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How Book Publishers Can Maximize Their Online Store and Enhance the B2C Experience

Kibo

With so many people at home, book sales are having a moment. It’s hard for book publishers to participate. With the strain to be noticed felt even more keenly now, how can publishers maximize their own storefronts and enhance the B2C experience in addition to their existing B2B sales? 1) Have Your Own eCommerce Website.

Books 108
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The Top 5 Mistakes People Make with Social Media Marketing

ChannelAdvisor

So you’re a business owner who has been hearing for years about how you should be out there Booking Faces, Tweeting your InstaPins and everything else the millennials are doing these days. Then you saw the returns, brand loyalty and customer engagement your competitors that invested in social media were getting. Don’t do that.

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How to Increase B2B Sales 150% During a Slow Q4

Kissmetrics

Still not sold on the buying power of social media? Fifty-four percent of social media users research products on different platforms. Seventy-one percent of users will make a purchase based on social media referrals. What is social selling? The results are equally impressive on social media.

B2B 290
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Why AMP for Email has a Place in Every Email Marketers’ Playbook

Retail TouchPoints

Regardless of industry — and whether they’re B2B or B2C — companies using AMP-powered emails stand out from the crowd (and competition). Brands looking for social proof and to encourage social media participation can use AMP for emails too, by including a quiz or poll directly in the email that displays results immediately.

Marketing 255
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24 eCommerce Experts to Follow Now

GetElastic

Experts on this list are segmented by their respective area of expertise, and have either published insights, consistent social media content, bestselling books, speaker series, or podcasts. His blog MyWifeQuitHerJob.com which focuses on creating successful eCommerce brands has been featured in Forbes, Inc.,

eCommerce 113
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The Marketing Behind the Most Exciting Ecommerce Fashion Brands

Optimizely

It all comes down to creating an exciting, clear, and consistent B2C brand. Now, the fashion brand focuses on a similar aesthetic and uses social media images throughout their ecommerce site. The company focuses on Instagram, integrating a “Shop Social” section on its website. Sevenly: Have a clear mission and purpose.

Fashion 236
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The Cost of Living Crisis: How Online Retailers Can Weather The Storm

Frooition

Now might also be a good time to invest some time and effort into understanding the potential of new social media channels like TikTok. Change Your Business Direction: Historically, your business might have operated on a B2B, B2C, or D2C basis.