Optimizely

JUNE 23, 2020

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. of total retail sales in Q3 of 2019. Statista: eCommerce.

Channel 195

Channel eCommerce Social Media Magazine 195

Retail TouchPoints

NOVEMBER 10, 2023

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail media actually is, you’ve landed in the right place.

Retail 258

Retail Social Media Multi-channel Channel 258

Retail TouchPoints

JULY 24, 2023

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. In fact, 71% of shoppers told McKinsey that they expect personalization from their favorite retailers , and 76% of shoppers are frustrated when retailers don’t offer personalization.

Small Business Retail 207

Small Business Retail Marketing Retail Social Media 207

Retail TouchPoints

APRIL 4, 2024

Retail media experienced massive growth in 2023 and shows no sign of slowing in 2024. But even as retail media networks have proliferated , ad buyers still are limited in how many they can participate in. A lack of standardization across the retail media ecosystem. The culprit?

Retail 242

Retail X-cart Banking Definition 242

Retail TouchPoints

AUGUST 25, 2023

Every few decades, retail brands discover a new way to connect with consumers. The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. This has challenged the D2C model, since obtaining data and insights for in-store purchases is next to impossible.

Retail 228

Retail Social Media Consumer Channel 228

Retail TouchPoints

FEBRUARY 9, 2023

it was a groundbreaking retail concept, in many ways heralding a new era of personal computing and electronics. But that same wave of electronic innovation that gave rise to Batteries Plus also put a drain on the retailer’s business as ecommerce began to take hold. When the first Batteries Plus opened in 1988 in Green Bay, Wis.

Customer Data 171

Customer Data Customer Omnichannel Electronics 171

Retail TouchPoints

JANUARY 11, 2021

Without question, the COVID-19 pandemic proved to be quite a disruptor for retailers, as in-store sales dropped and other options, like ecommerce and buy online, pick up in-store (BOPIS) surged. With that in mind, here are three predictions for retailers in the coming year. Real-time data is the key for 2021.

Small Business Retail 232

Small Business Retail Retail eCommerce Social Media 232

Retail TouchPoints

MARCH 8, 2021

As technology and digital continues to infiltrate consumers’ lives, the need for human interaction and emotional connection is more important than ever. Retail TouchPoints (RTP): Shikatani Lacroix Design’s latest white paper looks at finding the balance between technology and human interaction.

Customer Data 254

Customer Data Customer White Paper Technology 254

Retail TouchPoints

SEPTEMBER 14, 2022

One could argue that few, if any industries have been impacted more by the pandemic, and now by inflation, more than retail. The pandemic not only dramatically altered the way consumers shop, it altered the way retailers operate. Consider that last year, retail ecommerce sales amounted to nearly $4.9 trillion by 2025.

Retail 262

Retail Social Media Presentation Customer Loyalty 262

Fabric

MARCH 19, 2024

That’s why fabric has partnered with Bounteous x Accolite to create a first-of-its-kind Composable Commerce (C2) Accelerator to help retailers transition to a modern commerce platform— fast. To meet their needs, retailers need to adapt quickly and deliver seamless omnichannel experiences.

X-cart 130

X-cart eCommerce eCommerce Platforms Retail 130

Retail TouchPoints

OCTOBER 27, 2021

Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. This blind spot has always foiled retail marketers, but the issue has become more urgent as CMOs demand greater attribution and measurement for every ad dollar spent.

Multi-channel 273

Multi-channel Games Retail Social Media 273

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

Multichannel 109

Multichannel Channel Shipping Costs Drop Ship 109

365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Customer data should always be two things: reliable and repeatable.

Customer Data 65

Customer Data Customer Multi-channel Events 65

Retail TouchPoints

APRIL 20, 2022

To capitalize on this expected growth, cannabis retailers are focused on building trust and, most of all, standing out. Now the retailers, with 25 and six brick-and-mortar locations respectively, are bringing their brands to the next level through highly immersive store experiences and a concentrated focused on store growth. “Our

Retail 351

Retail Social Media Technology Events 351

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. Last year the top priority was engaging customers in real time.

Webinar 247

Webinar Consumer Payments Marketing 247

365 Retail

APRIL 20, 2024

As the retail landscape evolves, refive is leading the charge in enhancing revenue and customer retention for brick-and-mortar stores. Join them at the Retail Technology Show at London’s Olympia on April 24 & 25, 2024, where they will demonstrate pioneering solutions designed to transform customer engagement.

Technology 59

Technology Retail Customer Retention Customer Data 59

Retail TouchPoints

JULY 28, 2020

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

Webinar 204

Webinar Consumer Marketing Consumer Goods 204

Retail TouchPoints

AUGUST 30, 2023

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

Shipping Costs 206

Shipping Costs Improvements Live Chat Retail 206

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

Multichannel 98

Multichannel Channel Shipping Costs Drop Ship 98

Retail TouchPoints

JANUARY 27, 2021

The past six months have been tough, even punishing, for many retailers, but there was good news this past holiday season. According to Bazaarvoice, 81% of consumers planned to purchase holiday gifts this year, with 61% stating they would spend the same as last year. Challenge 2: Consumer Confidence — Slow to Recover.

Retail 278

Retail Social Media Channel Multichannel 278

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Collect and Leverage First-Party Data .

