article thumbnail

How to Choose The Right Social Media Agency

Kissmetrics

The power of social media as a marketing and advertising channel is hard to deny. 42% of all Internet users use social networks to find more information about brands. Plus, 27% of UK and US users say they discovered new brands via social media ads this year. (It higher win rates and 18.1% Increase Brand Awareness.

article thumbnail

How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. Get in touch with social media platforms: Social media platforms offer a wealth of data regarding user preferences, interests and behaviors.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Social media advertising. With social media advertising, you can have consistent sales coming in from the first day your website is live. In this guide, we’re going to explore how YOU can drive consistent sales for your website through social media advertising. content marketing). influencer marketing).

article thumbnail

The Cross-Sell and Upsell Strategies Every B2C Marketer Needs

Optimizely

While their recommendation algorithm can seem impersonal in today’s shopping climate, getting out ahead of the competition with their “customers who bought that also bought this” recommendation has led to success. There are the cross-sell and upsell strategies every B2C marketer needs to power their ecommerce brand.

B2C 225
article thumbnail

April 2021 Social Media Water Cooler

ROI Revolution

Facebook recommends advertisers prioritize the CRM integration with CAPI first. YouTube Leading Social Media Growth. According to a recent study conducted by The Pew Research Center, YouTube is leading the pack in terms of growth for social media platforms. Claim your copy! 81% of U.S.

article thumbnail

How to Use eSports Marketing to Grow Your B2C Reach

Kissmetrics

Why would a B2C business want to choose eSports marketing over another strategy? 6 B2C eSports Marketing Strategies to Try. If you’re a smaller company , I wouldn’t recommend this method because people may not know who you are. Is it the right fit for your business? It might be. Why eSports Marketing? How do you use it?

B2C 312
article thumbnail

Which Social Media Sites Really Matter and Why

Kissmetrics

Social media is critical. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your brand or business.