Groove

APRIL 30, 2020

Whether you have an eCommerce or lead generation business, getting started with a social media branding strategy should be a vital component of your inbound marketing efforts. When we engage with clients about enhancing their social media strategies or presence, we are often asked the same question: How do I measure ROI?

Social Media 293

Social Media Channel SEO Marketing 293

Kissmetrics

DECEMBER 12, 2017

“Engagement.” But we live in a world where customers can engage with us in real time. Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing. I’ll also share actionable tactics on how to improve them and, as a result, your bottom line.

Improvements 491

Improvements Marketing Social Media Blog 491

Kissmetrics

JANUARY 20, 2021

Your content’s reach has a lot to do with engagment — that is how many people like, react, comment, or share your post. Engagement rates are way up — but organic reach is way down. To increase engagement and optimize user experience, content is tailored to each user’s individual interests. Absolutely.

Social Media 363

Social Media Blog Marketing Other 363

Kissmetrics

JANUARY 11, 2021

So I’m going to show you how to set up and effectively use YouTube Live to grow your business and convert viewers into leads. But first, you need to understand just how powerful Live video can be for your business. 80% of people would rather watch a video than read a blog post. How to Use YouTube’s Live Video.

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Events Blog Definition Mobile 334

Kissmetrics

JULY 31, 2021

How do you create a conversion funnel, though, and how do you get the most from this tool? This is a rigid and fairly unrealistic way to view how people move through the stages of a sales cycle. Often, people loop back to different stages in the sales cycle before they’re ever ready to complete the sale.

Download 361

Download Social Media Subscription Customer 361

Kissmetrics

DECEMBER 16, 2021

If you’re a small business owner trying to compete in the big leagues , this blog is for you. I’ll also explain how to minimize costs and stretch budgets for things you can (or have to) pay for. I have an SEO Analyzer tool on my website because I understand how important this is. That’s how you stay on top of search results!

Small Business Retail 360

Small Business Retail Marketing Social Media SEO 360

Kissmetrics

DECEMBER 17, 2021

We go to great extents to generate and capture those leads. If you feel like you’ve tried everything from guest blogging to customer referrals, it might be time to take a second look at Facebook. billion active users , Facebook offers marketers a unique space to generate leads and reach new audience members. With roughly 2.89

Social Media 295

Social Media Information Webinar Demo 295

Kissmetrics

JUNE 22, 2021

From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. How do you capitalize on these opportunities? Facebook marketing is a catch-all term for the different ways you can market your business on Facebook. Video posts, in general, have a 6.09 Carousel Ads.

Marketing 359

Marketing Social Media eCommerce Events 359

lateshipment

FEBRUARY 6, 2024

The success of an e-commerce business depends on a lot of factors — venturing into new markets, net profits made during a quarter, rapport shared with customers and the general public, offering quality products and services, etc. But before we get into the efforts, let’s look at how CLV actually spells ‘success’ for your business.

eCommerce 130

eCommerce Customer Customer Retention Merchant Services 130

Kissmetrics

AUGUST 10, 2021

This entails getting your book “out there,” earning an audience, and generating sales. You just need to understand how to market a book. How to Market a Book. No matter how good a book is, no one will read it if it doesn’t have the right marketing. How often do they read? How many books do they read?

Books 308

Books Marketing Social Media Information 308

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. In this blog, we're comparing Klaviyo vs. Listrak to help you determine which platform is best for your eCommerce business. How Klaviyo Helps Build Customer Relationships. What Is Klaviyo?

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BigCommerce Social Media Customer Data Recommendation 368

Kissmetrics

JULY 18, 2017

Spearmint LOVE started off as a baby clothes blog less than five years ago. Founder Shari Lott had already built up a strong online presence with her popular mommy blog of a similar name, SpearmintBaby. Here’s how. We feel really good about how we’re positioned in the market,” John said. The premise was simple.

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Blog Clothing Multi-channel Shipping Costs 205

Groove

MARCH 5, 2024

Are you trying to decide between ActiveCampaign vs Klaviyo? Whether you’re an eCommerce retailer, brick-and-mortar store, or service-based business, choosing the best email marketing tool is essential for promoting your company and growing your audience. By 2026, eCommerce sales will skyrocket to almost $7.5 ActiveCampaign is not eCommerce-focused.

