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European B2B Turnover could reach 1.7 trillion euros by 2025

365 Retail

More interestingly, the number of enterprises marketing their services and products to other businesses instead of end consumers is rising, aided by the growing variety of B2C companies diving into the B2B environment. B2B orders remain a subset of business acquisitions in meeting their services and goods supply goals.

B2B 52
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How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. In the race to decode user intent sans cookies, gen AI emerges as a game changer. It’s about adapting, not just to survive but to thrive in this evolving landscape.

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Long B2C Sales Cycle? Use Content to Power Marketing

Optimizely

Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. Individual consumers will spend much longer researching and deciding on the right brand when forking out a few thousand dollars for a TV, rather than a few dollars for a toothbrush.

B2C 354
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How to Increase B2B Sales 150% During a Slow Q4

Kissmetrics

I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets. Let’s dive in and open the B2B sales flood gates. 10 Ways to Increase B2B Sales. The holidays are a gold mine for increasing your B2B sales. The best strategy for increasing B2B sales?

B2B 290
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Why Brands Should Consumerise B2B Experiences

ESW

A growing number of business buyers are digitally native but experience a disconnect between the way they buy personal consumer goods and how they are forced to make business purchases. Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel.

B2B 78
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The Benefits of B2B Ecommerce: “We Now Have a Thriving Business Thanks to the Internet”

BigCommerce

As consumers gained immediate access to brand and product information, business sales cycles were thrown off. This why the number of blog posts produced each day is so high ( 2 million ) and why the SEO game has gotten so competitive. Lagging behind on this, however, are often businesses in the B2B space. trillion by 2021.

B2B 344
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Cyber Weekend Benchmarking Data: 2023 SaaS and Software Holiday Spend Report

FastSpring

And does it improve B2B sales too, or is it more just a B2C advantage? How B2B vs. B2C sales compare. FastSpring provides an all-in-one payment platform for SaaS, software, video game, and digital goods businesses, including VAT and sales tax management, payment localization, and consumer support.