Customer Loyalty 187

Customer Loyalty Customer Retail Shipping Costs 187

BigCommerce

SEPTEMBER 14, 2018

Thinking of dipping your toes into the direct to consumer waters? Merchants who sell everything from razors to pet food to mattresses to meal kits have seen the writing on the retail wall. Today we’ll explore five essential elements your brand needs to know for going direct to consumer. Why brands are going direct to consumer.

Consumer 305

Consumer Shipping Costs Merchant Services Games 305

Retail TouchPoints

JULY 28, 2022

Online shopping has come a long way in providing consumers with a vision of how products might look on them. In a 2019 (read, pre-pandemic) NielsenIQ global survey , 51% of consumers expressed willingness to use AR/VR to assess products. How Can Businesses Bring Virtual Try-Ons to Their Customers? on experience.

Retail 227

Retail Customer Data Information Consumer 227

Kissmetrics

JUNE 14, 2017

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. You want every interaction to embody brand consistency and offer customer satisfaction.

Channel 226

Channel Customer Jewelry Customer Data 226

Retail TouchPoints

NOVEMBER 18, 2021

Consumer expectations of retailers have been transformed by their experiences buying from Amazon and other innovative retailers that are able to provide fast, efficient omnichannel experiences. In tandem, consumer expectations have grown. Why Being a ‘Real-Time’ Retailer is More Important Than Ever Before.

Shipping Costs 225

Shipping Costs Retail Omnichannel Supplies 225

Retail TouchPoints

NOVEMBER 22, 2022

rise in consumer prices, it doesn’t mean they’re willing to give up a premium customer experience. Although product and pricing remain key to acquiring customers in the retail space, it’s the top-notch, memorable experience a brand delivers that makes them stay. While shoppers might be strapped for cash given a 9.1%

Payment Services 203

Payment Services Live Chat Payments Retail 203

Retail TouchPoints

JUNE 11, 2021

Now more than ever, retailers are looking for solutions to create more seamless in-person and digital customer experiences. But while blending of in-store and online provides consumers with significantly more flexible shopping, it also creates operational challenges. Providing Various Payments Technologies.

Payment Services 177

Payment Services Payments Retail Sporting Goods 177

RETAIL MANAGEMENT SOFTWARE

JANUARY 16, 2024

As we step into 2024, the retail sector is undergoing significant transformations in technology, supply chain dynamics, and consumer behavior. Navigating this shifting terrain requires a tailored approach rather than a universal solution for future-proofing retail businesses.

Payment Services 98

Payment Services Retail Supplies Omnichannel 98

Optimizely

AUGUST 27, 2019

Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. . How AI Continues To Change Omnipresent Omni-Channel Strategies.

Channel 150

Channel Department Stores B2C Recommendation 150

Sailthru

FEBRUARY 5, 2020

In many cases, poor customer data management will be the catalyst. We all know that customer data is crucial for personalization, especially in the earliest stages of the customer journey as you’re still establishing that relationship. Raise does this well, using a long-term multi-channel approach.

Customer Data 97

Customer Data Customer Multi-channel Mobile Payments 97

Kissmetrics

JANUARY 6, 2021

Failure to do so can only lead to losing customers. Enter retail media networks. What is a Retail Media Network? With more and more people shopping online, retail media just makes sense. But what exactly is a retail media network? Pros and Cons of Retail Media. Pros of Retail Media. For Retailers.

Retail 362

Retail eCommerce Banking Customer Data 362

Korona

FEBRUARY 13, 2023

To grow your retail business in today’s landscape, you must go beyond your website or physical store. It’s important to explore new channels such as marketplaces, social media, price comparison engines, etc. As soon as you leverage multiple channels to promote your products, you are conducting multi-channel retailing.

Multi-channel 52

Multi-channel Channel Payment Services POS 52

Retail TouchPoints

JUNE 9, 2023

By necessity, retailers are most concerned with the present day: they have to make sales and engage customers in the moment, no matter what channel they’re operating in. But retail executives also need to prepare for the future (no mean feat in an era of rapid and unexpected change).

Presentation 226

Presentation Customer Data Channel Operations 226

UpSellIt

JULY 13, 2023

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. What is Omnichannel Retailing?

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

Retail TouchPoints

OCTOBER 25, 2023

This is Part 1 of The Holiday Readiness Series , which will feature tactical tips and takeaways from experts that retailers can still apply to rev up their sales results. Looking for even more data and insights to power your approach ? Check out the Retail Strategy & Planning Series on-demand.

Multi-channel 312

Multi-channel Customer Experience Mobile Improvements 312

Retail TouchPoints

MAY 18, 2022

The value of blending digital innovation with environmental design to create next-generation retail experiences is the message Tom Philipson, Founder and CEO of strategy and design firm YourStudio , shared during the design:retail Conference and Expo session titled Radical Retail: Connected Future at the Retail Innovation Conference and Expo.

Retail 227

Retail Clothing Consumer Customer 227

RTP blog

MARCH 19, 2018

By Thomas Hill, Kx Systems Real-time is the latest in a long line of terminology infiltrating the world of retail. Real-time retail technologies may or may not have been invented by Amazon, but Amazon has enabled their exponential growth and exploited them to become dominant in the new retail market.

Consumer 150

Consumer Retail Multi-channel Toys 150