Retail TouchPoints

NOVEMBER 24, 2023

A recent survey of more than 2,000 consumers revealed that over half won’t be able to buy as many gifts as last season, with more than one-quarter of the respondents claiming they plan to limit how much they spend. Step Two: Amplify your most impactful content across your social channels.

Social Media 260

Social Media Events Gifts Consumer 260

BigCommerce

SEPTEMBER 12, 2017

As part of our new partnership with payment experts Square , we’ve surveyed thousands of shoppers and retailers to shed light on how we can connect the dots and make ecommerce a more seamless experience. Getting smarter about sales channel strategies. We all have loyalty issues… Few people are loyal to only one channel.

Channel 381

Channel Consumer Omnichannel Shipping Costs 381

Retail TouchPoints

FEBRUARY 9, 2022

However, if customer service is excellent, 78% of consumers will do business with a company again, even after a mistake. The number of touch points and level of consistency shoppers expect across all departments and channels is increasing. Today, 74% of customers said they use multiple channels to start and complete a transaction.

Payment Services 230

Payment Services Shopping Carts Omnichannel Multi-channel 230

ChannelAdvisor

NOVEMBER 8, 2023

What do consumers want? Brands and retailers spend their whole careers chasing down answers to these questions — but we’ve revealed them in our 2023 global online survey results. Consumer electronics buyers are the most savvy shoppers, as an astounding 91% visit two or more sites before purchase. Our recommendation?

Consumer 52

Consumer eCommerce Consumer Electronics Multichannel 52

Retail TouchPoints

JULY 28, 2020

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

Webinar 206

Webinar Consumer Marketing Consumer Goods 206

BigCommerce

FEBRUARY 27, 2018

Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth. Many best practices and marketing tactics encourage natural word of mouth, but campaigns — particularly on social media — can have the explicit aim of promoting an online business’ social exposure.

Social Media 410

Social Media Marketing Payment Services Reference 410

ROI Revolution

MAY 16, 2022

Social media app usage has soared throughout the pandemic as consumers become more digital-centric. That means a slew of rising social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. TikTok is the top rising social media platform.

Social Media 78

Social Media B2B Food and Beverages Download 78

ROI Revolution

JUNE 27, 2022

The social media advertising landscape has experienced major transformations during its lifetime – especially since the onset of the COVID-19 pandemic. With a variety of noteworthy social media trends swirling around in the ecosystem, finding your footing can be a challenge. The State of Social Media.

Social Media 78

Social Media Marketing B2B Download 78

Retail TouchPoints

FEBRUARY 24, 2023

Spurred by the global pandemic, a rise in social activism and the surge of wellness movements, consumer sentiment has shifted significantly over the past few years. Nearly all (93%) consumers surveyed in PwC’s most recent Holiday Outlook shared that trust is a top influencer in their buying decisions.

Consumer 220

Consumer Social Media Recommendation Apparel 220

ROI Revolution

APRIL 10, 2023

Social media and search engine optimization (SEO) are two vital building blocks for any successful online marketing plan. But have you ever wondered what role an email marketing strategy can play in strengthening your social media and SEO efforts?

Social Media 78

Social Media SEO Marketing Multi-channel 78

Retail TouchPoints

OCTOBER 23, 2023

These brands are associated with positive experiences for consumers and I do think that that makes them extremely resilient,” Radic said in an interview with Retail TouchPoints. The bottom line: there’s no single linear “path” beauty brands should take to prove that they’re building products and experiences that consumers will love.

Technology 241

Technology Social Media Consumer Games 241

Retail TouchPoints

APRIL 9, 2024

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40% of advertisers plan to boost spending in this area over the coming year, making it the third-most popular channel for increased investment, after social media ( 47% ) and digital video ( 40% ).

Games 245

Games Customer Consumer Fashion 245

Retail TouchPoints

MAY 2, 2024

As consumers demand more flexible payment options, it is no surprise that the digital top-up card industry has had a strong year. As the industry evolves, it will be crucial for stakeholders to remain adaptable, leveraging data and partnerships to meet the changing needs of consumers in a digital-first economy.

