Remove Channel Remove Consumer Remove Consumer Goods Remove Customer Experience
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Consumer Goods and Retail CIOs Lead Online Shopping Initiatives

Retail TouchPoints

The majority of consumer goods and retail (CGR) companies have accelerated their digital journeys over the last two years to better serve the growing number of online shoppers. Spotlighting the Customer Experience (CX). Connecting Employee and Customer Experiences. And it doesn’t stop there.

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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. Data will fuel the shift to digital, according to expert contributors to the recent Retail TouchPoints (RTP) webinar, Analyzing The Shift To Digital From 7,000 Marketers And 1B Consumers Worldwide.

Webinar 245
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China Offers ‘Strong Financial Support’ to Help Boost Recycling of Household Appliances

Retail TouchPoints

Seeking to increase consumer recycling of used household appliances, the Chinese government has pledged to update regulations and provide “strong financial support for large-scale equipment renewals and trade-ins of consumer goods,” according to a statement by the English-language channel of the country’s State Council.

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Webinar: Salesforce Survey Takes The Pulse Of Marketers And Global Consumers

Retail TouchPoints

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

Webinar 203
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How Are Retailers Driving Shopper Retention and Loyalty?

Retail TouchPoints

Nearly two-thirds of consumers ( 65% ) say they “love” fewer than three brands, according to a U.S.-based With customer behaviors and expectations changing so rapidly, it’s difficult to pinpoint what truly drives this lack of brand love and loyalty. based survey conducted by Dynata.

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Connecting CX and Marketing: How to Create Customer-Centric Experiences That Deliver Business Results

Retail TouchPoints

In every organization, marketing plays an important role in defining, socializing and managing the customer experience (CX). However, the relationship between the customer experience and the marketing teams is often disconnected. Unity Point #4: Leverage Joint Channels.

Marketing 294
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Clicking With Consumers: Gaining the D2C Advantage

ChannelAdvisor

Retail relationships came under pressure, shopping habits across geographies and generations changed — and many brands were thrust into the world of direct-to-consumer (D2C) sales. As shopping activity continues to evolve, online marketplaces are also becoming a first stop for many consumers searching for a particular product or brand.