Retail TouchPoints

OCTOBER 25, 2021

Customer communication is undoubtedly important. When consumers receive communications from a company, 96% feel loyal to the brand and 84% engage with its advertising. While loyal customers are open to communication, that doesn’t mean marketers have free rein to flood them with promotions.

Social Media 312

Social Media Channel Marketing Consumer 312

Kissmetrics

APRIL 6, 2021

As the leading photo-sharing app on the market, Instagram has a singular hold on its diverse group of users. How then can marketers reach this massive group of users? Through Instagram marketing. Soon you’ll be ready to launch campaigns like a pro and build a lasting community to support your products and brand.

Social Media 262

Social Media Reference Marketing Information 262

Retail TouchPoints

APRIL 3, 2023

Consumers spending more on their “fur babies” presents a big opportunity for brands like Myos Pet , which provides canine supplements crafted with Fortetropin® that are clinically proven to build muscle for better mobility and vitality. The Myos Pet brand is built upon science and, in turn, trust. More than 66% of U.S.

Payment Services 203

Payment Services Social Media Subscription Channel 203

Groove

JANUARY 19, 2022

The term " eCommerce customer journey" encompasses the various stages in which customers interact with an online store, from when the person became aware of the brand and its products and/or services all the way until the time they checkout and purchase the items in their online shopping cart. Are you unfamiliar with this term?

eCommerce 370

eCommerce Merchant Services Customer Payment Services 370

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Influx of AI and Hyper-Personalization AI and hyper-personalization will be a driving force in B2B ecommerce in 2024.

B2B 212

B2B eCommerce BigCommerce Omnichannel 212

Groove

AUGUST 13, 2020

But how can eCommerce brands guide online shoppers through the buyer's journey and push them along the path to purchase? Establish and build relationships with your customers and increase customer satisfaction by implementing these 5 tips: Display a unique value proposition. Your brand voice. Have clean product pages.

Customer Experience 326

Customer Experience Customer eCommerce Social Media 326

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Despite their investments, there are a few gaps and opportunities for improvement.

Customer Loyalty 187

Customer Loyalty Customer Retail Shipping Costs 187

Ecommerce Platforms

NOVEMBER 17, 2022

It’s not because you’re doing something wrong, but rather, a natural part of the business process, where you inch closer to claiming your complete portion of the market. It’s not because you’re doing something wrong, but rather, a natural part of the business process, where you inch closer to claiming your complete portion of the market.

Social Media 249

Social Media Merchant Services Shipping Costs eCommerce 249

Retail TouchPoints

SEPTEMBER 2, 2021

The speakers represented all facets of the “influencer marketing machine,” from strategy firms and agencies to brand executives and independent content creators. The speakers represented all facets of the “influencer marketing machine,” from strategy firms and agencies to brand executives and independent content creators.

Social Media 243

Social Media Channel eCommerce Marketing 243

Retail TouchPoints

AUGUST 8, 2023

But that hasn’t stopped brands of all sizes and across categories from building out their presence on the app. Kleinman and other business leaders also think consumers are hungry for authentic connection, community and humorous (yet productive) discourse.

Social Media 197

Social Media Customer Beauty and Health Consumer 197

BigCommerce

MARCH 6, 2018

That’s when he reached out to me – his son with a computer science and marketing degree living more than 500 miles away from home. When my father bought and launched a succulent company called Mountain Crest Gardens to complement his tree seedling business back in the 1990s, it wasn’t a main focus of his. Didn’t everyone then? . That’s huge!

B2B 371

B2B Magento BigCommerce Shipping Costs 371

Omnisend

DECEMBER 12, 2023

Building personal connections through one-on-one interactions is still an unparalleled opportunity to create memorable customer experiences. It’s event marketing. Event marketing can help you build solid customer relationships and brand awareness through genuine, laid-back conversations.

