Retail TouchPoints

OCTOBER 25, 2022

Media giants aren’t the only ones managing the fallout from Apple’s move — small- to medium-sized businesses are also searching for ways to adjust to today’s volatile digital marketing landscape. Before and After: The Impact of Ad-Tracking Changes. In the past, platforms like Facebook could automatically opt users into data tracking.

Channel 262

Channel Accessories eCommerce Consumer 262

Optimizely

AUGUST 15, 2018

Because Aaron is constantly interviewing Shopify Plus brand leaders for case studies, he has had a front seat to watch upstart brands grow from nothing to millions in sales in just a few years. In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

BigCommerce

AUGUST 17, 2017

The answer lies in influencer marketing. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective. According to a study by Tomoson , influencer marketing yields a $6.50 According to a study by Tomoson , influencer marketing yields a $6.50 2: Are They Engaging?

Marketing 419

Marketing Social Media Blog Clothing 419

Shopping Signals

AUGUST 30, 2016

IE – What strategies did you employ, what marketing tactics, etc?] I didn’t do any marketing or know much about marketing. Share on all your social media channels at least once a day. It’s inspiring to see an ecommerce case study like this. I started making these in 2009. It was 2012.

eCommerce 81

eCommerce Shipping Costs Social Media Shipping 81

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

PPC 109

PPC eCommerce Marketing SEO 109

UpSellIt

JULY 13, 2023

By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. An omnichannel retail strategy connects numerous channels and touchpoints to provide customers with a seamless shopping experience. What is Omnichannel Retailing?

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

GetElastic

SEPTEMBER 1, 2021

Why is B2B eCommerce important? According to the 2021 B2B Ecommerce Market Report, sales on B2B ecommerce sites grew by 10% in 2021 to $1.39 Recent shifts in B2B buying behavior has forced businesses to evolve and invest in long-term digital commerce strategies. Carla Gonzales ( B2B ecommerce: start with a plan ).

B2B 147

B2B eCommerce B2C Payment Services 147

GetElastic

MAY 18, 2021

Business functions, such as eCommerce, marketing, and sales, seek rapid time to market and quick updates in a “move fast, break it and learn” approach centred on meeting an ever-changing and increasing set of customer expectations. Why are we trying to prove that B2B eCommerce is effective?

B2B 88

B2B eCommerce Channel eCommerce Platforms 88

GetElastic

MAY 18, 2021

B2B eCommerce Proofs of Concept (POCs) waste precious time that business and IT teams need to spend on MVPs (Minimum Viable Products). In working with many B2B firms, we are often asked the question by both business and IT teams, “Can we prove out the efficacy of our eCommerce effort prior to investing fully in the channel?”

B2B 78

B2B eCommerce Channel eCommerce Platforms 78

ESW

AUGUST 5, 2019

If your eCommerce brand is scaling quickly, or if you’re an established brand making the step into DTC, there will come a point when you’ll have to decide whether to outsource marketing or commit to building up an in-house department. When entering new markets or moving to DTC, specialist technology needs are likely to rise.

eCommerce 96

eCommerce Marketing eCommerce Marketing Social Media 96

Algopix

AUGUST 30, 2023

Through in-depth discussions, expert interviews, and real-life anecdotes, podcasts provide a comprehensive understanding of various aspects of eCommerce. From honing your marketing tactics to streamlining your operations, these audio shows cover an array of topics that can directly impact your business.

eCommerce 108

eCommerce Shopify Information Technology 108

Ecommerce Platforms

OCTOBER 24, 2022

The best ecommerce course could be a valuable tool for you if you’re planning on launching a new store online. Already the size of the ecommerce market is expected to reach a value of beyond $7.5 Plus, there are extra points to think about too, like how you’re going to market your store and optimize sales. Go to the top.

eCommerce 104

eCommerce Shopify eCommerce Marketing Shipping Costs 104

SellBrite

OCTOBER 24, 2017

As we quickly approach what is for many ecommerce businesses their most profitable months of the year, many marketers are busy developing holiday-themed campaigns, getting budgets approved, and thinking about all the things they could do to drive more sales before year-end. It’s that time of year again—the holiday shopping season.

