Kissmetrics

FEBRUARY 12, 2021

I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for small and medium businesses. According to Small Business Trends , 32 percent of small businesses don’t have a budget for content marketing. Related Links.

Marketing 263

Marketing SEO eCommerce B2C 263

Forrester eCommerce

NOVEMBER 19, 2020

SEO Has Been Misunderstood For A Long Time I had a computer class in high school, and every day that we walked into the classroom, our teacher expected us to take part in a daily routine: Sit down at our computer and open Google. Search for “Notre Dame” (my high school’s name … the same […].

SEO 276

SEO B2C B2B Operations 276

Kissmetrics

JUNE 5, 2018

Before I get into why everything I taught you about SEO was wrong, let me first give you some context on how I (and many marketers) became SEOs. I had no choice but to learn SEO and get good at it if I ever wanted my site to generate traffic and hopefully make money. Luckily for me, I didn’t have to spend $1.2

SEO 259

SEO PPC Blog Conversion Optimization 259

Groove

MAY 7, 2024

This episode is a treasure trove of wisdom for anyone looking to understand the intricacies of navigating business growth and market changes. About Our Host, Ethan Giffin Ethan Giffin is the founder and CEO of Baltimore-based Groove Commerce, a premier eCommerce agency that helps mid-market brands design, build and grow their eCommerce sites.

eCommerce 195

eCommerce Magento B2C BigCommerce 195

Groove

JANUARY 26, 2022

A B2B content marketing strategy is vastly different from that of B2C. Before getting started with content marketing, be sure to understand who your audience is, their purchasing behaviors and how you want to interact with them. 4 B2B Content Marketing Strategy Tips For Success. Conclusion.

B2B 150

B2B Marketing Reference SEO 150

Forrester eCommerce

JULY 6, 2023

We answer two of the most common questions we've been hearing about generative AI's potential impact on search engine optimization.

SEO 370

SEO B2C B2B Marketing 370

Kissmetrics

JUNE 19, 2018

But at the same time, I need to analyze what a company has done so far to come up with the best marketing strategy for them. And the sad reality is, most marketers and companies are focusing on the wrong things. I avoided talking to companies less than a million in revenue because most of them weren’t doing much marketing.

Marketing 268

Marketing SEO Channel Social Media 268

Kissmetrics

OCTOBER 8, 2020

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. To solve this problem, consider using a marketing calendar. Why Use a Marketing Calendar? Step 1: Understand Your Customers.

Marketing 363

Marketing Social Media Document Article 363

Kissmetrics

AUGUST 12, 2019

O marketing B2B é essencial para que empresas que vendem para outras empresas consigam gerar leads qualificados que possam ser convertidos em clientes. Se você tem esse tipo de negócio e seu planejamento de marketing ainda deixa a desejar, siga com a leitura deste artigo. Diferenças entre B2B e B2C. Estratégias de marketing B2B.

B2B 204

B2B B2C Marketing Vend 204

Retail TouchPoints

AUGUST 24, 2023

In fact, seven out of 10 marketers in the U.S. It’s being used to generate marketing content including social media posts, videos and images. Moving from top-of-funnel to online conversions, generative AI can help digital marketers in at least three significant ways. Ken Yanhs is the Chief Marketing Officer at Zoovu.

Toys 229

Toys B2C Social Media Accessories 229

Kissmetrics

NOVEMBER 19, 2021

You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. As a marketer or entrepreneur, you can’t afford to rely on inefficient, outdated tactics like cold-calling and paying for leads. UGC is marketing gold.

Webinar 297

Webinar Social Media B2C B2B 297

Kissmetrics

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Why Do You Need a B2B Content Marketing Strategy? A content marketing strategy is like a roadmap or a blueprint.

B2B 314

B2B B2C Multi-channel Marketing 314

BigCommerce

JUNE 5, 2018

Amazon edges near $1 trillion in market value. Amazon is the commodity market. Still, though it produces short-term profit, it eats into long-term return – and that’s not accounting for any future Amazon initiatives that eat into additional markets. Businesses are living in an era of wealth, liquidity and mobility. Monolithic.

Payment Services 340

Payment Services eCommerce Marketing eCommerce Marketing 340

Inflow Insights

OCTOBER 14, 2021

Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Groove

MARCH 24, 2022

Selecting an eCommerce marketing agency for your BigCommerce online store is a crucial step in achieving your eCommerce goals. As an Elite BigCommerce Partner Agency , our certified team is available to assist in growing your mid-market business with BigCommerce Enterprise. What Is An eCommerce Marketing Agency?

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Forrester eCommerce

SEPTEMBER 9, 2020

I don’t know about you, but I really like a good cheese board. You get a little bit of everything — a variety of cheeses, crackers, some meats, some fruit, maybe a little honey and nuts to spice it up. My wife and I were really into upping our cheese-board game during the months of […].

SEO 350

SEO Games Channel Customer Experience 350

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Our Thoughts on eCommerce SEO Strategy During This Time.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Retail TouchPoints

JANUARY 18, 2023

You might have 10% or 15% with paid ads, 10% to 15% with email and SMS and a little bit of influencers, but when that direct SEO makes up about two-thirds of the traffic, those tend to be really steady, high-performing websites that are pretty resilient. Cook: In B2C, I think it really comes down to this idea of owning, not renting.

eCommerce 236

eCommerce B2C Online Retail B2B 236

Omnisend

DECEMBER 12, 2023

It’s event marketing. Event marketing can help you build solid customer relationships and brand awareness through genuine, laid-back conversations. We created this guide to help you execute the best event marketing strategy for your own business and offer examples along the way to inspire you. What is event marketing?

