Retail TouchPoints

MARCH 3, 2023

Consumers now look for personalization throughout their interactions with a retailer at multiple touch points. Combining data-informed experiences with customer support can open avenues for retailers to offer unmatched personalization to their consumers. Customers want an immediate response on their preferred channel, time and manner.

Consumer 283

Consumer Customer Loyalty Customer Experience Recommendation 283

Retail TouchPoints

AUGUST 30, 2023

This annual study of commerce trends benchmarks how 120 retailers and brands perform against more than 200 criteria across web, mobile, in-store and cross-channel experiences. Optimizing customer loyalty is essential for improving the lifetime value of current customers. Tip 6: Allow customers to shop where they are.

Shipping Costs 262

Shipping Costs Improvements Live Chat Retail 262

Retail TouchPoints

MARCH 2, 2023

The Engage3 Omnichannel Intelligence module was created to combine omnichannel data, machine learning-powered item linking, competitive intelligence reporting and price image elasticity models to help brands monitor and improve omnichannel performance.

Channel 277

Channel Omnichannel Retail Technology 277

Retail TouchPoints

MARCH 31, 2023

by storm, rising to the top of the app charts and garnering millions of fans, until consumers began to realize the cost of those ultra-low prices — long delivery times and often poor quality products. Joe Yan: Our strategic focus right now is to to keep improving the customer experience. When Wish debuted in 2010 it took the U.S.

Shipping Costs 338

Shipping Costs Consumer Supplies Shipping 338

Retail TouchPoints

DECEMBER 12, 2022

Plus, we will go over how to improve your overall policy. When companies have inaccurate information in their records, it makes it difficult for them to reach consumers. Considering the fact that around 59% of consumers feel their privacy is at risk, this is a major issue for businesses to keep in mind. 5 Customer Data Dangers.

Customer Data 217

Customer Data Improvements Management Customer 217

Retail TouchPoints

AUGUST 26, 2021

Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through a combination of strategy, approach and technology. Despite the demand, there remains an opportunity gap for retail brands to adopt two-way channels and a conversational mindset.

Consumer 317

Consumer Marketing Mobile Customer Experience 317

Wiser

MAY 28, 2021

The in-store shopping experience can be quite different depending on what type of store you operate—a few of the more popular channels include home improvement, grocery, mass-market, drug, and dollar. Shoppers were asked to go into stores in the above channels and answer a number of questions while inside. Home Improvement.

Channel 135

Channel Improvements Marketing Consumer 135

Retail TouchPoints

MAY 18, 2023

To continue on a positive trajectory, the retail sector must focus on the growth being driven by consumers’ continued adoption of online shopping. Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time.

Improvements 277

Improvements PPC Retail Financial Services 277

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Jess Huang, Partner at McKinsey, said that by honing data governance and targeting practices, retailers can give consumers a better experience not just on their site but across the internet.

Consumer 264

Consumer Merchant Services Social Media Technology 264

Retail TouchPoints

FEBRUARY 24, 2023

Spurred by the global pandemic, a rise in social activism and the surge of wellness movements, consumer sentiment has shifted significantly over the past few years. Nearly all (93%) consumers surveyed in PwC’s most recent Holiday Outlook shared that trust is a top influencer in their buying decisions. Pre-pandemic, that number was 70%.

Consumer 283

Consumer Social Media Recommendation Apparel 283

Wiser

NOVEMBER 29, 2023

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. Consumer promotions, on the other hand, primarily target the end-user of a product or service—the customers. What is Consumer Promotion?

Consumer 146

Consumer Customer Loyalty Supplies Customer Retention 146

Retail TouchPoints

APRIL 10, 2024

Pet Valu will deploy solutions from Relex to enhance pricing and promotions planning processes in its 780+ retail locations across Canada as well as its digital channels. We believe Relex’s solutions will enable us to create innovative, insight-driven strategies that continuously improve our projected outcomes.”

Supplies 259

Supplies Channel Management Improvements 259

Retail TouchPoints

JUNE 9, 2022

The majority of consumer goods and retail (CGR) companies have accelerated their digital journeys over the last two years to better serve the growing number of online shoppers. CGR CIOs are more likely than counterparts in other industries to focus strongly on improving employee experience (45% versus 32%). And it doesn’t stop there.

