Inflow Insights

DECEMBER 20, 2021

Many modern eCommerce businesses don’t just rely on online channels to generate sales. More often than not, these brands employ additional channels — like brick-and-mortar locations, pop-ups, and call centers — to diversify and maximize their revenue streams. The Client: A Wholesaler Operating on Seasonal Trends.

PPC 106

PPC Supplies Channel eCommerce 106

FastSpring

APRIL 2, 2020

That’s when NotePlan decided to take the next step and turn their website into a revenue-driving channel to support their innovations of the software. Click here to take an in-depth look at the NotePlan case study to learn more about their partnership with FastSpring!

eCommerce 78

eCommerce Channel eCommerce Marketing Marketing 78

Retail TouchPoints

NOVEMBER 5, 2021

After retailers finalize all inventory shipments and secure holiday storage, it’s time to implement a strong integrated digital marketing strategy. Focusing on an integrated digital marketing campaign can be the factor this year to a successful holiday season. What is an integrated digital marketing campaign?

Social Media 301

Social Media Marketing Shipping Costs SEO 301

Store Growers

MAY 16, 2019

In the short time since its inception, they’ve managed to oust a 100-year-old competitor to become the market leader in the luggage space. The graph below from research by Rakuten shows that Samsonite has the biggest market share (US) when it comes to units sold, at about 8%. Away is close at 5%. Samsonite is second at 11%.

Shipping Costs 130

Shipping Costs Travel Books Marketing 130

Kissmetrics

SEPTEMBER 29, 2020

Social media marketing is essential for any business. Plus, social media is a highly effective marketing channel. So, here’s a breakdown of the best social media marketing agencies and companies that can help you smash your goals: The 8 Top Social Media Companies in the World. #1 There are now 3.8 star rating.

Social Media 331

Social Media Marketing B2B eCommerce 331

Kissmetrics

JUNE 23, 2020

But how do you market it? Sure you can use tools like Ubersuggest to help you out, but what do you do if you need step-by-step instructions from the very beginning… especially if you have little-to-no marketing experience? Over the next 4 weeks, I am going to teach you how to market an e-commerce website.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Smile.io

JANUARY 27, 2022

Rewards Case Study: Nike+ A few years ago, I found myself in an interview for a marketing intern position.After the standard opening pleasantries, they asked me a question I thought wasvery interesting: tell us about an organization that you believe does a greatjob when it comes to marketing.

Sporting Goods 83

Sporting Goods Customer Loyalty Customer Events 83

Store Growers

JULY 9, 2019

Being at the crossroads of big audience actual consumers and industry contacts, she had a good feeling of the opportunities in that market. But that’s because their market share was a lot stronger and they have a 10x AOV. The view counts on the videos on their YouTube channel are pretty low, with a few exceptions.

Shipping Costs 147

Shipping Costs Travel Other Shipping 147

Retail TouchPoints

JUNE 7, 2023

In the wake of OpenAI’s explosion in popularity, every other ecommerce and marketing technology company appears to be hitting the market claiming to have an artificial intelligence solution. One of the next frontiers in ecommerce companies’ use of AI and ML is marketing attribution. What results were achieved?

eCommerce 248

eCommerce Technology Supplies Blog 248

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At They were actually aggregate helpful, right?

Games 186

Games Marketing Events Merchant Services 186

Kissmetrics

OCTOBER 6, 2020

The trouble is digital marketing trends change all the time. Furthermore, you can give digital marketing your best attempt but who’s to say that your competitors won’t one-up you? Because people are always coming up with new, more effective marketing tactics. 5 Ways a Digital Marketing Consultant Can Help Grow Your Business.

Marketing 197

Marketing Social Media Channel eCommerce 197

Kissmetrics

DECEMBER 23, 2020

What impact does it have on digital marketing? How it Is Now: The Effects of NLP on Digital Marketing. Marketing has always been about context; getting into the heads of our audience to understand what they are (and aren’t) telling us. That makes it hugely applicable to marketing. What do you need to know about it?

