Retail TouchPoints

DECEMBER 13, 2021

Carrie Tharp, VP, Retail & Consumer, Google Cloud. These retailers are using the Cloud to unlock digital potential across their business — both online and in stores — and Carrie Tharp, Google Cloud’s VP of Retail and Consumer, is helping them do it. We have customers like IKEA and Sephora using that.

Channel 182

Channel Omnichannel Retail Merchant Services 182

Retail TouchPoints

OCTOBER 15, 2021

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. But it’s still true that only a small fraction of the fashion retail market has put tactical plans into place to support this significant consumer base. It’s that whole spectrum in between.”

Consumer 288

Consumer Retail Merchant Services Fashion 288

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Enhance advertising and recommendation relevancy with better targeting and search. Share granular consumer data with suppliers to create more appealing products.

Consumer 238

Consumer Merchant Services Social Media Technology 238

Kissmetrics

DECEMBER 12, 2017

I’ll also share actionable tactics on how to improve them and, as a result, your bottom line. Geo : Understanding where in the world people are consuming your content helps you allocate budget and resources effectively. Email marketing is still one of the most effective marketing channels. Content Reach. The result?

Improvements 491

Improvements Marketing Social Media Blog 491

Retail TouchPoints

OCTOBER 27, 2021

But supply chain pressures and ongoing uncertainty surrounding the pandemic means that consumers are focusing less on how immersive and entertaining in-store shopping experiences are and more on how safe and efficient they are. Despite these reservations, 47% of consumers plan to shop in-store this holiday season, an 8% increase from 2020.

Consumer 249

Consumer Supplies Fulfillment Technology 249

Kissmetrics

JUNE 14, 2017

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. Try this five-step approach to increase your cross-channel engagement. Integrate Your Channels.

Channel 226

Channel Customer Jewelry Customer Data 226

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. In order to bypass growth challenges, they are evolving their approach to customer engagement and experience to include new channels and tactics.

Consumer 197

Consumer Channel eCommerce Customer Experience 197

Optimizely

AUGUST 27, 2019

How AI Continues To Change Omnipresent Omni-Channel Strategies. We loved watching @jasonjabaut of @FleetFeetSports join @Dropbox and @GSK in this evening's panel on How AI Continues To Change Omnipresent Omni-Channel Strategies @eTailNews pic.twitter.com/Xt7n9bAgix — Zaius (@getzaius) August 20, 2019. “I So what did we learn?

Channel 150

Channel Department Stores B2C Recommendation 150

Pivotree Blog

OCTOBER 17, 2022

As consumers, we all understand the drive to find products that meet our needs. If you haven’t had a chance, we recommend going back to read it.). When you present them with personalized recommendations, they learn to trust. . 2: Continuously Improve Your Search Engine Optimization (SEO).

Channel 98

Channel Customer eCommerce SEO 98

Kibo

AUGUST 21, 2020

Product recommendations are part of an ecommerce personalization strategy wherein products are dynamically populated to a user on a webpage, app, or email based on data such as customer attributes, browsing behavior, or situational context—providing a personalized shopping experience. . Product Recommendations Benefits.

Recommendation 62

Recommendation Multi-channel Customer Loyalty Department Stores 62

BigCommerce

MAY 1, 2018

However, that’s not to say that big data can’t still be an essential tool in your arsenal as your grow your ecommerce channel. Online businesses are constantly looking for ways to retain customers and improve the customer experience, not knowing that the solution is right at their fingertips. Improve customer service.

Payment Services 412

Payment Services Merchant Services Improvements eCommerce 412

Kissmetrics

JANUARY 21, 2021

I’ve talked to a lot of business owners and managers – newbies and veterans – who have gone crazy trying to unlock the secrets of how to improve Google ranking without getting penalized. To improve your Google ranking, you need to know where you stand. According to Backlinko , the first result on Google gets 31.7 78 percent of clicks.

Improvements 363

Improvements SEO Social Media Mobile 363

Retail TouchPoints

JANUARY 18, 2024

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. Globally, consumers are downloading more apps than ever before, yet retention of those new app customers is an ongoing issue.

