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A Generational Analysis of Today’s Home Improvement Customers

Retail TouchPoints

During the pandemic, the relationship between homeowners and their homes fundamentally changed, as lockdowns, social distancing guidance and quarantine protocols left many consumers with an abundance of time to stare at their own four walls. This makes them a great target audience for brands in the home improvement space.

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Stimulus Checks Spur 5.3% Jump in January Retail Sales

Retail TouchPoints

The jump in consumer spending after three consecutive months of declines is largely attributed to the $600 stimulus payments shoppers received as part of the $900 billion package passed by Congress in December 2020 to counteract the economic impact of the ongoing pandemic. increase from December 2020, according to the U.S. Census Bureau.

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Extend Your Online Inventory to Facebook Marketplace

BigCommerce

According to Facebook data as of May 2018, one in three Facebook users in the US are already using Facebook Marketplace, giving retailers an opportunity to drive discovery and sales of key products in a place where their consumers are already shopping. . Facebook stalking your competition to preview their ad examples is time consuming.

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2021 Deep Dive: Home Goods Industry Data, Trends, + Stats to Know

ROI Revolution

The home goods and furniture industry has seen massive growth over the past year, due in part to the COVID-19 pandemic and stay-at-home mandates. With people spending more time inside their homes over the past year, redecorating and remodeling became common among many consumers. 2021 Home Goods Trends + Stats.

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September 2021 COVID-19 + Ecommerce News Roundup

ROI Revolution

With people spending more time inside their homes over the past year, redecorating and remodeling became common among many consumers. Home furnishing ecommerce reached $92.32 Pre-pandemic, online home furnishing sales were only expected to hit $76.8 Home furnishings sales were $15.5 YoY growth.

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Pop-Up Strategies That Power Unique Shopper Journeys

Retail TouchPoints

Despite their temporary nature, pop-up shops are intended to make a lasting impression on visitors through offering extraordinary consumer journeys. One thing that is consistent through all of our pop-ups is the consumer journey,” said Giovanni Zaccariello, SVP of Global Visual Experience at Coach in an interview with Retail TouchPoints. “My

Arts 201
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October 2021 COVID-19 + Ecommerce News Roundup

ROI Revolution

Latest stats: Consumer electronics + COVID-19. Consumers spent nearly 8 hours online per day – up over an hour from the year before and 90 minutes from 2018. In line with that increased digital time, the consumer electronics industry has seen some significant growth. Consumer electronics saw nearly 16% revenue growth last year.