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eCommerce Customer Retention study. Key findings.

Omniconvert

In a previous blog post, I started telling you about how we practice what we preach. In the sense that we actually go outside and talk to our customers. While at Magento Live Europe 2018, Valentin realized it’s a good opportunity to validate his customer retention hypothesis with the eCommerce professionals onsite.

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What is Customer Retention, and Why is it Important?

Smile.io

As we enter a period of economic uncertainty, one thing will be more important than anything else for small business owners–customer retention. When customers are spending less on discretionary purchases, it’s important to emphasize loyalty. What is customer retention?

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The Otter journey in eCommerce Customer Retention

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For me, the Otter story started almost a year ago when I joined Valentin and Cristi Movila (eCommerce Director at Otter Shoes) in one of their initial talks about customer retention. At that time they were thinking of ways to use the raw data they have to differentiate and treat customers better and according to their needs.

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Omni x Otter – Ep 1 – Why focus on customer retention?

Omniconvert

We spent the last couple of months trying to understand customer retention, how important this is for an eCommerce and the strategies used. We also looked at thought leaders and read papers and ebooks and articles talking about retention. appeared first on eCommerce Growth Blog.

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How to get repeat customers: Proven strategies for success

Omnisend

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Returning customers also benefit your reputation, strengthening your market position.

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Rewards Case Study: Sephora’s Beauty Insider

Smile.io

Blog Jonathan Roque Instead of using points for a discount, Beauty Insider members can also use their points to claim more beauty products at the Rewards Bazaar or to make a charitable donation. They also use your past purchase history to recommend new products making personalization available to new and existing customers, alike.

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Rewards Case Study: tarte perks

Smile.io

So how did this company build such a loyal following of customers surrounded by so many competitors? Tarte's community-building strategy is a large piece of the brand’s loyalty puzzle, with their customer retention program, tarte perks helping the cause. Blog Beth Foster 3. Blog Gabrielle Policella 3.