GetElastic

SEPTEMBER 1, 2021

According to the 2021 B2B Ecommerce Market Report, sales on B2B ecommerce sites grew by 10% in 2021 to $1.39 Recent shifts in B2B buying behavior has forced businesses to evolve and invest in long-term digital commerce strategies. Mobile commerce is on the rise. reviews, case studies, etc).

B2B 147

B2B eCommerce B2C Payment Services 147

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Groove

JUNE 9, 2021

Many eCommerce marketers struggle with this concept. With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. 90% of all marketers have said that social media has increased exposure. The right content. The right audience.

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

Algopix

AUGUST 30, 2023

The Power of Podcasts in eCommerce Imagine having a mentor who’s available 24/7 to provide guidance, share experiences, and offer advice tailored to your eCommerce journey. eCommerce podcasts serve as exactly that. Nurturing a Continuous Learning Mindset In the world of eCommerce, stagnation is a recipe for decline.

eCommerce 108

eCommerce Shopify Information Technology 108

BigCommerce

AUGUST 17, 2017

So how can your brand reach consumers, and convert them? The answer lies in influencer marketing. Consumers tend to place the most trust in recommendations from people they know. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective. 2: Product or Service Reviews.

Marketing 419

Marketing Social Media Blog Clothing 419

Smile.io

SEPTEMBER 10, 2020

In this blog, we’re sharing 9 strategies to attract, engage and delight consumers at each stage of the buyer’s journey. Need recognition occurs during this stage, but the consumer is not yet committed to researching solutions for the problem. To discover the best solution, consumers will research and compare many different brands.

Consumer 46

Consumer Social Media SEO Webinar 46

BigCommerce

AUGUST 1, 2018

Building your email list might not sound like a huge deal when you’re in the ecommerce space , but it can have a huge impact on your sales. According to a Marketo study , 96% of consumers who land on a website aren’t yet ready to buy. Most consumers don’t want to be “first.” Case studies work, as well.

Presentation 410

Presentation Books Marketing Improvements 410

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

PPC 109

PPC eCommerce Marketing SEO 109

FastSpring

DECEMBER 18, 2020

As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. Of course, there are other reasons why B2B ecommerce is rising in popularity like: ?? There are lots of ways you can get your message across.

B2B 148

B2B eCommerce Payment Services SEO 148

Prisync

NOVEMBER 14, 2017

As hard core pricing data geeks, we obviously spiced up this exclusive analysis with Prisync ‘s data from the market and detected the major e-commerce sites that participated in Singles Day 2017, and eventually came up with this report showing us what exactly happened in European E-Commerce Market on Singles Day 2017.

eCommerce 66

eCommerce eCommerce Marketing Consumer Electronics Electronics 66

Omnisend

FEBRUARY 16, 2021

Gamified content is exactly what Gen Z is used to–easily-consumable, visual, and highly-addictive. 60% of consumers said they would be more likely to buy from a brand if they enjoyed playing a game with it. Try marketing gamification at Omnisend today! Other Examples of Gamification Marketing Campaigns.

Marketing 179

Marketing Gifts eCommerce Games 179

UpSellIt

JULY 13, 2023

Keep up to date on industry developments, emerging technology, and changing consumer behaviors. UpSellit optimizes your ecommerce marketing efforts so your shoppers can easily transition from one channel to the next. Continuously adapt and innovate The retail landscape and customer expectations are rapidly changing.

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

Optimizely

JULY 31, 2018

Grab your phone, open your podcasting app of choice, and prepare to fill your ears with all the ecommerce marketing news and advice you could ever need. Maybe we should chalk it up to the British accents, but “You and Yours” has quickly become one of our go-to sources for consumer-related news. Nerd Marketing Ecommerce Podcast.

eCommerce 223

eCommerce Shopify SEO Customer Retention 223

Jumpshot

APRIL 5, 2018

This may help explain why they’ve taken more market share at large than Purina has. Chewy.com is a valuable case study for digital marketers looking for proven ways to compete in an Amazon-dominated marketplace. And it comes down to marketing basics. Lessons Learned. Have a good product. Have a good experience.

