Retail TouchPoints

JULY 15, 2024

Over the course of its 80-year history, Fender has acquired “legendary” status. Achieving this level of personalization and marketing effectiveness is difficult given the range of Fender’s channels and customer touch points. The guitar maker has become a household name and built a loyal, passionate fan base along the way.

Customer 278

Customer Marketing Hobbies Channel 278

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. Data will fuel the shift to digital, according to expert contributors to the recent Retail TouchPoints (RTP) webinar, Analyzing The Shift To Digital From 7,000 Marketers And 1B Consumers Worldwide.

Webinar 289

Webinar Consumer Payments Marketing 289

BigCommerce

SEPTEMBER 14, 2018

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Today we’ll explore five essential elements your brand needs to know for going direct to consumer.

Consumer 305

Consumer Shipping Costs Merchant Services Games 305

Retail TouchPoints

DECEMBER 13, 2021

Carrie Tharp, VP, Retail & Consumer, Google Cloud. These retailers are using the Cloud to unlock digital potential across their business — both online and in stores — and Carrie Tharp, Google Cloud’s VP of Retail and Consumer, is helping them do it. Now more than ever, “omni” is the focus.

Channel 182

Channel Omnichannel Retail Merchant Services 182

Retail TouchPoints

AUGUST 15, 2024

One of the things we learned from a recent customer segmentation study is that we have a very active consumer who is seeking solutions that are pleasing for the entire family,” explained Annie Streit, Chief Commercial Officer of Daily Harvest, in an interview with Retail TouchPoints. Retail trial is very low risk.

Retail 263

Retail Consumer Omnichannel Channel 263

Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

Social Media 299

Social Media Multi-channel Consumer Comparison Shopping 299

RTP blog

MARCH 29, 2019

This abbreviation refers to brands that don’t operate on the traditional value chain model of design-produce-market/distribute through channel. Over the course of time, we’ve seen multiple news items on the Internet use the terms DTC and DNVB synonymously, and that got us wondering. First off, the basics.

Consumer 150

Consumer eCommerce Supplies Reference 150

365 Retail

JUNE 19, 2023

Akeneo , the Product Experience company, today released its 2023 B2C Survey: Product Experience Satisfaction Around the World , an annual mission to understand how consumers make decisions when buying products, how product experiences impact those decisions and what product information is important to them.

Consumer 71

Consumer B2C Merchant Services Omnichannel 71

RTP blog

JULY 17, 2017

By Peter Zaballos, SPS Commerce The Digital Consumer Age Of Retail The retail industry has entered a new era – the Digital Consumer Age of Retail. Consumers’ proficient use of digital channels has revolutionized the retail industry and technology has changed the way people shop today.

Omnichannel 150

Omnichannel Consumer Multi-channel Retail 150

Retail TouchPoints

MAY 14, 2024

Today’s consumers, especially Gen Z ( 73% ) and millennials ( 62% ), prefer to buy from a brand that offers interactive experiences that go beyond the standard ecommerce grid. Qurate Retail’s New App and FAST Channel Qurate Retail’s Sune shopping app. But Qurate isn’t giving up on TV.

Social Media 330

Social Media eCommerce Channel Events 330

Groove

MARCH 7, 2024

Klaviyo Email Marketing: Powerful Automation and Workflow Features Email marketing automation continues to advance, and crafting an effective email campaign can be time-consuming. To get the most out of Klaviyo, business owners and marketers benefit from taking the courses on Klaviyo Academy.

Marketing 370

Marketing eCommerce Platforms Shopify Shopping Carts 370

Sailthru

JANUARY 19, 2023

It has never been more difficult, nor more important to stay one step ahead of evolving consumer habits. There’s little doubt that marketers have another challenging year ahead as they try to grow revenue and build lasting relationships with their customers set against constricted consumer spending.

Consumer 78

Consumer Marketing Customer Loyalty Channel 78

BigCommerce

JULY 25, 2018

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Expanding our direct-to-consumer channel has successfully served our customers in new ways, but it has been a challenge and a learning process every step of the way.

