365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Customer data should always be two things: reliable and repeatable.

Customer Data 63

Customer Data Customer Multi-channel Events 63

Retail TouchPoints

JULY 28, 2020

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

Webinar 238

Webinar Consumer Marketing Consumer Goods 238

Retail TouchPoints

MARCH 8, 2021

As technology and digital continues to infiltrate consumers’ lives, the need for human interaction and emotional connection is more important than ever. If you’re not careful, technology can disrupt the customer journey in a negative way. RTP: How has the pandemic impacted consumer behavior and the need for human connection the most?

Customer Data 264

Customer Data Customer White Paper Technology 264

Retail TouchPoints

DECEMBER 13, 2021

Carrie Tharp, VP, Retail & Consumer, Google Cloud. These retailers are using the Cloud to unlock digital potential across their business — both online and in stores — and Carrie Tharp, Google Cloud’s VP of Retail and Consumer, is helping them do it. We have customers like IKEA and Sephora using that.

Channel 182

Channel Omnichannel Retail Merchant Services 182

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

Multichannel 98

Multichannel Channel Shipping Costs Drop Ship 98

BigCommerce

SEPTEMBER 14, 2018

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Today we’ll explore five essential elements your brand needs to know for going direct to consumer.

Consumer 305

Consumer Shipping Costs Merchant Services Games 305

Kissmetrics

JUNE 14, 2017

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. You want every interaction to embody brand consistency and offer customer satisfaction.

Channel 226

Channel Customer Jewelry Customer Data 226

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment.

Webinar 282

Webinar Consumer Payments Marketing 282

Retail TouchPoints

JULY 24, 2023

Some people check their email accounts hourly while others always have thousands of unread emails in their inbox. Some people have their app notification sounds on, while others may prefer to keep their phone light on apps altogether. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

Small Business Retail 240

Small Business Retail Marketing Retail Social Media 240

Retail TouchPoints

MAY 8, 2024

When consumers click to branded ecommerce sites via paid search and social campaigns, they are forced to navigate a series of experience frustrations, such as the slow page loads that plague 40% of all site visits. RTP: A lot of consumers are venturing to brand sites via paid channels now. RTP: What about owned channels?

Merchant Services 233

Merchant Services eCommerce Channel Mobile 233

Ecommerce Platforms

FEBRUARY 9, 2023

We’re beyond excited about the launch of Shopify POS Go, for both merchants and consumers. We’ll cover: How to sell across channels with Shopify POS Go How to sell in person with Shopify POS Go How multi-brand stores can sell with Shopify POS Go Keep reading to learn all about the selling potential you have with Shopify POS Go.

POS 104

POS Shopify Merchant Services Channel 104

Retail TouchPoints

JANUARY 11, 2021

Without question, the COVID-19 pandemic proved to be quite a disruptor for retailers, as in-store sales dropped and other options, like ecommerce and buy online, pick up in-store (BOPIS) surged. Real-time data is the key for 2021. The question of when — or if — a return to normal is in sight is still being pondered.

Small Business Retail 242

Small Business Retail Retail eCommerce Social Media 242

Optimizely

APRIL 5, 2018

Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer? What does it mean to shift to direct-to-consumer? Direct-to-consumer means exactly what it sounds like: using ecommerce platforms to sell products directly to buyers.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Retail TouchPoints

AUGUST 25, 2023

Every few decades, retail brands discover a new way to connect with consumers. The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. Having a direct line with consumers via D2R provides brands with first-party retail data in a whole new way.

Retail 246

Retail Social Media Consumer Channel 246

retailnext

SEPTEMBER 24, 2019

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. With point of sale data collection, you can: Sort customers by brand preference, spend level, purchase category, etc.

Customer Data 88

Customer Data Improvements Customer Social Media 88

Retail TouchPoints

OCTOBER 27, 2021

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Game Theory Meets Attribution.

Multi-channel 302

Multi-channel Games Retail Social Media 302

ESW

JULY 6, 2023

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. Essentially, The Amazon Effect refers to the ways in which consumer expectations have changed as a result of shopping with the dominant online marketplace.

eCommerce 139

eCommerce Payment Services Customer Shipping Costs 139

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). A retail media network is the actual platform that retailers put in place to do this.

Retail 292

Retail Social Media Multi-channel Channel 292

Retail TouchPoints

OCTOBER 25, 2023

Offering excellent customer service is a business basic at any time of the year, but it’s particularly vital during the holiday season. Unfortunately, the nature of holiday shopping also makes customer service issues more problematic. Even simple requests for feedback get you top-of-mind with that customer.”

Multi-channel 317

Multi-channel Customer Experience Mobile Improvements 317

Pivotree Blog

OCTOBER 17, 2022

Have you mapped your customer journey lately? But the wild ride almost always starts the same: a customer finds your product or brand. . As consumers, we all understand the drive to find products that meet our needs. 5: Make Social Channels a Priority. Marketplaces are also a favorite channel for product search. .

Channel 98

Channel Customer eCommerce SEO 98

Groove

NOVEMBER 17, 2020

How Klaviyo Helps Build Customer Relationships. Klaviyo has over 100 native integrations to help eCommerce businesses take advantage of important customer data, such as email, phone number, first and last order dates and more. Analyzing Customer Insights With Klaviyo. Data Science & Reporting. Integrations.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

Retail TouchPoints

APRIL 1, 2024

Recent estimates forecast that nearly a quarter of global retail sales will come from online channels by 2027, so the ability to serve a multilingual customer base will be essential for businesses seeking global success. This focus on CX isn’t just a passing trend but rather a fundamental shift in consumer behavior.