Retail 280

Retail Customer Loyalty Games Reference 280

Groove

DECEMBER 23, 2020

As you create and implement your mobile strategy, we recommend keeping an eye out for these trends: Anticipate Omni-Channel Shoppers. Anticipate Omni-Channel Shoppers. We recommend compressing images or using different images for mobile breakpoints to speed up your site and improve mobile experience.

Mobile eCommerce 370

Mobile eCommerce Mobile eCommerce Social Media 370

Retail TouchPoints

JULY 14, 2023

It’s still early days, but AI advancements have the potential to fundamentally change ecommerce operations by drastically improving order fulfillment practices and bridging the ever-significant personalization gap forming between the online and offline realms. This allows businesses to respond quickly and effectively to the customer.

eCommerce 190

eCommerce Order Fulfillment Fulfillment Multi-channel 190

Kissmetrics

JANUARY 17, 2022

Most marketers use the strategy on multiple channels. Companies have used personalized marketing for years to improve engagement rates , but factors like the growth of AI and data analytics are making it easier than ever for even smaller companies to get on board. Product Recommendations. past purchases.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

APRIL 16, 2024

This goes beyond recommendations and captures actual customer behavior, such as repeat purchases and referrals, providing a more nuanced understanding of customer satisfaction. A high score might simply be a result of manipulation, offering little meaningful insight into actual customer satisfaction or actionable guidance for improvement.

eCommerce 147

eCommerce Improvements Consumer Customer 147

RetailMinded

NOVEMBER 5, 2021

For instance, it allowed consumers to shop online and have their goods delivered to their doorsteps within no time. So, today, doing shopping online is the most convenient way for most consumers. . So, if you also want to improve your retail branding digitally, read this article to the end. One of these is digital branding.

Improvements 105

Improvements Social Media Retail Consumer 105

Retail TouchPoints

JUNE 16, 2023

However, analyzing this data can be time-consuming and expensive, often requiring hours of post-processing by analysts. Holistic Search Intelligence software offers insights and recommendations to enhance a brand’s visibility on Google SERP and boost its online presence. Optimizing share of voice. Maximizing sales.

SEO 237

SEO Search Marketing Improvements Recommendation 237

Ecommerce Platforms

FEBRUARY 9, 2023

We’re beyond excited about the launch of Shopify POS Go, for both merchants and consumers. We’ll cover: How to sell across channels with Shopify POS Go How to sell in person with Shopify POS Go How multi-brand stores can sell with Shopify POS Go Keep reading to learn all about the selling potential you have with Shopify POS Go.

POS 104

POS Shopify Merchant Services Channel 104

Retail TouchPoints

JULY 20, 2022

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. Finally, “innovative” capabilities would incorporate personalization or tailored results based on consumer context and past behaviors. The result? Loyalty programs.

Omnichannel 237

Omnichannel Retail Mobile Social Media 237

Retail TouchPoints

JANUARY 5, 2023

Although there are signs that inflation is easing, higher prices and an uncertain economy continue to impact consumer behavior. Although many customers are “brand loyal,” given the economic environment, stressed consumers nowadays will most often make retailer and product choices with price as the main factor. Today’s Consumer Mindset.

Shipping Costs 280

Shipping Costs Merchant Services Channel Consumer 280

Retail TouchPoints

SEPTEMBER 18, 2023

Sellers also can benchmark the response to their products against those of other sellers in the same category and identify areas for improvement. Photo courtesy Amazon Accelerate) Warehousing, fulfillment and delivery through FBA, which now extends beyond orders made on Amazon to orders made on sellers’ DTC sites with Buy with Prime.

Payment Services 312

Payment Services eCommerce Shipping Costs Multi-channel 312

Retail TouchPoints

JANUARY 19, 2023

For brands considering livestreaming or just starting to dip their toes in the water, experts recommend answering three basic questions that will shape their live commerce strategies. During the sales period, 62 influencer and retailer-run livestream channels surpassed RMB 100 million ( $14.2 Who is our target consumer?”

Social Media 258

Social Media X-cart Consumer Events 258

Ecommerce Platforms

AUGUST 22, 2022

That’s not a bad idea, considering consumers are becoming more and more reliant on chat boxes. Platforms like Richpanel include more than a chat box; with features for multichannel communications, customer portals, and workforce management, you’re able to improve upon several areas of your business with one app. But why stop there?