Consumer Goods 272

Consumer Goods Consumer Retail B2C 272

Retail TouchPoints

OCTOBER 27, 2021

But supply chain pressures and ongoing uncertainty surrounding the pandemic means that consumers are focusing less on how immersive and entertaining in-store shopping experiences are and more on how safe and efficient they are. Despite these reservations, 47% of consumers plan to shop in-store this holiday season, an 8% increase from 2020.

Consumer 264

Consumer Supplies Fulfillment Technology 264

Retail TouchPoints

SEPTEMBER 21, 2022

Within the heavily regulated CBD industry, it’s difficult for brands to advertise their products across the same depth and variety of channels afforded to companies in other categories. Today the average consumer is exposed to millions of stimuli and hundreds , if not thousands , of visuals on a daily basis.

Consumer 305

Consumer Social Media Technology eCommerce 305

Retail TouchPoints

FEBRUARY 2, 2024

Steve Jobs once famously said that his job was to figure out what consumers want before they know they want it. Either way, the goal is to bring the total shopping experience, across every channel, closer to customers’ expectations — and even anticipate expectations they don’t yet have. They just want what they want when they want it.

Omnichannel 317

Omnichannel Payment Services Technology Banking 317

Kissmetrics

DECEMBER 12, 2017

I’ll also share actionable tactics on how to improve them and, as a result, your bottom line. Geo : Understanding where in the world people are consuming your content helps you allocate budget and resources effectively. Email marketing is still one of the most effective marketing channels. Content Reach. The result?

Improvements 491

Improvements Marketing Social Media Blog 491

Retail TouchPoints

NOVEMBER 3, 2021

Well, the video sharing app is rapidly changing the face of discovery opportunities and influencer marketing, and instantly improves the customer experience in the world of cross-channel retailing. Are you thinking of using TikTok for your retail brand? Influencer Marketing.

Consumer 246

Consumer Magazine Social Media Clothing 246

365 Retail

JUNE 28, 2022

Consumer touchpoints are growing exponentially, making media activation more complicated as shoppers flutter across thousands of channels and apps, making the possible combinations infinite. For the uninitiated, it’s helpful to explore the three different marketing channels and to outline the pros and cons that each can provide. .

Channel 98

Channel Multi-channel Marketing Retail 98

Retail TouchPoints

DECEMBER 13, 2021

Carrie Tharp, VP, Retail & Consumer, Google Cloud. These retailers are using the Cloud to unlock digital potential across their business — both online and in stores — and Carrie Tharp, Google Cloud’s VP of Retail and Consumer, is helping them do it. Now more than ever, “omni” is the focus.

Channel 182

Channel Omnichannel Retail Merchant Services 182

Retail TouchPoints

OCTOBER 15, 2021

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. But it’s still true that only a small fraction of the fashion retail market has put tactical plans into place to support this significant consumer base. It’s that whole spectrum in between.”

Consumer 290

Consumer Retail Merchant Services Fashion 290

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. In order to bypass growth challenges, they are evolving their approach to customer engagement and experience to include new channels and tactics.

Consumer 259

Consumer Channel eCommerce Customer Experience 259

ChannelAdvisor

APRIL 8, 2022

Read How to Connect to the Right Channels , Market at the Right Time , Sell Wherever Consumers Shop and Fulfill Customer Expectations. . This is especially true for consumer preferences and behaviors. Without optimizing your presence in each retail channel, you could be wasting your brand’s time and money. .

Multichannel 98

Multichannel Channel eCommerce eCommerce Platforms 98

ChannelAdvisor

APRIL 8, 2022

Read How to Connect to the Right Channels , Market at the Right Time , Sell Wherever Consumers Shop and Fulfill Customer Expectations. . This is especially true for consumer preferences and behaviors. Without optimizing your presence in each retail channel, you could be wasting your brand’s time and money. .

Multichannel 96

Multichannel Channel eCommerce eCommerce Platforms 96

Retail TouchPoints

DECEMBER 3, 2021

Consumers have changed, they are less willing to be dictated to, they are harder to predict and they’re moving faster — now more than ever we’re seeing merchants and planners and designers looking for ways to be more attuned, more regularly, with what their consumers want.”. Distribution is No Longer Destiny.