Live Chat 300

Live Chat eCommerce Platforms WooCommerce Shopify 300

Kissmetrics

APRIL 2, 2021

This process is called demand generation. If you do it well, demand generation can create awareness with your desired audiences, deliver more qualified leads to your sales team, and help link your marketing efforts to revenue. Overview of Demand Generation. Why is Demand Generation Important?

Information 260

Information Marketing B2B Customer 260

Kissmetrics

SEPTEMBER 1, 2020

How Does the YouTube Algorithm Work? While YouTube’s stated mission is to give everyone a voice and a window to explore the world, one of YouTube’s lower-ranking goals is to engage viewers for extended amounts of time, maximizing the number of advertisement interactions. That number is huge. The YouTube Algorithm’s Evolution.

Improvements 362

Improvements SEO Channel Subscription 362

Kissmetrics

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. However, you can’t just create the occasional blog post or paid ad and hope to generate results.

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B2B B2C Multi-channel Marketing 314

Kissmetrics

MAY 12, 2021

Organic leads are free, and there are plenty of ways to get started, even if you’re not sure how. However, how do you start getting a steady stream of organic leads? This article will explain, but first, let’s go over the difference between organic and paid Facebook leads. That’s the main benefits covered.

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Social Media Events PPC Article 342

Kissmetrics

JANUARY 27, 2021

So what’s the difference between an article and a LinkedIn newsletter? The main difference is when you publish an article, it goes into your timeline. If you create a killer newsletter that drives engagement, LinkedIn will show it to more people. The more people engage with yours, the more people it will reach.

Social Media 285

Social Media Article B2B Marketing 285

Kissmetrics

AUGUST 5, 2021

Whether you’re a small gym owner, supplement company, or fitness app developer, the following fitness advertising strategies will help you generate maximum brand awareness and grow your business. People want to see how your products could benefit them, or how you can help them on their fitness and weight loss journey.

Social Media 319

Social Media B2B Marketing B2C 319

Kissmetrics

APRIL 7, 2021

Measure and optimize for these, and you’ll start to see an uptick in how well your site does. By the end of this article, you’ll know what to study, what to ignore, and how to improve your site’s conversion rates. What really matters isn’t how many people visit you, but how well those visitors help you achieve your goals.

Payment Services 281

Payment Services Improvements Shopping Carts Social Media 281

Kissmetrics

DECEMBER 28, 2021

As marketers, we’re constantly attuned to Google’s ever-changing algorithm, keeping an eye toward shifts in prioritization and SERPs. In this blog, we’ll unpack how to mine the Google Search Trends report for content gold to flesh out your content calendar into 2022 and beyond. What Is the Google Search Trends Report?

Games 252

Games SEO Blog Marketing 252

Kissmetrics

MARCH 9, 2021

Having the ability to find and convert high-quality leads is what keeps these brands successful. Lead scores are used to determine how likely a particular prospect is to convert based on specific characteristics. A business that uses lead scoring learns how to allocate its resources efficiently. What is Lead Scoring?

B2B 257

B2B Information Marketing Improvements 257

Kissmetrics

OCTOBER 19, 2020

LinkedIn Stories are here, and the first thing you might be thinking is, “How can I use them to grow my business”? We all see how powerful stories are for brands on platforms like Instagram. Over 500 million people use Stories each day, but how can you use this social strategy to boost your professional reputation on LinkedIn?

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Document Information Mobile Blog 313

Kissmetrics

JANUARY 27, 2021

People want high quality, useful, relevant, and engaging content about things that matter to them. People want high quality, useful, relevant, and engaging content about things that matter to them. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Exceedingly well.

Marketing 311

Marketing Social Media Blog B2C 311

Kissmetrics

APRIL 21, 2021

Let’s explore how you can create this type of campaign. How do influencers assist with your inbound marketing ? They are generate content about your brand, they recommend your brand to their loyal following, and they insert themselves into conversations surrounding your brand. Influencers yield a lot of power.

