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Statewide Sports Taps Integrated Customer Data To Bolster Omnichannel Presence

Retail TouchPoints

Australia-based Stateside Sports has partnered with Emarsys to harness the solution provider’s fully integrated customer data platform to fuel its future expansion. Stateside Sports is aiming to double its customer database and retail presence within the next two years.

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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

As a result, retailers needed to reshape their ordering options and, in some cases, the entire layout of their stores. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. Reward Your Most Loyal Customers. Invest in Technology Solutions.

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Chase Launches Retail Media Network; Air Canada and Whataburger Among First Set of Clients

Retail TouchPoints

Chase Bank has launched a digital media business that “combines the scale and audience of a retail media network with the exclusive advantages of Chase’s first-party financial data, institutional credibility and precise targeting capabilities,” according to a company statement.

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5 Customer Data Management Dangers and how to Improve Your Overall Policy

Retail TouchPoints

Here are five customer data management dangers that can happen when you incorrectly store, manage and process data. 5 Customer Data Dangers. If you regularly handle large amounts of customer data, know that things like inconsistent formatting and outdated data can cause serious issues in your business.

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Bringing Retail Media to Main Street and Beyond: 6 Building Blocks for Success

Retail TouchPoints

These days, it seems like every major retailer has its own channel for serving ads, and advertisers are seizing this opportunity eagerly, to the tune of $114.4 It just takes understanding the building blocks of a retail media network (RMN) and what’s required to put them in place effectively. First-party customer data.

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Customer data: Which retailers are leading the way?

365 Retail

The world of retail has undergone significant changes in recent years, and the impact is being felt across the industry. On top of that, customers are demanding greater privacy and control of their data. Let’s take a look at three leading retail brands getting it right. The old ways are changing. Earlier this year.

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How Real-Time Customer Data Is Powering Retail’s Transformation

Retail TouchPoints

The COVID-19 pandemic was the catalyst for many retailers to digitally transform how they operate across the whole organization — from ecommerce to stores, from contact centers to demand planning. Retailers have a lot more customer data than before but also are engaging with customers on new channels at significantly higher volume.