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Sneaker and Sportswear Ecommerce: the ‘Non-Luxury’ Luxury Apparel Leader 

Retail TouchPoints

From high-end luxury brands like Balenciaga and Gucci focusing much of their stock offering on sneaker apparel to High Street stores like Walmart offering budget-friendly options, sneakers and sportswear is big business for brands.

Apparel 215
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Next Steps in Sustainable Apparel Retail: Consumer Communication and Carbon Offsets

Retail TouchPoints

A logical next step is for merchants to educate themselves about the sustainability of the brands and items they sell, particularly in the apparel space. Of course, apparel retailers themselves may be uncertain about the most effective methods to reduce their carbon footprints and those of their supply-chain partners.

Apparel 277
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Macy’s Own Your Style Curates Shopper Journey With Personalized Data-Driven Recommendations

Retail TouchPoints

The platform includes the return of Macy’s Style Crew, the team of in-house experts who guide shoppers by sharing live demos, tutorials and recommendations. We will help our customers express their personal style through personalized data-driven recommendations and expert advice that will differentiate us in a cluttered marketplace.

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2024 Brick-and-Mortar Openings will Bring Untuckit Close to 100-Store Mark

Retail TouchPoints

The apparel retailer currently operates 84 stores across the country. The stores will range from 1,400 to 2,500 square feet and will offer complimentary fittings and apparel steaming, a gift concierge, styling recommendations and the option to check out via text message.

Apparel 204
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How machine learning can solve a $300 billion-dollar problem for apparel companies

GetElastic

Deemed the world’s largest 3D body scan database, BodyBlock AI is setting out to help apparel brands predict better fitting clothing. Predict helps apparel retailers recommend better fitting clothes by predicting the physical body measurements and sizes of customers that are shopping online. Source: BodyBlock AI.

Apparel 139
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Victoria’s Secret Taps into Google Cloud AI Solutions to Create More Personalized Online Experiences

Retail TouchPoints

has announced a multi-year strategic partnership with Google Cloud to create more personalized and inclusive online shopping experiences, improve customer and associate experiences and drive operational efficiencies through the use of AI and generative AI technologies. (VS&Co.) in a statement. This effort will build on VS&Co.’s

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Levi’s Reduces Returns by 47% with New Fitting Technology in Turkey

Retail TouchPoints

was able to drastically reduce its return rates after implementing the MySize smartphone-based apparel measurement solution during a pilot program in Turkey. The retailer now plans to fully implement the MySize solution across its operations in Turkey. Levi Strauss & Co.