of this plugin is the option to easily optimize your page with a TruSEO score, where you can get a more in-depth analysis of your data with a click of a button. 2 – Yoast SEO – The Best WordPress SEO Plugin for Page Analysis. All you need to do is sign up with a domain or URL prefix. . #6

SEO 355

SEO Social Media Improvements PPC 355

Kissmetrics

SEPTEMBER 24, 2020

It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. AdVenture Media Group specializes in PPC advertising. Ignite Visibility was named the #1 search engine marketing company in quality and customer service by Clutch.co. They’re a three-time Inc.

PPC 206

PPC SEO Multichannel Social Media 206

Groove

APRIL 4, 2024

Our BigCommerce Performance Data Benchmarking Group concentrates on five core metrics that are integral to our analysis: sessions, orders, net sales, conversion rate, and average order value. Sessions count the total number of visits, reflecting the store's marketing reach.

BigCommerce 150

BigCommerce eCommerce Payment Services Merchant Services 150

Inflow Insights

AUGUST 26, 2020

Choosing a digital marketing agency is a big decision: there are all manners of marketing agencies out there, and choosing one can and should take time. Your “SEO-PPC-Paid Social expert” is NOT an expert at all three. Choosing an agency is tough. Knowing when to stay with one is tougher. Check the Change.

PPC 78

PPC Improvements SEO Information 78

Kissmetrics

AUGUST 11, 2021

How can you use your existing infrastructure and marketing efforts to cater to such a large audience? Match Paid Marketing Campaigns. Your ads might be served all over the world, so try varying in their marketing message according to the segment and audience location. Pay-Per-Click Advertising (PPC).

PPC 286

PPC SEO Jewelry Conversion Optimization 286

GetElastic

DECEMBER 31, 2021

We've compiled 99 of the most common 3 letter acronyms you'll find in online business, from a wide range of functions including IT, marketing, web development, SEO, web analytics, web design and logistics. Roll over any acronym to see its title, or click its link to see a full definition.

Payment Services 148

Payment Services eCommerce EDI Payments 148

Kissmetrics

OCTOBER 4, 2020

For many business owners and marketers, analyzing and deploying data can be an intimidating prospect. Other agencies specialize in certain areas of analytics such as marketing vs operations. This can include things like marketing channels (search, PPC, content), operations or product data. Thought Leadership.

Technology 283

Technology PPC Channel Marketing 283

Inflow Insights

AUGUST 11, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Today, we’re focusing on email marketing. But what it’s not too early for is your eCommerce holiday email marketing campaigns. That’s not a typo.

Marketing 144

Marketing eCommerce Social Media X-cart 144

ROI Revolution

MARCH 4, 2020

February may be the shortest month of the year, but there was no shortage of February marketing news! Marketing News Highlights. To counter the closing these large department stores Macy’s will be introducing a small format store, the first one being a 20,000 square-foot location in Dallas, TX called Market by Macy’s.

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

Kissmetrics

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Neil Patel’s foray into digital marketing began with his blog.

Marketing 275

Marketing SEO eCommerce Social Media 275

Kissmetrics

APRIL 6, 2021

Rather than having your PPC spread out across several separate Google Ads accounts, Google Ads Manager brings all of your paid ads together in one place. Originally called My Client Center, Google Ads Manager provides many benefits to organizations with complex marketing needs. Running paid ads is all about return on investment.

Management 198

Management PPC Marketing Improvements 198

Algopix

NOVEMBER 17, 2023

Harnessing the Potency of Amazon PPC Campaigns: Mastering the Dynamics Amazon’s Pay-Per-Click (PPC) campaigns are not just a tool; they are a dynamic mechanism that demands mastery. This holistic optimization approach lays the foundation for a robust advertising strategy.

Arts 105

Arts eCommerce PPC Conversion Optimization 105

Groove

MARCH 24, 2022

Selecting an eCommerce marketing agency for your BigCommerce online store is a crucial step in achieving your eCommerce goals. As an Elite BigCommerce Partner Agency , our certified team is available to assist in growing your mid-market business with BigCommerce Enterprise. What Is An eCommerce Marketing Agency?

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Wiser

JULY 25, 2023

While tried-and-true methods like direct mail or word-of-mouth marketing hold their own, newer strategies leveraging the ubiquity of the internet and social media cannot be ignored. A promotions strategy is a marketing plan that small businesses use to get the word out about their products and services. Here’s what you need to know.

Small Business Retail 147

Small Business Retail Social Media PPC Events 147

Retail TouchPoints

JULY 4, 2022

The platform also limits data retention to 14 months, so you’ll need to connect with BigQuery data warehousing and data stream for long-term reporting analysis. We also recommend reaching out to your ecommerce digital marketing agency or web development team for assistance. The good news?

eCommerce 293

eCommerce SEO Events Recommendation 293

Kissmetrics

MAY 18, 2021

Conversion Rate Optimization (CRO) programs are digital marketing strategies that help to improve conversion rates on websites or apps. This is done through A/B testing , data analysis, customer journey mapping , consumer research, and more. Any business that wants to improve its online conversions can benefit from a CRO program.

eCommerce 280

eCommerce SEO Improvements Document 280

Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. That said, tracking too many metrics can make a thorough analysis difficult.

PPC 162

PPC eCommerce SEO X-cart 162

Kissmetrics

DECEMBER 18, 2020

We’re losing PPC ad data. This lack of visibility makes it harder to know what’s working and what’s not in PPC. This lack of visibility makes it harder to know what’s working and what’s not in PPC. The problem is that data is crucial to understanding how effective your PPC and SEO campaigns are.

PPC 348

PPC SEO Gifts Definition 348

Ecommerce Platforms

NOVEMBER 1, 2022

Search Engine Optimization tools can provide behind-the-scenes insights into your campaigns, give you the guidance you need to make better decisions about your marketing strategy and more. Today, we’re going to be looking at just some of the top solutions on the market, championed for their ease of use, efficacy, and performance.

SEO 118

SEO Recommendation Improvements Payment Services 118

Kissmetrics

FEBRUARY 10, 2021

Pay-per-click (PPC) ads can add tons of value to your business, attracting and converting new consumers, while widening reach and visibility. If you’re currently not using PPC ads to promote your brand, today is the day to start. 3 Reasons You Should Edit Your PPC Ads. Should you edit your PPC ads? How to Edit PPC Ads.

PPC 284

PPC Search Marketing SEO Consumer 284

Algopix

JANUARY 22, 2024

By delving into the intricacies of Amazon’s algorithms and market dynamics, this guide offers a comprehensive approach to conquering one of the world’s largest e-commerce platforms. Mastery over these elements is crucial for enhancing a product’s visibility and ranking, leading to increased sales and market presence.

eCommerce 129

eCommerce eCommerce Platforms PPC Social Media 129

Ecommerce Platforms

FEBRUARY 12, 2019

This info they allow businesses to gather is incredible for refining digital marketing campaigns! With SEMrush you can get a better insight into your competitors’ digital marketing strategies. By this we mean, you can get to grips with their marketing methods, ad budget, and ad copy. Analytics Reports. Creating Backlinks.

Social Media 178

Social Media SEO PPC Payment Services 178