Events 88

Events Seminar Marketing Workshop 88

Omnisend

JANUARY 8, 2024

Instead, you can build customer retention by nurturing solid relationships through: Excellent customer service Personalized interactions Attractive incentives In this article, we’ll look at effective strategies you can use to drive more repeat purchases for your business. Start free today See pricing What is a repeat customer?

Customer 88

Customer Customer Retention Social Media X-cart 88

Retail TouchPoints

NOVEMBER 30, 2022

Seeking to grow beyond its appointment-driven showroom model, womenswear brand M.M. LaFleur is aligning its brick-and-mortar retail model with shifting client needs through: Elements including M.M. A community-driven environment in which M.M. The nearly 10-year-old M.M. LaFleur will host monthly events.

Customer 246

Customer Shipping Events Clothing 246

Kissmetrics

MARCH 24, 2021

Does that mean music marketing is dead? Beyond that, you need to get your music marketing spot on. What Is Music Marketing? Confusingly, the phrase “music marketing” can refer to a couple of different things: It can be about using music in a marketing campaign. 10 Tips to Improve Your Music Marketing.

Marketing 309

Marketing Social Media Books Article 309

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 186

Games Marketing Events Merchant Services 186

Kissmetrics

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. That’s a lot of people! The user base is steadily growing. billion which is a 25.5

Small Business Retail 360

Small Business Retail Marketing Social Media SEO 360

Optimizely

JUNE 10, 2020

And, with new ecommerce brands seemingly popping up daily, it’s essential that brands focus on building loyalty within their customer base. So, how do you differentiate your brand and create serious customer loyalty? This helps them feel a connection to the brand beyond just the items they’re buying.

Customer Loyalty 195

Customer Loyalty eCommerce X-cart Outdoor 195

Smile.io

JANUARY 31, 2024

Humans crave connection and community because it leaves us with a sense of belonging.   This month, we sat down with a brand that embeds community into every part of its business. Founded in 2016 by friends Anthony and Spencer, Live Bearded is a beard grooming and care brand. But it’s so much more than that. 

Events 71

Events Social Media Customer Experience Customer 71

Smile.io

FEBRUARY 12, 2024

Think of email subscribers as prospective friends of your ecommerce brand and email marketing as the relationship-forming driver.  Email marketing surpasses all other marketing channels in driving purchases. Website forms and email popups are fantastic for collecting emails.

eCommerce 79

eCommerce Marketing Customer Loyalty Multi-channel 79

Omnisend

SEPTEMBER 27, 2023

Reading Time: 11 minutes Many marketers think that Halloween email marketing doesn’t require planning or strategy. But the truth is, that successful Halloween marketing campaigns demand rigorous planning, foolproof strategy, and diligent execution. This makes this type of email highly sought after.

Events 141

Events Arts Presentation Marketing 141

Omnisend

JANUARY 10, 2024

Reading Time: 8 minutes So, you’ve successfully built a robust emailing list for your growing business? Focus on adding more people to the email list because once a subscriber, always a customer, right? Instead, you have to nurture them throughout your relationship with them through a lifecycle email marketing approach.

Marketing 88

Marketing Customer Retention Social Media Customer Loyalty 88

Kissmetrics

AUGUST 10, 2021

You’ve edited, edited, and edited some more—and may have even struggled through the complicated process of self-publishing. Now you have to go to the next step: marketing your book. You just need to understand how to market a book. How to Market a Book. Any good marketing starts with research.

Books 308

Books Marketing Social Media Information 308

Kissmetrics

JANUARY 13, 2021

Yahoo Groups was one of the original online communities. A host of new online communication tools have been released in recent years. Online businesses and marketers took advantage of the platform. This is a place where you could easily post a recent blog, image, or file to drive brand awareness and increase website traffic.

Events 271

Events Social Media Other Books 271

Kissmetrics

OCTOBER 5, 2020

The power of social media as a marketing and advertising channel is hard to deny. 42% of all Internet users use social networks to find more information about brands. Plus, 27% of UK and US users say they discovered new brands via social media ads this year. (It It shared the top spot for brand discovery with TV ads).