Consumer 174

Consumer eCommerce Multi-channel B2C 174

365 Retail

FEBRUARY 14, 2024

At ThruDark, we’ve committed to charting our own course to success — and integral to that mission is the relationship we have with our customers. We’ve earned consumers’ attention, built their trust, and maintained their loyalty every step of the way on our journey to becoming a leading outerwear brand. What is consumer trust?

Consumer 71

Consumer Clothing Social Media eCommerce 71

Optimizely

APRIL 5, 2018

Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer? What does it mean to shift to direct-to-consumer? Direct-to-consumer means exactly what it sounds like: using ecommerce platforms to sell products directly to buyers.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Liveintent

JUNE 22, 2022

The marketing channel or channels that help you achieve these objectives quickly and easily are likely to become your favorites, possibly leading you to focus the majority (if not all) of your marketing efforts on them. Instead of putting all your eggs in one basket, consider marketing channel diversification.

Channel 62

Channel Marketing B2C Blog 62

Retail TouchPoints

JULY 16, 2024

Then, of course, there’s time constraints: retail operates on very tight schedules and under immense pressure. Shifts in store traffic and consumer demand also can make priorities, schedules and expectations change very quickly. Employee Motivation and Gamification Tools Most retail frontline workers are not habitual learners.

Retail 260

Retail Operations Document Management 260

Retail TouchPoints

FEBRUARY 6, 2024

Of course, to any ecommerce veteran the inevitable deflation was visible from a mile away. The problem is, consumers don’t seem to want them. The problem is, consumers don’t seem to want them. And this problem will only become more intractable if consumers can’t shake their skepticism about AI.

Recommendation 298

Recommendation Customer Hobbies Consumer 298

Kissmetrics

JANUARY 5, 2022

As digital and technological advances evolve consumer behavior, the opportunities continue to grow. What Courses Are Taught in Marketing School? However, you can expect the same common courses in nearly all marketing schools. Diving into some of the tactics and history of campaigns, this is a common course for marketing degrees.

Marketing 249

Marketing Social Media Channel Management 249

Retail TouchPoints

MARCH 6, 2024

Image courtesy Ryder According to Ryder’s 2023 ecommerce consumer study of 1,077 U.S. Given the growing importance consumers – especially younger shoppers – place on brands’ sustainability efforts, this is a boon for brand sentiment and affinity. Of course, no good deed goes unpunished.

Customer Experience 289

Customer Experience Shipping Costs eCommerce Improvements 289

Retail TouchPoints

JANUARY 6, 2023

For retailers and brands, the introduction of the metaverse means yet another sales and communication channel with the consumers. Traditionally retailers and brands relied on brick-and-mortar stores as the primary channel where consumers could receive unconventional storytelling and experiences. Approaching iCommerce.

Games 317

Games Cryptocurrencies Clothing Channel 317

ChannelAdvisor

NOVEMBER 8, 2023

What do consumers want? Our 2023 Online Consumer Behavior Global Report covers the trends shaping global e-commerce today with survey findings (in partnership with Dynata) from over 6,000 consumers worldwide. Consumer electronics buyers are the most savvy shoppers, as an astounding 91% visit two or more sites before purchase.

Consumer 52

Consumer eCommerce Consumer Electronics Multichannel 52

Retail TouchPoints

APRIL 28, 2023

Creative Director Zihaad Wells attributes the brand’s heightened relevance among Gen Zers to its strong heritage and distinct design elements: the arch logo, buddha design and, of course, its signature rope stitch. Wells knows True Religion needs to be intentional about the channels it uses to connect with consumers.

Social Media 278

Social Media Mobile Fashion Consumer 278

Retail TouchPoints

JANUARY 4, 2022

2021 was a critical year for the direct-to-consumer (DTC) space. With consumers’ rapid shift to ecommerce channels, DTC players had to navigate surges in demand and effectively compete against a broader landscape that included their startup peers but also omnichannel behemoths.

Omnichannel 336

Omnichannel Consumer Channel Toys 336

Retail TouchPoints

SEPTEMBER 18, 2023

What became clear throughout the course of the two-day conference was that Amazon now has its sights set on expanding its role even further into nearly every part of sellers’ lives — certainly well beyond simply creating the platform where they sell their products.