Marketing 363

Marketing eCommerce Social Media Technology 363

Kissmetrics

JANUARY 2, 2021

You could get a marketing automation tool and try to figure it out yourself. Or you could get a marketing automation company to do everything. Look, marketing automation gets crazy complicated. Your entire marketing program depends on getting marketing automation right. The 5 Best Marketing Automation Companies.

Marketing 363

Marketing Operations Definition Recommendation 363

Kissmetrics

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Neil Patel’s foray into digital marketing began with his blog.

Marketing 275

Marketing SEO eCommerce Social Media 275

Kissmetrics

JUNE 3, 2021

This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands.

Marketing 270

Marketing Games Download Social Media 270

Kissmetrics

SEPTEMBER 25, 2020

Hiring a social media marketing consultant could be a game-changer for your business. If you’re considering working with a social media consultant, here’s everything you need to know: 4 Ways a Social Media Marketing Consultant Can Help Grow Your Business. Consider a social media marketing consultant your business’s Yoda.

Social Media 298

Social Media Marketing Document B2B 298

BigCommerce

AUGUST 17, 2017

The answer lies in influencer marketing. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective. According to a study by Tomoson , influencer marketing yields a $6.50 According to a study by Tomoson , influencer marketing yields a $6.50 2: Are They Engaging?

Marketing 419

Marketing Social Media Blog Clothing 419

UpSellIt

JANUARY 13, 2022

2022 is here, and affiliate marketing is more popular than ever. As companies launch new initiatives, it’s crucial to examine emerging affiliate marketing trends in the new year to ensure success for your brand. According to Statista , affiliate marketing spend in the US is projected to reach $8.2 billion compared to 2017.

Marketing 134

Marketing Social Media Recommendation Channel 134

Dynamic Action

SEPTEMBER 6, 2017

Retail data analytics case study: One of the oldest apparel clothiers in the US, this specialty retailer has over 300 stores, worldwide distribution, and a strong online presence. The company has ambitious growth plans that focus on their digital channels as well as expanding into new markets.

Specialty Retailers 48

Specialty Retailers Retail Apparel Download 48

Optimizely

AUGUST 15, 2018

Because Aaron is constantly interviewing Shopify Plus brand leaders for case studies, he has had a front seat to watch upstart brands grow from nothing to millions in sales in just a few years. In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

Kissmetrics

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. .

Marketing 361

Marketing Social Media SEO Workshop 361

Retail TouchPoints

AUGUST 25, 2023

This allowed brands to have a one-on-one relationship with consumers while also providing them with data and insights to better understand marketing impact in ways that had never before been possible. We’ll explore this new approach in depth, what it means for brands and consumers, and how it will affect marketers and those working with them.

Retail 244

Retail Social Media Consumer Channel 244

Kissmetrics

NOVEMBER 5, 2020

If you visit the websites of Salesforce, Marketo, HubSpot other top marketing automation tools, what would you see? Choosing the right marketing automation agency partner will save you a ton of time and get you a lot more leads. So how do you know if a marketing automation agency is a good idea? I wish it was that simple.

Marketing 266

Marketing Recommendation Social Media Events 266

Kissmetrics

APRIL 1, 2021

That’s exactly why you must leverage niche marketing. What Is Niche Marketing? Niche marketing refers to any marketing tactic aiming to attract and convert a specific market segment with unique preferences and demands. To truly understand what niche marketing is, we must first understand what a niche market is.

Marketing 209

Marketing Social Media White Paper Webinar 209

Retail TouchPoints

OCTOBER 25, 2022

Media giants aren’t the only ones managing the fallout from Apple’s move — small- to medium-sized businesses are also searching for ways to adjust to today’s volatile digital marketing landscape. Before and After: The Impact of Ad-Tracking Changes. In the past, platforms like Facebook could automatically opt users into data tracking.

Channel 267

Channel Accessories eCommerce Consumer 267

Kissmetrics

OCTOBER 13, 2021

Position your brand as the go-to industry expert: Use content marketing to answer your prospect’s most pressing questions and lead them down your marketing funnel. Share case studies and testimonials: Social proof is a driving factor for online purchases. Develop a Strong Email Marketing Strategy.

