You Choose: Free Shipping vs. Lower Prices
ChannelAdvisor
JULY 27, 2022
Which would you rather choose: a $49 product with free shipping or the same product for $39 plus $10 shipping? Free shipping was once a fast-growing trend in e-commerce. Today, consumers expect it for every online purchase. The Psychology of Online Pricing. What Consumers Say About Shipping Costs.
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