Payment Services 321

Payment Services eCommerce Shipping Costs Multi-channel 321

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. Omnichannel now means not just offering services across channels, but also providing seamless communication that connects all touch points. “As

Consumer 187

Consumer Payment Services Fulfillment Multi-channel 187

GetElastic

JUNE 26, 2020

Channel conflict is largely centered on product price. The power to disintermediate is the central underlying factor that defines channel conflict, and must be managed by manufacturers and distributors alike to avoid alienating traditional reseller channels. What are the pricing trends in each resale channel?

Shipping Costs 88

Shipping Costs Channel B2B Management 88

Retail TouchPoints

MARCH 29, 2022

In 2002, True Religion launched as a premium-denim brand and over the course of its history the label has expanded to include sportswear and accessories. True Religion is at a very exciting moment in its almost 20-year history as ecommerce becomes an even more important channel for the consumer,” said McCabe in a statement.

eCommerce 264

eCommerce Accessories Channel Consumer 264

Retail TouchPoints

DECEMBER 13, 2023

After years of lockdowns and digital-driven behaviors, consumers’ actions have shown how crucial the store experience is to how they shop and interact with brands. That’s only going to further accelerate the expectations of consumers and technology adoption within retail environments.

Sporting Goods 323

Sporting Goods Technology Omnichannel Operations 323

Groove

DECEMBER 14, 2020

As retailers face the start of a holiday shopping season like no other, there is one dramatic change in consumer behavior that they overlook at their peril. consumers said they had falsely told their credit card companies that a charge for an online purchase on their account was fraudulent when they knew it was not. Survey Insights.

eCommerce 338

eCommerce Merchant Services Fulfillment Consumer 338

RTP blog

SEPTEMBER 18, 2017

Of course, checkout is simple because the retailer set up tools that enable one-touch checkout, so that checkout is as easy as tapping a button — without requiring a customer to enter in all their payment, shipping and billing information. American consumers spend an average of five hours a day on their mobile devices.

Merchant Services 300

Merchant Services Multi-channel PayPal Mobile 300

Retail TouchPoints

JULY 8, 2022

Third-party marketplaces have taken over the online ecosystem — consumers are drawn to the vast product selection, price transparency and convenient delivery options leading marketplaces to become the primary vehicle for many online shoppers. Over the course of the last? A whopping 92% of U.S. years we have become an almost?

Department Stores 278

Department Stores eCommerce Consumer Customer 278

Steve Dennis

MARCH 29, 2017

“Omni-channel” has been one of retail’s favorite buzzwords for years now. At last week’s excellent ShopTalk conference, several speakers challenged the relevance of omni-channel. Yet five years or so into this journey, it’s increasingly obvious that omni-channel isn’t all it’s cracked up to be.

Channel 60

Channel eCommerce Multichannel Customer 60

Kissmetrics

AUGUST 16, 2021

If you aren’t familiar with those channels, they are stock channels. The commercials were shown randomly on those 3 channels and had close to an even rotation over the course of the 4 weeks. Another thing I am going to try is adjusting the hours the ad is run and maybe even the channels. We ran 3 commercials.

Channel 362

Channel Social Media Marketing SEO 362

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. That way when new consumers walk into stores, they’re asking specifically for our brand.

Marketing 290

Marketing Customer Loyalty Omnichannel eCommerce 290

Optimizely

MAY 1, 2018

Is your B2C brand shifting to direct to consumer? As the so-called retail apocalypse continues, many brands in consumer product goods have realized that traditional retail is not necessarily the most reliable business model. In this exclusive interview, John shares: The biggest challenges of moving from wholesale to direct-to-consumer.

Consumer 150

Consumer Marketing B2C eCommerce 150

Retail TouchPoints

NOVEMBER 27, 2023

During the holiday season, the brand remains true to this core strategy, but the team also listens and engages with consumers to get valuable insights that lead to timely content around holiday gifting moments — moments that are incredibly lucrative for the brand. “I We have a very playful, fun and colorful brand.

Social Media 296

Social Media Gifts Omnichannel Consumer 296