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Consumer behaviors, email newsletters, and subscription fatigue with Mark Stenberg

Liveintent

“Wherever you are with your newsletter strategy, the best thing that you can do is whatever you have the capacity to do at that moment,” he says. ” We caught up with Stenberg to get his insights on the growth of email newsletters, threats of subscription fatigue, and the key to driving audience engagement.

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Give consumers what they they want: Relevance and personalization

Liveintent

According to a recent study by McKinsey , 71 percent of consumers expect companies to deliver personalized interactions, and 76 percent get frustrated when this doesn’t happen. The Children’s Place can target specific parenting or seasonal newsletters to reach their target audience with inventory packages.

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Building audiences in today’s digital world

Liveintent

Just look at Axios, which now runs over 30 unique, hyper-targeted newsletters like Axios AM/PM, Axios Latino, Axios Markets, Axios Media Trends, and Axios Gaming. “Newsletters play a critical role in building a connection and a habit over time,” said Ryan Kellet, VP of audience at Axios. “And everyone has email.

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5 tips for email audience building in 2022

Liveintent

. “[Your email] is in someone’s inbox next to the note from their mom and their bank statement. As an email-driven publisher, Axios runs over 30 unique newsletters like Axios Latino, Axios Crypto, Axios Sports, and Axios Science — and they’re just getting started. ” Kellett would know. ” 3. ” 4. .

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How the Travel Industry Approaches Email Marketing (And What We Can Learn)

Liveintent

Is there any consumer-facing industry that’s been more disrupted by the internet than travel? Hotel chains like Starwood, Marriott, and Hilton constantly jockey for attention with offers of extra points and special perks in newsletters they send to guests who’ve opted in. But all of them receive email.

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How the Customer Experience is Powering the Fastest Growing Brands

Kissmetrics

Consumers want more than an email newsletter—they want easy tracking and personalization. Chubbies , a clothing brand with an emphasis on the weekend lifestyle known for their colorful shorts and hilariously quirky marketing campaigns, figured out a way to send gifts without breaking the bank. Download the original guide here.

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Ecommerce Trends: 147 Stats Revealing How Modern Customers Shop in 2017

BigCommerce

Conducting high-level research into who buys what, when and why, with regards to Americans shopping online, can be costly and time-consuming — which is why we’ve done it for you. 52% of smartphone owners use online banking (or e-banking) , indicative of a further trend towards mobile shopping. Sign up for our weekly newsletter.

eCommerce 420