eCommerce 149

eCommerce Marketing Social Media Shopify 149

Kissmetrics

OCTOBER 6, 2020

The huge growth in ecommerce means competition; as a result, ecommerce companies are struggling to get customers to their business. Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies.

eCommerce Marketing 248

eCommerce Marketing eCommerce Marketing Shipping Costs 248

Elsner

FEBRUARY 28, 2019

The millennials have whole-heartedly embraced the B2B eCommerce model. It is expected that this business model will hit the market with $7.6 With such an alluring and action-packed big numbers, it is now necessary to understand the trends that will reshape the B2B eCommerce. trillion by 2020.

B2B 110

B2B Definition eCommerce B2C 110

Ecommerce Platforms

MAY 2, 2018

Ecommerce in the Trenches. Ecommerce in the Trenches goes beyond the fluffy stories and case studies to bring you real tools and tips to take your business to the next level. Ecommerce Momentum. If you are selling in the online world, but feel stuck, the Ecommerce Momentum podcast is the place for you.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

Jumpshot

APRIL 5, 2018

Furthermore, they are eating almost every product category that we take a look at, growing in market share among all retailers in a diverse cross-section of the retail environment. See below: Share of purchases compared to other eCommerce marketplaces, Q4 2017 and Q1 2018. And it comes down to marketing basics. Lessons Learned.

eCommerce 60

eCommerce Shipping Costs Retail Subscription 60

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. B2C: What’s the difference?

SEO 416

SEO B2B Shipping Costs B2C 416

ROI Revolution

JUNE 7, 2018

Dave talked about how consumers don’t think in terms of marketing channels, they think about the experience as a whole, and that’s what your business needs to do to be successful. Seth pointed out that it’s a good news, bad news situation for marketers and advertisers. They want something different.

Mobile 100

Mobile Shipping Costs Multi-channel Presentation 100

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. A marketing company often grows into a full-service agency — operating in multiple sectors and industries.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Groove

JULY 28, 2020

With the prevalence of social media, businesses are constantly feeding their audiences with unique and engaging content on a variety of channels ? Fulfill your audience's expectations by creating a solid eCommerce marketing strategy to increase engagement, nurture users through the buyer's journey and drive more conversions.

Social Media 361

Social Media Marketing Webinar White Paper 361

BigCommerce

APRIL 6, 2017

customer reviews) affect your conversion rates across the board –– in all industries and on all channels. There’s no better place to share customer testimonials than across your social channels. Case Studies. Case studies are not the best use case for every ecommerce company. Social Media.

Customer 418

Customer BigCommerce Beauty and Health SEO 418

Kissmetrics

JUNE 7, 2018

So in a way, Google has created a new and improved channel for customer acquisition that flew completely under the radar. E-commerce marketing professionals now have a viable window to create a new and improved channel for generating sales. Let me show you an example of how this could work.

eCommerce 221

eCommerce SEO Social Media Improvements 221

Ecommerce Platforms

FEBRUARY 27, 2023

That’s outbound marketing, the type of marketing where you have to come to the customer to make a sale. But it’s hard to call outbound marketing efficient. Stop spending a couple of thousand dollars per month on Google and Facebook ads, and your small eCommerce store won’t have any new business. What is Inbound Marketing?

eCommerce 118

eCommerce Marketing Webinar Social Media 118

Kissmetrics

JUNE 7, 2018

So in a way, Google has created a new and improved channel for customer acquisition that flew completely under the radar. E-commerce marketing professionals now have a viable window to create a new and improved channel for generating sales. Let me show you an example of how this could work.

eCommerce 204

eCommerce SEO Social Media Improvements 204

Traffic and Sales

MARCH 16, 2017

Borrow reputation & build more referral traffic via Instagram marketing. Remember that this is a marketing strategy and thus email outreach should be done consistently. Second Strategy: Borrow reputation & build social media traffic via Instagram marketing. For eCommerce, this could mean comprehensive guides.

eCommerce Marketing 186

eCommerce Marketing Shopify eCommerce Marketing 186

Jumpshot

NOVEMBER 9, 2016

With the e-commerce giant now pushing into the fashion industry, we wanted a clearer picture of the apparel market. We went a little deeper too, and attributed marketplace sales to brand marketing campaigns to understand the influence of marketing efforts on off-site transactions.