Social Media 307

Social Media Clothing Recommendation Fashion 307

Kissmetrics

FEBRUARY 10, 2021

Here’s how to do it. Before I dive into the specifics of building one, it’s important to define the key components of a funnel and how they should work together to make sales. In a profitable funnel, this process is repeatable and leads to the highest number of conversions possible (which, keep in mind, won’t be 100%).

PPC 315

PPC Social Media Books Improvements 315

UpSellIt

APRIL 15, 2024

Let’s uncover solutions to keep shoppers interested at the very start of their online journey. Ensure your website works seamlessly across all browsers and devices, allowing shoppers to engage effortlessly, whether on a desktop or a smartphone. Many retailers face this common challenge.

Shipping Costs 78

Shipping Costs Conversion Optimization eCommerce Payment Services 78

Kissmetrics

AUGUST 6, 2021

Would you buy a computer without knowing how much storage it has? Here’s how to get your product features right. Here’s how to get your product features right. It could be how it looks (a design feature), how you can use it (a functional feature) or what it comes with (an added-value feature).

eCommerce 303

eCommerce Blog Information Customer 303

Kissmetrics

NOVEMBER 19, 2021

Here is how to get started and drive revenue with Amazon Associates. How Does the Amazon Associates Affiliate Program Work? These affiliate marketing techniques , among others, can help creators generate passive income streams. Things to Keep in Mind About the Amazon Associates Program. Not All Commissions Are Equal.

Payments 268

Payments Payment Services PayPal Social Media 268

Kissmetrics

JULY 9, 2019

But, how much time and money should you devote to each social network? How much are 100 social media followers really worth? How much are 100 social media followers really worth? Now before we dive into the data, keep in mind all of the stats are broken down based on 100 social followers. But how much has it died down?

Social Media 275

Social Media B2B Definition B2C 275

Kissmetrics

FEBRUARY 18, 2021

You can use Twitter for marketing, engagement, and customer service. Get familiar with how the site differs from other social media, too. Your Twitter advertising strategy should combine paid ads with genuine engagement and organic content posting for the best results. The Top 10 Twitter Advertising Ideas.

Events 287

Events Social Media Demo Other 287

Kissmetrics

DECEMBER 8, 2020

And then I’ll show you how to start doing that. In this article, we’ll discuss why the most successful mobile ads are the ones that promote audience engagement. Then you’ll see how to use your ads to promote engagement. Mobile ads themselves aren’t a waste of money. They can actually be very helpful.

Mobile 363

Mobile Social Media Article Payment Services 363

Kissmetrics

JANUARY 31, 2021

Below I discuss some of the very best WordPress calendars you can start using today as well as how much it’ll cost you to use each one. With it, you can generate PDFs you or your customers can print for convenience. The events widget lets your customers know when, where, how, and what time your next event will be held.

Events 315

Events Books Download Demo 315

lateshipment

SEPTEMBER 12, 2023

Ever wondered how ‘Black Friday’ came into existence? Retailers soon utilized this unique opportunity and started giving additional discounts to keep customers coming. Here are some other brands which did something different on BFCM: Pala Eyewear BFCM campaign Supercrush Giving back Friday 3.

Social Media 130

Social Media Multi-channel eCommerce Events 130

Kissmetrics

SEPTEMBER 21, 2020

In that case, you likely spend a lot of time creating new blog articles, crafting social media posts, or developing video content to keep your audience engaged. It uses user-generated content (UGC) to enrich the information available on Google Maps. Suppose you’re passionate about promoting your business. Elite Squad.

Improvements 363

Improvements Payment Services SEO Information 363

Omnisend

JANUARY 8, 2024

Understanding how to get repeat customers can boost your revenue. The more repeat purchases you attract, the more revenue you generate. The economic benefits of repeat customers According to a survey by Statista , budget constraints and lead generation are the top two challenges for SMBs.

Customer 88

Customer Customer Retention Social Media X-cart 88

Omnisend

JANUARY 11, 2023

When it comes to ecommerce, there’s no denying that online stores have to keep up with the ever-evolving trends. What are AI copywriting tools and how do they work? You can always get what you need in a matter of minutes, sometimes even seconds, depending on how much content you need to generate. Reading Time: 8 minutes.

eCommerce 164

eCommerce Conversion Optimization Article Technology 164