Events 88

Events Seminar Marketing Workshop 88

GetElastic

DECEMBER 31, 2021

We've compiled 99 of the most common 3 letter acronyms you'll find in online business, from a wide range of functions including IT, marketing, web development, SEO, web analytics, web design and logistics. Roll over any acronym to see its title, or click its link to see a full definition.

Payment Services 148

Payment Services eCommerce EDI Payments 148

GetElastic

SEPTEMBER 15, 2021

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention. Delivering personalized error messaging.

B2B 146

B2B eCommerce Customer SEO 146

BigCommerce

FEBRUARY 2, 2018

Are you planning to take your B2B business directly to consumers with a B2C site? (If If you’re still on the fence, we’ve debunked B2B selling myths and provided a marketing guide here.). Nail down your target market. Determine market viability for today, tomorrow and next year. SEO metatags. Literally, everyday.

eCommerce 419

eCommerce BigCommerce Shipping Costs B2B 419

Forrester eCommerce

APRIL 13, 2021

SEO Hasn’t Put User Experience (UX) First SEO has gone through lots of changes over the years — from link farms to keyword stuffing. The customer has not always been at the heart of the SEO process. I’ve told you before about how my high school computer teacher gamed Google’s search algorithm years ago.

SEO 285

SEO Games Customer B2C 285

Optimizely

MAY 24, 2018

For a B2C brand, selling through Amazon is both a blessing and curse. Amazon has a million regulations for B2C brands, only allowing certain types of product features, descriptions, and pictures on your pages. This can be incredibly frustrating for you as a B2C marketer, and can actually hurt your sales in the long run.

eCommerce 170

eCommerce Customer B2C Customer Experience 170

Ecommerce Platforms

FEBRUARY 28, 2023

But this wizard also gives you the option to include your search engine optimization (SEO) keywords. Who is This Best For Since Anyword focuses on business communication and B2C outreach in its content, it is best for business owners, content marketers, and content developers. So-called data-driven algorithms are priced higher.

SEO 196

SEO Payment Services Social Media Article 196

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1: Get in touch.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Kissmetrics

MAY 18, 2021

Conversion Rate Optimization (CRO) programs are digital marketing strategies that help to improve conversion rates on websites or apps. CRO programs can also improve SEO efforts, as they improve page load times , on-page performance , UX/UI, and readability. What Is a CRO Program? How to Create a CRO Program. Here’s how to get started.

eCommerce 280

eCommerce SEO Improvements Document 280

Kissmetrics

FEBRUARY 15, 2021

Whether you’re in the B2B or B2C space, you need to build a website to showcase and sell your products or services. How Web Design Contributes to Your SEO. Search engine optimization is an essential aspect of digital marketing , and the way you design and build your website impacts the effectiveness of your SEO strategy.

Web Design 286

Web Design SEO Information Conversion Optimization 286

ROI Revolution

MARCH 4, 2020

February may be the shortest month of the year, but there was no shortage of February marketing news! Marketing News Highlights. To counter the closing these large department stores Macy’s will be introducing a small format store, the first one being a 20,000 square-foot location in Dallas, TX called Market by Macy’s.

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

ROI Revolution

JANUARY 3, 2020

Welcome to the final monthly marketing recap of 2019! For our December 2019 marketing news recap, we’ll be covering some of the biggest news in the digital marketing world since last time , including slowing Instagram growth, new privacy laws impacting the U.S., the best marketing campaigns of 2019, and more.

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

Kissmetrics

JULY 31, 2018

It’s funny, when I meet people who are leveraging content marketing, they always tell me one of two things…. Now, I know what you are thinking… there are so many companies that make millions from content marketing that there must be a way to make it work. It’s not because content marketing is flawed. But here’s the thing.

Marketing 268

Marketing Article Blog Webinar 268

Ecommerce Platforms

AUGUST 17, 2022

HubSpot’s software covers everything from sales and marketing tools to technology for customer service. Wix is a convenient tool for beginners, with lots of ways to extend the functionality of your site using the Wix app market. HubSpot’s software covers everything from sales and marketing tools to technology for customer service.

Management 104

Management Payment Services Magento SEO 104

Kibo

APRIL 19, 2022

They create (or source), market, and sell their products directly to customers. D2C brands connect with customers using primarily digital channels and touchpoints like social media, eCommerce websites, mobile apps, SEO/paid search and email. The difference between B2C and D2C Commerce.

Payment Services 127

Payment Services Customer B2C Social Media 127

BigCommerce

MARCH 15, 2018

Inbound marketing is now a no-brainer for successful businesses with online storefronts. Outbound marketing is falling more and more by the wayside. What is Inbound Marketing? Sure, sales people do still call out and talk to potential customers, but… Inbound marketing is an undeniable business need in today’s world.

B2B 344

B2B eCommerce BigCommerce Payment Services 344

Kissmetrics

MARCH 30, 2018

Interestingly, this growth pattern is not solely a retail B2C phenomenon. trillion, which is 235% higher than B2C. Google defines it as: “ensuring retailer marketing strategies are geared toward enabling customers to convert on any channel.”. This once again proves that SMS marketing is not only alive but thriving.

eCommerce 210

eCommerce eCommerce Marketing Marketing Shipping Costs 210

FastSpring

DECEMBER 18, 2020

According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market. It’s clear that to succeed in the B2B market, making your product available online is a winning strategy.

B2B 147

B2B eCommerce Payment Services SEO 147

Elsner

MAY 21, 2020

In today’s fast-paced market, the majority of the customers are turning to B2B Ecommerce stores to purchase their products directly. B2B buyers now desire a more B2C like customer experience while purchasing products from a vendor. The digital market doesn’t work like this. Paid Media. Add Chatbots. Personal Touch.

B2B 78

B2B eCommerce Improvements B2C 78