Apparel 68

Apparel eCommerce Marketing Fashion 68

BigCommerce

DECEMBER 8, 2017

Add in all the non-PR agents sending pitches — like entrepreneurs, marketers, and ecommerce owners — and you can see why journalists are drowning in emails. Take the time to educate the market as a whole, and the sales will come through backlinks and SEO. There are five PR specialists for every one journalist. It’s really cool.

eCommerce 340

eCommerce Social Media Reference Article 340

Smile.io

SEPTEMBER 10, 2020

Value-add marketing focuses on exceeding customer expectations by delivering more than they asked for with every interaction. Here are some ideas we recommend implementing into your eCommerce marketing strategy to attract more prospects to your website. Should I hire a digital marketing agencyto market for?

Consumer 46

Consumer Social Media SEO Webinar 46

Kissmetrics

SEPTEMBER 19, 2020

With ecommerce, the goals and desired outcomes are pretty straightforward. Your agency’s approach should be geared toward direct response marketing. They should be able to show you a process they can follow to increase your return on marketing investment and lower advertising costs. The 6 Top Ecommerce Agencies.

eCommerce 275

eCommerce eCommerce Marketing Shipping Costs Shopify 275

Ecommerce Platforms

AUGUST 6, 2022

Beyond standard ecommerce platforms, ShipBob also integrates with several marketplaces for multichannel fulfillment, such as: Amazon Ebay Walmart Backerkit (for crowdfunding). Red Stag Software. Merchants receive a robust fulfillment software once they sign up for any logistical service from Red Stag Fulfillment. Red Stag Customer Support.

Fulfillment 104

Fulfillment Shipping Costs Merchant Services Shipping 104

Omnisend

JANUARY 23, 2023

Reading Time: 11 minutes Return on Investment (ROI) is a powerful metric to measure the success of any marketing strategy. And the ROI of email marketing is still impressively high in 2023, compared to other channels. But not all email marketing campaigns are a roaring success. What is an email marketing agency?

Marketing 166

Marketing Social Media SEO PPC 166

Inflow Insights

JANUARY 31, 2022

When one marketing channel is performing well, it’s common for eCommerce brands to devote as much budget as possible to that top-performer — more often than not, at the expense of other, less-flashy initiatives and efforts. And today’s case study is the living proof. Because of the immediate effects of iOS 14.5,

Social Media 128

Social Media Multi-channel PPC Channel 128

Inflow Insights

JULY 13, 2021

Editor’s note: This blog was originally published in 2016 and has been edited to maintain accuracy and adherence to modern email marketing practices. It’s no secret that email marketing is the driving force behind crucial recurring customer sales. Why Focus on Email List Growth in Your Marketing Strategy? Let’s dive right in.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

eCommerceFuel

NOVEMBER 16, 2020

One way or another, everyone reaches the point in their growth when marketing starts to play a huge role in business success. How about stepping back and taking stock of your current marketing methods? Ecommerce marketing can get tricky. What Do Good Marketing Techniques Entail? What Are the 3 Marketing Strategies?

eCommerce Marketing 51

eCommerce Marketing Marketing eCommerce Social Media 51

Retail TouchPoints

MARCH 30, 2023

The virtues of composable commerce and the emerging possibilities of generative AI were key themes of this year’s Connected Consumer Series , Resilient Retail: How Efficient, Effective and Engaging CX is Fueling Growth. You own it and are in charge of the stack [rather than being] locked into a vendor’s roadmap.”

POS 283

POS Omnichannel Webinar Point of Sale 283

ROI Revolution

MARCH 14, 2022

Take a deep breath, digital marketing leader. 2020 and 2021 introduced an onslaught of uncertainty to the ecommerce landscape, likely bringing comprehensive changes to your brand’s digital marketing strategy. Are you ready to walk confidently into the world of ecommerce, knowing that you’re taking the right steps for your brand?

Marketing 78

Marketing eCommerce Social Media Shipping Costs 78