Social Media 363

Social Media B2B Document Information 363

Retail TouchPoints

MARCH 30, 2022

Navigating the past two years of digital changes has been a challenging yet invigorating time for brands and social media users alike. 2020’s lockdowns forced brands to get creative with their digital presence as well as how they service their customers. Each social platform presents a new touch point for brand discovery and loyalty.

Payment Services 281

Payment Services Social Media eCommerce Presentation 281

365 Retail

FEBRUARY 14, 2024

We’ve earned consumers’ attention, built their trust, and maintained their loyalty every step of the way on our journey to becoming a leading outerwear brand. It’s in the longevity of your customer’s interest and the community dynamic you build. Tommy Entwistle, Brand Director at ThruDark Here’s how we do it.

Consumer 73

Consumer Clothing Social Media eCommerce 73

Retail TouchPoints

FEBRUARY 28, 2023

A basic supply-and-demand analysis of this situation would suggest that with a suddenly more price-sensitive consumer base, brand and store loyalty would diminish as shoppers seek out savings from any brand or retail outlet that will offer them. What is Marketing in the Moment? when that shopper prefers to receive content).

Retail 245

Retail Books Consumer Social Media 245

Kissmetrics

JANUARY 14, 2021

When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches. Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets. What Is Corporate Branding and Why Is It Important?

Social Media 273

Social Media Customer Loyalty Consumer Shipping Costs 273

Kissmetrics

DECEMBER 12, 2017

Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing. Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing. Typically, unique users are measured through a 30-day window (thanks to cookies.)

Improvements 491

Improvements Marketing Social Media Blog 491

Kissmetrics

JUNE 2, 2021

Regardless of how thorough your digital marketing plan is, there’s no one simple solution for ad success that applies to every campaign. Instead, you build immediate consumer trust with these user-generated descriptors of your service or product. There are countless ways to incorporate customer reviews into your marketing strategy.

Customer 274

Customer Social Media Consumer Multichannel 274

Retail TouchPoints

JANUARY 3, 2023

That’s a good sign for CPG brands, which are capable of making the most seamless transition to subscriptions: deodorant, toothpaste, diapers and even smoothie packets quickly become part of consumers’ routines. For obvious reasons, diaper brand Freestyle also has made subscriptions core to its business strategy. billion in 2024.

Subscription 239

Subscription Beauty and Health Food and Beverages Shipping Costs 239

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. To address these “CAC problems,” Hedges noted that DTC brands need to own the customer experience and use the data they collect to drive personalized experiences.

Consumer 197

Consumer Channel eCommerce Customer Experience 197

lateshipment

NOVEMBER 8, 2023

Brand storytelling is a relatively less used term. In a world full of amazing brands, how can your brand stand out? That’s through Brand storytelling. Branding VS Storytelling Brand storytelling is very different from branding. But brand storytelling is different.

eCommerce 130

eCommerce Social Media Gifts Definition 130

Ecommerce Platforms

FEBRUARY 6, 2023

In fact, by 2030, the online learning market is expected to reach a value of $645 billion. You can drip feed content to customers through a membership platform, create live streamed webinars , or design comprehensive educational websites. Let’s take a closer look at what it can do. Maven Review: What is Maven?

Payment Services 104

Payment Services Payments Social Media Webinar 104

Smile.io

JULY 7, 2023

Community is at the core of successful DTC ecommerce brands like Blume, Pura Vida Bracelets, Allbirds, Cuts Clothing, (and many more brands). All these recognizable brands started small and have grown into viable businesses thanks to an online community. But what happens if you turned off your ads?

Customer Retention 85

Customer Retention Blog Customer Experience Jewelry 85

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. In today’s era of evolving privacy regulations — at least 38 U.S.

Customer 182

Customer Retail Information Consumer 182