eCommerce 60

eCommerce Shipping Costs Retail Subscription 60

BigCommerce

FEBRUARY 1, 2018

Some annotations may include quick and easy, must be done by me, not good at it, time consuming, and similar. On the other hand, if they are not good writers, or are fully consumed with other revenue generating activities, it might be better to go with the next step. Also think about the random tasks that consume too much of your time.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

ESW

AUGUST 5, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. . Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history? When You Have Big Goals to Achieve.

eCommerce 96

eCommerce Marketing eCommerce Marketing Social Media 96

BigCommerce

APRIL 6, 2017

92% of consumers read online reviews and testimonials when considering a purchase. 88% of consumers trust online reviews as much as personal recommendations. When a consumer interacts with your review, three things happen. And, of course, take your own personal use case. Case Studies. Read more. .

Customer 418

Customer BigCommerce Beauty and Health SEO 418

ROI Revolution

JUNE 7, 2018

Their goal from the beginning was to produce their own brand of high quality glasses, sold directly to consumers online, exclusively through their website. To provide that value, marketers need to realize that everything they do needs to start with a personal connection and a story. You need to engage your consumer on a human level.

Mobile 100

Mobile Shipping Costs Multi-channel Presentation 100

BigCommerce

JULY 11, 2017

We’re currently in the process of getting as many of those case studies as possible onto the website. As a business-to-customer brand, you’re speaking directly to the consumer, to people who may or may not have expert knowledge of your product. Will our competitors be able to figure out how we did what we did and for who?

SEO 416

SEO B2B Shipping Costs B2C 416

Inflow Insights

JANUARY 30, 2018

If you want to know more about how to use negative keywords in PLA campaigns, check out our case study for another online clothing company, Skreened. As expected, we increased the click-through rate by showing products the consumers would likely be the most interested in. This had two positive results.

eCommerce 144

eCommerce Clothing Article Online Retail 144

Retail TouchPoints

MARCH 30, 2023

The virtues of composable commerce and the emerging possibilities of generative AI were key themes of this year’s Connected Consumer Series , Resilient Retail: How Efficient, Effective and Engaging CX is Fueling Growth. You own it and are in charge of the stack [rather than being] locked into a vendor’s roadmap.”

POS 298

POS Omnichannel Webinar Point of Sale 298

Groove

JULY 28, 2020

and consumers are beginning to expect this from brands. Fulfill your audience's expectations by creating a solid eCommerce marketing strategy to increase engagement, nurture users through the buyer's journey and drive more conversions. Benefits of Content Marketing. Increase Website Traffic. Establish Trust.

Social Media 361

Social Media Marketing Webinar White Paper 361

Jumpshot

SEPTEMBER 13, 2016

With recent increases in auto insurance rates, we decided to look into the auto insurance market to see who leads the U.S. for consumer quotes. We analyzed the path-to-quote funnels of the five leading domestic insurance providers to assess each provider’s performance and relative market share. Auto insurance market shares.

Marketing 74

Marketing Mobile Consumer Improvements 74

Jumpshot

NOVEMBER 9, 2016

Amazon is without a doubt the one-stop-shop for consumers’ online shopping needs. With the e-commerce giant now pushing into the fashion industry, we wanted a clearer picture of the apparel market. Ralph Lauren product purchases on 3rd-party marketplaces.

Apparel 68

Apparel eCommerce Marketing Fashion 68

BigCommerce

DECEMBER 8, 2017

Having your content go viral will quickly increase brand awareness and drive a large quantity of visitors to your ecommerce store. This consumer survey produced by Beer Cartel earned the brand an increase in online revenue of $65,000, a 34% gain on the previous year. Getting traffic. Describe their impact on your life.

eCommerce 340

eCommerce Social Media Reference Article 340

Groove

DECEMBER 2, 2019

Digital eCommerce advertising offer brands a significant opportunity to reach their consumers. Whether through platforms like Snapchat, Google Ads or Facebook, this approach has become a proven part of the eCommerce inbound marketing playbook. Why Should You Use Facebook eCommerce Ads? Case Study.