B2B 290

B2B Social Media Shipping Costs Marketing 290

Omnisend

DECEMBER 12, 2023

It’s event marketing. Event marketing can help you build solid customer relationships and brand awareness through genuine, laid-back conversations. We created this guide to help you execute the best event marketing strategy for your own business and offer examples along the way to inspire you. What is event marketing?

Events 88

Events Seminar Marketing Workshop 88

Profitero

OCTOBER 15, 2018

This activity resulted in a permanent price discount across the market. At the end of each quarter, the manufacturer would commonly offload closeout products on distributors, who would sell them at a discount through brick-and-mortar retail channels. This race-to-the-bottom pricing dynamic was further fueled by wholesale distributors.

Channel 60

Channel eCommerce Information Retail 60

Kissmetrics

SEPTEMBER 17, 2021

Over the last three of four months, I have been using a few of the features in MobileMonkey (you can do it with a free account) to automate my Instagram marketing and the results have been great. Automated Direct Messaging (ADM) can be used for various purposes such as customer service, account management, and marketing campaigns.

Social Media 359

Social Media Marketing Customer Loyalty Other 359

Shopping Signals

AUGUST 30, 2016

IE – What strategies did you employ, what marketing tactics, etc?] I didn’t do any marketing or know much about marketing. Share on all your social media channels at least once a day. It’s inspiring to see an ecommerce case study like this. I’d love to hear your thoughts on this case study.

eCommerce 81

eCommerce Shipping Costs Social Media Shipping 81

Kissmetrics

APRIL 7, 2021

Thought leadership marketing is a powerful thing. What Is Thought Leadership Marketing? Thought leadership marketing is the practice of increasing your brand’s visibility by establishing yourself as an expert source of information. Why Should You Use Thought Leadership Marketing in Your Paid Ads?

Marketing 255

Marketing Books Social Media Live Chat 255

Retail TouchPoints

JUNE 20, 2022

Just like any marketing decision, you should understand what you are doing before you take a leap. After you know what Metaverses are receiving the most traffic, identify the competitors that have created integrations and marketing activations. But before you buy real estate in the metaverse, here is what you need to know.

Retail 302

Retail Automotive Fashion B2B 302

Kissmetrics

JUNE 27, 2017

Email marketing. Social…media, proof, marketing. In fact, it continues to run circles around all other marketing tactics. Email marketing alone drives as much revenue as all other digital channels combined according to a survey of US marketing execs. It absolutely must be part of your marketing plan.

Social Media 269

Social Media eCommerce Article Marketing 269

Email Audience

OCTOBER 31, 2019

To excel in digital marketing today, you need to use multiple channels at the same time. You can’t only use social media marketing or only use SEO. If you want to succeed in promoting your brand, products and service, you need to use all the channels readily available, so why is personal email often left out?

Channel 63

Channel Social Media Marketing White Paper 63

ROI Revolution

NOVEMBER 17, 2022

You have the right amount of touchpoints across different channels, your messaging is perfectly suited to the customer, and the audiences you’re reaching are keenly targeted – all thanks to you leveraging the programmatic path to purchase. Read the case study. That’s right! Sound like a dream?

White Paper 78

White Paper Omnichannel Webinar Apparel 78

Kissmetrics

MARCH 12, 2018

Content marketing took off and continues to flourish for one very simple reason: it’s what the people want. Craig Davis , the former Chief Creative Officer at marketing communications firm J. ” That’s content marketing in a nutshell. Let’s talk about content. How’s it doing in 2018? Is it still the king? Exceedingly well.

Marketing 205

Marketing Social Media B2C B2B 205

Groove

JULY 9, 2020

Inbound marketing has certainly become the de facto strategy adopted by most marketers. Leverage email marketing. Display your brand personality in each piece of content you share - whether that be within blogs, case studies, webinars, interviews, social media posts, comments or any other form of content your business shares.

Social Media 352

Social Media eCommerce Webinar SEO 352