Consumer 264

Consumer Merchant Services Retail Social Media 264

BigCommerce

SEPTEMBER 14, 2018

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Today we’ll explore five essential elements your brand needs to know for going direct to consumer.

Consumer 305

Consumer Shipping Costs Merchant Services Games 305

Kissmetrics

JUNE 14, 2017

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. Try this five-step approach to increase your cross-channel engagement. Integrate Your Channels.

Channel 226

Channel Customer Jewelry Customer Data 226

Optimizely

APRIL 19, 2018

From smart speakers to native integrations with voice assistants, we’re at the beginning stages of a truly transformational experience for consumers — all powered by conversations. When investing in voice as an acquisition channel, it’s important to understand the context in which your customers experience your brand.

B2C 207

B2C Channel Payment Services Customer Experience 207

Optimizely

DECEMBER 21, 2017

Consumers want to shop anytime, anywhere, on any device, through multiple channels — and not necessarily in a linear fashion. If your customers notice any friction as they switch between channels while engaging with your brand, then you’re in trouble. How can contextual commerce improve loyalty?

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

Retail TouchPoints

MAY 18, 2023

Consumers can now browse and buy Touchland sanitizer across multiple channels, including the brand’s DTC ecommerce site, marketplaces like Faire and even on the shelves of big-name retailers like Ulta , Target and Sephora. and ultimately scale our marketing efforts for specific channels and locations.”

POS 278

POS Channel B2C Social Media 278

365 Retail

FEBRUARY 14, 2024

We’ve earned consumers’ attention, built their trust, and maintained their loyalty every step of the way on our journey to becoming a leading outerwear brand. But consumer trust isn’t measured in Instagram followers or quarterly sales. What is consumer trust? Essentially, building consumer trust isn’t just about ticking boxes.

Consumer 72

Consumer Clothing Social Media eCommerce 72

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. Omnichannel now means not just offering services across channels, but also providing seamless communication that connects all touch points. “As

Consumer 190

Consumer Payment Services Fulfillment Multi-channel 190

Retail TouchPoints

JUNE 9, 2021

If you’re a consumer brand in a category with Amazon private label, however, Amazon’s private label presence certainly feels more pronounced. Products that are exclusive to Amazon drive customer loyalty and traffic to Amazon, thereby improving its sales. Amazon’s private label strategy isn’t unlike other retailers. Key Takeaways.

Shipping Costs 312

Shipping Costs Consumer Fashion Presentation 312

Retail TouchPoints

MARCH 14, 2024

These retailers harness the power of consumer data to create detailed buyer personas, identifying the preferences, behaviors and demographics of target audiences. This knowledge will not only facilitate more effective advertising but will also enable personalized messaging that resonates with individual consumers.

Retail 311

Retail Omnichannel Consumer Channel 311

Retail TouchPoints

SEPTEMBER 22, 2023

While consumers still make plenty of online purchases, analysts expect ecommerce sales to grow more moderately in the near term compared to the past few years. Meanwhile, consumers return to brick-and-mortar stores and seek omnichannel experiences. 92% of consumers shop elsewhere to save on shipping , leading to cart abandonment.

Shipping Costs 264

Shipping Costs Omnichannel Supplies Shipping 264

Kissmetrics

OCTOBER 15, 2020

This is an excellent opportunity to rework some of your blog posts and turn them into easy to consume social posts. Story Pins are like a bridge between your regular pins and your full-blown content, and it’s a great way to push your audience over to your website to consume more content. How to Create a Pinterest Story Pin.

Improvements 311

Improvements Marketing Social Media Travel 311

Kibo

OCTOBER 27, 2022

During the recent pandemic, the retail landscape has witnessed a significant paradigm shift in consumer behavior like decreased foot traffic in stores, increased eCommerce purchases, etc. To make any of these new feature’s work, the most important thing is presenting an accurate inventory picture across all the channels in real time.

Customer Experience 90

Customer Experience Improvements Customer Shipping Costs 90