eCommerce 335

eCommerce Social Media Other Information 335

Jumpshot

AUGUST 9, 2016

We at Jumpshot don’t tend to take things at face value, so we turned to our 100-million consumer panel to analyze actual traffic and online shopping on Jet.com. May’s figures are nearly 2.5 times that of those the company reported in October 2015, which came in at $33 million , meaning Jet.com experienced massive growth in just seven months.

eCommerce 79

eCommerce Marketing Shopping Carts Information 79

Jumpshot

JANUARY 17, 2017

A decade ago, Lululemon’s supreme popularity created a new market for yoga apparel. To understand which brand is dominating the online market and whether Lululemon is losing steam, we analyzed the market share of the leading athletic wear brands, based on online purchases.

Marketing 111

Marketing Apparel Information eCommerce Marketing 111

eCommerceFuel

NOVEMBER 16, 2020

One way or another, everyone reaches the point in their growth when marketing starts to play a huge role in business success. How about stepping back and taking stock of your current marketing methods? Ecommerce marketing can get tricky. What Do Good Marketing Techniques Entail? What Are the 3 Marketing Strategies?

eCommerce Marketing 51

eCommerce Marketing Marketing eCommerce Social Media 51

Kissmetrics

JULY 7, 2021

Although the specifics vary by the product or vendor, a digital experience platform is a single digital hub that allows a brand to use data and AI to create and deploy custom content experiences for consumers and integrate them for consumption across an array of digital and other ecosystems. It also explores security issues and case studies.

eCommerce 271

eCommerce Webinar eCommerce Marketing Books 271

Inflow Insights

DECEMBER 3, 2019

The personalization exchange is meant to help solve the “cold start” problem faced by consumer retailers who don’t have existing customer data for the software to model off of. Certona: Use Cases & Unique Features. One of the main advantages of Monetate that many consumers highlight is its ease-of-use.

eCommerce 144

eCommerce Recommendation Management Customer Experience 144

ROI Revolution

MARCH 14, 2022

Direct to Consumer. Direct to consumer (D2C) became a bigger focus for many brands during the pandemic as customers reduced their in-store shopping. billion in 2019, US D2C ecommerce sales are projected to reach $151.2 Read the case study here to learn more. billion monthly active users compared to Instagram at 1.5

Marketing 78

Marketing eCommerce Social Media Shipping Costs 78

BigCommerce

FEBRUARY 23, 2018

Examples of ecommerce customer loyalty programs (with case studies). 86% of consumers say personalization plays an important role in their buying decisions , and 87% of shoppers said that when online stores personalize, they are driven to buy more. Above all, ensure that it is consumer-centric in its execution.

Customer Loyalty 378

Customer Loyalty eCommerce Improvements Shipping Costs 378

Ecommerce Platforms

FEBRUARY 27, 2023

Explain that topic as fully as you can, add some illustrations or a case study, and you have an eBook. Creating and moderating a community like that for your niche is a great way to build consumer trust and drive sales. TikTok TikTok was seen as an app for teens just a few years ago, but it’s becoming a marketing powerhouse.

eCommerce 118

eCommerce Marketing Webinar Social Media 118

BigCommerce

OCTOBER 26, 2017

The rate at which technology is enabling growth is creating new, innovative ways of connecting with consumers almost every day. But, while technology changes the channels and touchpoints that merchants and consumers connect in, the underlying foundations remain the same. The Australian ecommerce market, for example, is worth $15.5

Shipping Costs 272

Shipping Costs Merchant Services Payment Services Shipping 272

BigCommerce

AUGUST 8, 2017

content marketing). influencer marketing). And some channels are consistent but time consuming to dial in (ex. For modern ecommerce sites, the ability to immediately and consistently bring in new customers is a HUGE deal. Twitter excels at direct connection between brands and consumers.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

Inflow Insights

FEBRUARY 27, 2019

The average customer may click on your ad, read a few of your tweets, check out some product reviews and then Google their way to a blog post ( Note: We’ve shared multiple case studies on eCommerce blogging and content such as buying guides helping with sales ) – all before they ever make a purchase.

Multi-channel 128

Multi-channel eCommerce Marketing Channel 128