Retail 312

Retail Customer Experience Customer Retention Technology 312

Optimizely

FEBRUARY 26, 2021

There’s no question that the COVID-19 pandemic has permanently shifted consumers’ shopping patterns and with the right customer-centric strategy in place, brands and marketers can use the opportunity to differentiate themselves by driving 1:1 engagements with shoppers in the channels they prefer. Lean Marketing Team.

eCommerce 195

eCommerce Customer Data Shipping Costs Social Media 195

Retail TouchPoints

JANUARY 11, 2023

Recent data from ActiveCampaign revealed brands that run “shops” on social platforms are attracting more customers, with 59% of all consumers (and 76% of Gen Z) saying they’ve discovered new brands this way. Consumers like to feel connected to the brands they support.

Social Media 277

Social Media Multi-channel Customer Loyalty Shopify 277

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. The pandemic is finally ending, but the new/remade world will require a refined approach to the customer experience.

Consumer 146

Consumer Payment Services Fulfillment Multi-channel 146

Retail TouchPoints

MARCH 9, 2023

Even if you have great product, if you have a terrible experience, there are plenty of other people out there with great products. Forever 21 has done this, merging its online and offline inventory, promotions, pricing and creative so that “everything is available, visible and consistent” no matter what channel a shopper is currently using.

Omnichannel 278

Omnichannel Social Media Mobile Fashion 278

Retail TouchPoints

APRIL 4, 2024

So while developments like in-store ad placements and bringing in non-endemic ad dollars may be the topics generating buzz, the advance that’s most crucial to retail media’s continued growth will be the decidedly less sexy matter of standardization — the same standardization that other digital ad platforms now routinely offer.

Retail 274

Retail X-cart Banking Definition 274

Retail TouchPoints

NOVEMBER 18, 2021

Consumer expectations of retailers have been transformed by their experiences buying from Amazon and other innovative retailers that are able to provide fast, efficient omnichannel experiences. This year promises to be unlike any other we’ve seen before. In tandem, consumer expectations have grown.

Shipping Costs 258

Shipping Costs Retail Omnichannel Supplies 258

RTP blog

MARCH 19, 2018

Well, you don’t need to care, but Charles Darwin would argue you should: “It’s not the strongest of the species that survive, nor the most intelligent, it’s the one that most adapts to change.” Technology is changing the way we live, the way consumers shop and the way retailers need to operate.

Consumer 150

Consumer Retail Multi-channel Toys 150

Retail TouchPoints

NOVEMBER 22, 2022

rise in consumer prices, it doesn’t mean they’re willing to give up a premium customer experience. Although product and pricing remain key to acquiring customers in the retail space, it’s the top-notch, memorable experience a brand delivers that makes them stay. While shoppers might be strapped for cash given a 9.1%

Payment Services 243

Payment Services Live Chat Payments Retail 243

Retail TouchPoints

FEBRUARY 18, 2022

“We’ve talked for many years about how digital channels influence the buying journey whether or not the consumer ends up buying in a digital channel versus a physical one. Other items executives listed as high priorities included loyalty programs ( 51% ) and site performance ( 43% ).

eCommerce 299

eCommerce Shipping Costs Channel Operations 299

365 Retail

MAY 10, 2024

Understand the journey: Today’s customer journey is hardly straightforward. Your customers are interacting with your brand across a wide range of digital and physical channels. For this reason, targeting based on first-party data will outperform third-party segments. Here, first-party data wins hands down.

White Paper 104

White Paper Retail Information Customer Data 104

Retail TouchPoints

SEPTEMBER 14, 2022

TikTok has since refuted those reports , with a company spokesperson telling Retail TouchPoints that “TikTok has not paused or delayed the rollout of TikTok Shop into any other markets in Europe, including Italy, France, Germany or Spain,” but that for the moment “the focus has been and remains on making TikTok Shop a success in the UK.”

Social Media 275

Social Media Consumer Fashion Shopify 275

365 Retail

APRIL 20, 2024

A New Approach to Customer Relationships for Brick-and-Mortar Customer retention is fundamental to profitability, demanding deep, meaningful relationships with consumers. This can be challenging in the case of in-store customers who might not be opted in to email newsletters or other communications.

Technology 58

Technology Retail Customer Retention Customer Data 58

Retail TouchPoints

JULY 28, 2022

Online shopping has come a long way in providing consumers with a vision of how products might look on them. In a 2019 (read, pre-pandemic) NielsenIQ global survey , 51% of consumers expressed willingness to use AR/VR to assess products. How Can Businesses Bring Virtual Try-Ons to Their Customers? on experience.

Retail 265

Retail Customer Data Information Consumer 265

Retail TouchPoints

SEPTEMBER 20, 2022

Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Investing in New Channels. Invest in First-Party Data.

Omnichannel 264

Omnichannel Marketing Social Media Channel 264

GetElastic

JUNE 8, 2023

However, given the economic pressures of late 2022 and 2023, some social giants like Meta have dialed back their investments in native social commerce channels. The growth of social commerce may seem at odds with the need for commerce brands to capture more first-party customer data. consumers are using social commerce.

Merchant Services 78

Merchant Services Social Media Customer Data Channel 78