Multi-channel 104

Multi-channel Shopify Channel Merchant Services 104

Retail TouchPoints

JUNE 13, 2023

When Houle started with Aldo Group as Senior Director of Digital Technology, “We were primarily focused on digitalizing our retail experience across all channels,” he said in an interview with Retail TouchPoints. This requires not just flexible technology but also agile methodologies and a culture of innovation and continuous improvement.

Supplies 219

Supplies Customer Experience Technology Omnichannel 219

Retail TouchPoints

JULY 27, 2022

The demand for grocery omnichannel ecommerce has been fueled by the pandemic, specifically consumers’ desire for convenience. To keep up with this demand and consumer expectations, grocers will have to invest in the right forward-looking technology to evolve omnichannel offerings to meet customer needs.

Payment Services 227

Payment Services Shipping Costs Omnichannel Fulfillment 227

Retail TouchPoints

AUGUST 25, 2022

While email marketing continues to be a consistent high-performing channel, it doesn’t mean messages can’t be improved for a greater chance of conversion. Otherwise you may find consumers flocking to your competitors to grab those early deals. Remember, all channels work together. Focus on key automation. Don’t delay.

Marketing 306

Marketing Shipping Costs Shopping Carts Channel 306

Retail TouchPoints

AUGUST 17, 2022

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Referrals are trustworthy brand awareness channels with low customer acquisition costs (CAC) and sustainable, organic ways to acquire customers. in 2019 to 14.9%

eCommerce 355

eCommerce Payment Services Channel Social Media 355

Optimizely

FEBRUARY 25, 2020

Most importantly, we introduced Omnichannel campaigns: a smarter way of ensuring that Marketers reach their customers with the right offers, at the right time, and through the right channel. Additionally, we enhanced our personalization capabilities across channels and implemented more in-depth reporting for campaign touchpoints.

Omnichannel 195

Omnichannel Channel Recommendation Marketing 195

Groove

JULY 23, 2020

Leverage automation to remove manual labor, save time and money and improve organizational efficiency. Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. Based on our experiences with clients, we recommend Smile.io

eCommerce Marketing 332

eCommerce Marketing eCommerce Marketing Customer Loyalty 332

Retail TouchPoints

AUGUST 2, 2022

The increasing importance of consumer privacy in online marketing has thrown the industry for a loop that people are still looking to recover from. Consumer frustration with poorly targeted online ads, combined with concerns about data sharing, create a major roadblock to tracking consumer buying signals and finding out what people want.

Clothing 213

Clothing Fashion Channel Information 213

lateshipment

OCTOBER 9, 2023

66% of consumers want businesses to understand their specific requirements and expectations. 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized experience ( Forrester ). Personalized marketing Social media is one of the top channels through which people search for holiday gift ideas.

eCommerce 130

eCommerce Gifts Social Media Recommendation 130

Groove

NOVEMBER 17, 2020

Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. Though both are great for increasing efficiency and creating a positive customer experience, we recommend keeping your core needs in mind when making a decision. Cross-Channel Orchestrations. What Is Klaviyo?

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

Retail TouchPoints

SEPTEMBER 1, 2023

Now, the company is using the $1 billion to invest in improving: Digital capabilities. The company reported that it will continue to upgrade its website and mobile app with, among other features, improved search functionality and product details, customer product reviews and more customized product and styling recommendations.

POS 201

POS Merchant Services Supplies Improvements 201

Retail TouchPoints

JULY 14, 2021

The extreme, rapid shifts in consumer behavior during the pandemic reaffirmed several underlying issues with retailer and CPG brand collaboration. But now, as many retailers and brands strive to understand and respond to ever-changing consumer needs, there is a prime opportunity to make improvements. Cleaning products.

Shipping Costs 263

Shipping Costs Omnichannel Channel Recommendation 263

Groove

DECEMBER 9, 2020

With 100+ native integrations , Klaviyo helps eCommerce businesses integrate more data to improve their marketing strategies. Klaviyo uses real-time data to automate emails and split and branch emails within a series, which helps guide consumers through the buyer's journey. Klaviyo: More Than Just Email Marketing. Drive Growth.

Marketing 370

Marketing Recommendation eCommerce Magento 370