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Relationship marketing and its benefits with examples

lateshipment

Steps in relationship building Omnichannel messaging With the rise of the digital presence, there are so many channels in which customers prefer to browse. Even some brands do omni-channel customer support through these platforms. Have an integrated customer support system and target all channels. They also saw 8.1%

Marketing 130
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How Gen Z is Disrupting the Fragrance Sector

ESW

Young shoppers consider wellness to be more than skincare and exercise. Surging Fragrance Sales from Ecommerce In addition to shifting purchase motivations, Gen Z is shaking up purchase channels. Fragrance also saw an uptick in online sales as influencer marketing surged and digital shopping channels were the primary way to buy.

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5 ways LiveIntent invests in employee wellness

Liveintent

LiveIntent encourages employees to take advantage of a monthly wellness expense, which employees use for gym memberships, exercise subscription plans, classes at fitness centers, or a personal wellness consultant. The post 5 ways LiveIntent invests in employee wellness appeared first on LiveIntent Blog. Monthly wellness expense.

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How to Sell & Ship Perishable Goods Online

Groove

By offering your perishable products directly to consumers outside of your existing in-person sales channels, you will earn new brand champions without sacrificing profit margins to middle-men and chain grocery stores. Shopify is the most widely used eCommerce platform on the market at the time of writing this blog.

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A 2-Step Framework for Thriving in a Competitive Vertical

Optimizely

While every other brand in this vertical focused on elite athletes, performance, and shattering records, Outdoor Voices differentiated themselves by focusing on the average person who just wants to get out there and exercise. It shows up most often on their social media channels, as users frequently (and without being prompted!)

Outdoor 195
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How to create a winning affiliate program for your ecommerce store

Omnisend

Over 80% of brands worldwide use affiliate marketing as a digital marketing channel to drive traffic to their sites. It’s also one of the highest-converting digital marketing channels, as seen by 15% of digital media earnings coming from affiliate commissions. Drives traffic across several channels. Increase sales.

eCommerce 148
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What Happened To Under Armour, And How Can It Rebound In 2020?

RTP blog

Job cuts announced in September 2018 as part of a $200 million restructuring plan probably deflated internal morale, and a data breach of its diet and exercise app affecting 150 million accounts that was revealed in March 2018 certainly didn’t help either.