Rewards Case Study: PetSmart Treats Rewards (+How to Recreate ther Program)
Smile.io
APRIL 15, 2024
Poor use of social proof and user-generated content like social media posts and reviews. A recommendation from a peer is always more trustworthy, making referrals a great acquisition tool that converts. PetSmart did this through social media posts, email communications, and on-site messaging.
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