Customer Retention 243

Customer Retention Payment Services Gifts Marketing 243

BigCommerce

AUGUST 13, 2018

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. Consumers Are Shopping in More Locations Than Ever. Channel loyalty has become a thing of the past.

Multi-channel 263

Multi-channel Channel Comparison Shopping Shipping Costs 263

Kissmetrics

FEBRUARY 3, 2018

Say it with me: social media. In its State of Social 2018 Report , Buffer found that businesses are overwhelmingly on the social train. We spend an average of 2 hours and 15 minutes on social media each day, which accounts for one-third of our online time , and twice as much as any other activity.

Social Media 225

Social Media Mobile Channel Games 225

Retail TouchPoints

SEPTEMBER 26, 2022

Unfortunately, unexpected situations can occur at any moment, like a global pandemic that reduces foot traffic to a trickle, or the shift of consumer demand online from offline channels. Though a relatively new channel for retailers in the U.S., Consumers Want Digital Interactions. It’s About Entertainment.

Consumer 248

Consumer Social Media Retail Live Chat 248

Retail TouchPoints

DECEMBER 18, 2023

Animals Around the Globe also plans to build a mobile app that will forge even closer connections with users and unlocking a potential new sales channel. We’re doing different media now; in fact we’re developing into more of a full-blown media company. Retail TouchPoints (RTP): How did Animals Around the Globe start?

Consumer 195

Consumer Social Media Article Apparel 195

Retail TouchPoints

APRIL 25, 2023

Klarna is introducing a portfolio of social media-esque capabilities on its platform, including a personalized shopping feed and smart shopping features. consumers, according to a survey by Klarna — can connect with customer service agents through Ask Klarna, a free personal shopping service.

Payment Services 269

Payment Services Social Media Recommendation Consumer 269

Retail TouchPoints

JUNE 10, 2022

More than two-thirds of shoppers overall are already familiar with the metaverse, but the percentages for each generation vary widely, according to KPMG’s Go boldly, not blindly, into the metaverse Consumer Pulse Survey. The patterns reflect early adoption of other technologies, with younger, wealthier consumers ahead of the curve.

Social Media 252

Social Media Channel Technology Travel 252

Retail TouchPoints

JUNE 3, 2022

Today’s landscape is vastly different because consumers demand a more curated experience wherever and whenever they shop. Enter social commerce. What is Social Commerce? ” Sandie Hawkins, TikTok’s GM of North America Solutions, says it best when she describes social commerce as “word of mouth on steroids.”

Social Media 252

Social Media Consumer Electronics Electronics Channel 252

SellBrite

MARCH 9, 2018

Despite what some may tell you , social media for business is not dead. While it’s true that it is becoming a lot more difficult for businesses and brands to reach social media users organically today, there’s still a lot of value and potential ROI that can be gained from participating on sites like Facebook, Twitter, and Instagram.

Social Media 85

Social Media Channel Recommendation eCommerce 85

Algopix

DECEMBER 26, 2021

From scouring various datasets to online trending insights, we look to create the most comprehensive and accurate product catalogs; the foundation for any online brand, CPG, marketplace or aggregator looking to accelerate growth across digital channels. With an expertise in retail, eCommerce and direct-to-consumer (DTC).

Social Media 111

Social Media eCommerce Presentation Events 111

Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Amplify insights through targeted surveys. This is because they’re short and snappy, meeting consumers’ demands for convenience and speed.

Social Media 255

Social Media Consumer Information Marketing 255

Retail TouchPoints

JULY 11, 2022

That’s why we put a magnifying glass over these emerging consumers and employees — to give you the intelligence you need to create a positive impact with Gen Z, whether you’re trying to convince them to become loyal customers or recruit them to be engaged employees. . Tip #2: Gen Z Is unlikely to complete a traditional CX or EX survey.

Customer Experience 277

Customer Experience Social Media Customer Live Chat 277

Retail TouchPoints

NOVEMBER 10, 2022

There are a lot of theories about how inflation, supply chain constraints and other dynamics will impact consumer behaviors. While large-scale surveys help identify macro trends and predictions, micro-surveys can glean new insights into specific communities of users. as well as the distinct nuances of 1,500 eBay shoppers.

Gifts 239

Gifts Social Media Shipping Costs Consumer 239

ROI Revolution

JANUARY 21, 2021

In the wake of the January 6th events at the United States Capitol, 13 social media platforms took swift action to ban or disable Donald Trump’s accounts , citing everything from policy violations to risk of further incitement of violence. Google Now to Include Social Media Content in Searches. Learn more here.

Social Media 78

Social Media Mobile Electronics Events 78

Retail TouchPoints

JUNE 11, 2020

Even though connecting with customers digitally has become critical since consumers and B2B buyers shifted more purchasing online during the pandemic, customers frequently report disappointing experiences with retail web sites and marketplaces as well as with brands’ e-Commerce sites. Forrester conducted three online surveys for the report.

eCommerce 150

eCommerce B2B Toys B2C 150

Retail TouchPoints

APRIL 8, 2021

Recently, however, something new has begun to drive massive growth in the used goods sector — consumers who are shopping based on their values , in addition to searching for value. Both socially conscious shopping and the resale sector already were on the rise before COVID, but the pandemic gave a boost to both. The Cool Factor.

Consumer 344

Consumer Fashion Social Media eCommerce 344

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Jess Huang, Partner at McKinsey, said that by honing data governance and targeting practices, retailers can give consumers a better experience not just on their site but across the internet.

Consumer 240

Consumer Merchant Services Social Media Technology 240

Retail TouchPoints

APRIL 16, 2021

Offering items at a lower price than competitors was once an almost guaranteed method of increasing online conversion rates, but today’s consumers are increasingly prioritizing convenience across the entire shopper journey in making online purchasing decisions. The Linnworks study — which surveyed 1,000 U.S. Source: Linnworks.

Shipping Costs 295

Shipping Costs Payment Services Multichannel Consumer 295

Retail TouchPoints

APRIL 3, 2023

households own a pet, according to the APPA National Pet Owners Survey. Consumers spending more on their “fur babies” presents a big opportunity for brands like Myos Pet , which provides canine supplements crafted with Fortetropin® that are clinically proven to build muscle for better mobility and vitality. More than 66% of U.S.

Payment Services 205

Payment Services Social Media Subscription Channel 205

RTP blog

AUGUST 8, 2018

Last week, Retail TouchPoints unveiled its inaugural Personalization Benchmark Survey , revealing how retailers have reaped the benefits of personalization strategies as well as identifying where there is still room for improvement. With 66% of retailers crediting personalization strategies with increasing their sales, and 46%.

eCommerce 150

eCommerce Social Media Consumer Improvements 150

Retail TouchPoints

FEBRUARY 25, 2022

The explosive growth of China’s luxury fashion sector is being driven by a major influx of new shoppers: 50% of customers entered the market just in the past 12 months, and this group is expected to drive 80% of its growth, according to a survey by Oliver Wyman. All Social Media is Important, from Livestreaming to Direct Messaging.

Social Media 255

Social Media Marketing Gifts Channel 255

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

Multichannel 109

Multichannel Channel Shipping Costs Drop Ship 109

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

Multichannel 98

Multichannel Channel Shipping Costs Drop Ship 98

ROI Revolution

MAY 3, 2022

Accurately measuring attribution is becoming a challenge for marketers in light of new consumer privacy regulations. We conducted a survey of over 170 digital marketing professionals from a wide range of industries and business types to help you navigate the tumultuous ecommerce landscape. What could be the reason for this?

Consumer 78

Consumer Social Media Multi-channel Events 78

Retail TouchPoints

SEPTEMBER 20, 2022

Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Investing in New Channels. Marketing budgets are 9.5%

Omnichannel 251

Omnichannel Marketing Social Media Channel 251