BigCommerce

JULY 26, 2018

By 2020, online videos will make up more than 80% of all consumer internet traffic. But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. Take a look at a few stats showing how video is taking over social media: ?

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Kissmetrics

AUGUST 5, 2021

What’s more, social media platforms may have other restrictions on what you can say in a fitness ad. Social media posts and blog posts are great, but they’re not enough on their own in the fitness market. You Are (Usually) Selling Directly to Consumers. Use Social Media to Build Your Fitness Brand.

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Retail TouchPoints

MAY 18, 2023

To continue on a positive trajectory, the retail sector must focus on the growth being driven by consumers’ continued adoption of online shopping. Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time.

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Improvements PPC Retail Financial Services 234

Kissmetrics

NOVEMBER 23, 2020

Once you know your audience, you’ll see how you should talk to them, what issues they care about, what influencers they follow, and where they are on social media. CeraVe, a mass-market skincare line recommended by dermatologists, recently found a new audience in Gen Z consumers, thanks to TikTok. That’s the key.

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Marketing Social Media Improvements Events 352

SellBrite

MARCH 9, 2018

Despite what some may tell you , social media for business is not dead. While it’s true that it is becoming a lot more difficult for businesses and brands to reach social media users organically today, there’s still a lot of value and potential ROI that can be gained from participating on sites like Facebook, Twitter, and Instagram.

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Social Media Channel Recommendation eCommerce 85

Omnisend

DECEMBER 14, 2023

Selling on multiple channels need not cost a fortune if you do it right. In fact, selling on multiple channels should bring in more value than the cost you’ll incur on setting up those retail channels. Any business in today’s digital world should be utilizing multiple sales channels instead of relying only on their websites.

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ROI Revolution

JUNE 18, 2021

Branded content appears across the digital ecosystem but most obviously on social media like Facebook and Instagram posts, Instagram Stories and Reels, TikTok, Snapchat, YouTube, blogs – anywhere your customers consume and engage with content. Claim your copy so you can profit off of this channel’s meteoric rise.

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Retail TouchPoints

JANUARY 3, 2023

Despite rumblings of consumer fatigue, Insider Intelligence research indicates that U.S. That’s a good sign for CPG brands, which are capable of making the most seamless transition to subscriptions: deodorant, toothpaste, diapers and even smoothie packets quickly become part of consumers’ routines. billion in 2022 to a projected $43.13

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ROI Revolution

JULY 11, 2022

In this article, we’ll dive into the data to learn about the content that may resonate the most with your audience and offer content marketing tips to leverage different content marketing channels to bring profits to your brand. 65% of marketers use automation in email marketing, making it the most automated marketing channel.

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Kissmetrics

JANUARY 25, 2021

The Etsy search function is engineered to connect consumers with the products they’re looking for using two distinct factors: ranking and query matching. Query matching refers to how effectively a potential consumer’s search term pairs with Etsy’s inventory listings. 10 Tips for Etsy SEO. How Etsy Search Works.

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Retail TouchPoints

APRIL 28, 2023

But Wells knows that to successfully acquire this coveted group of consumers while also retaining its incredibly loyal base of millennial shoppers, the brand can’t simply live in the past. During this time, as a “lean and mean” team, “We didn’t really have social media, we didn’t do any marketing,” Wells explained. “We

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ROI Revolution

MAY 21, 2021

The platform mentioned that Mexico has over 23 million active users each month, but will have its work cut out in solidifying its position in the digital space as Pinterest ranks seventh in overall social media use in Mexico. Learn more: Twitter tests new “Super Follow” and tipping options in the app. What Is Clubhouse?

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Retail TouchPoints

AUGUST 16, 2023

In the same way that other nations leapfrogged desktop computing and went directly to mobile, I think the media consumption habits of audiences in those [primarily Asian] countries have leapfrogged premium content and gone straight into social content and livestreaming. Also, the U.S.

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Retail TouchPoints

JULY 11, 2022

That’s why we put a magnifying glass over these emerging consumers and employees — to give you the intelligence you need to create a positive impact with Gen Z, whether you’re trying to convince them to become loyal customers or recruit them to be engaged employees. . Tip #1: Seamless and efficient experiences are a must.

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Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? 17, provided plenty of answers in the form of tips, technology use cases, real-world success stories and a raft of innovative ideas.

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Retail TouchPoints

AUGUST 30, 2023

This annual study of commerce trends benchmarks how 120 retailers and brands perform against more than 200 criteria across web, mobile, in-store and cross-channel experiences. Tip 1: Offer deep customer support to help with conversion and enhance loyalty. Tip 2: Simplify the cart and checkout process.

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Retail TouchPoints

OCTOBER 25, 2023

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. Many operate through social media platforms, with Facebook and Instagram being top performers.

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Omnisend

DECEMBER 14, 2023

Reading Time: 8 minutes Do you avoid promotions for Boxing Day because you think consumers have had enough of the sales between Black Friday to Christmas? And to help with planning your campaign, we’ve put together this guide that’s packed with Boxing day marketing tips. If so, think again! Let’s get started.

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Retail TouchPoints

JUNE 10, 2022

More than two-thirds of shoppers overall are already familiar with the metaverse, but the percentages for each generation vary widely, according to KPMG’s Go boldly, not blindly, into the metaverse Consumer Pulse Survey. The patterns reflect early adoption of other technologies, with younger, wealthier consumers ahead of the curve.

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Social Media Channel Technology Travel 257

Algopix

NOVEMBER 14, 2023

With consumers eager to snag the best deals, it’s crucial for sellers to be well-prepared to maximize their sales and capitalize on the shopping extravaganza. In this blog post, we’ll provide last-minute tips to help Amazon sellers make the most of Black Friday.

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Kissmetrics

DECEMBER 22, 2020

How Using Social Media Influencers Can Grow Your E-commerce Brand. Influencer marketing is the practice of working with well-known social media users to grow your brand. Nearly 89% of marketers say that influencer marketing campaigns’ ROI is the same or better than other marketing channels like SEO or PPC.

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eCommerce Payment Services Marketing Shopify 356

Retail TouchPoints

MAY 6, 2024

Gearing up for her brand’s 20 th anniversary she, of course, isn’t looking backward; she’s thinking about what’s next for her brand and the loyal community she’s built, through a blossoming media empire that includes social media, a podcast, a best-selling book and now, even a spot on The Real Housewives of New York City franchise.

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Ecommerce Platforms

NOVEMBER 3, 2022

In fact, it's predicted that more than 50% of US consumers will participate in this shopping event. So, here we'll provide our nine top tips for preparing your Black Friday eCommerce strategy. Black Friday Ecommerce Strategy – Tip 1: Social Media Marketing. Go to the top.

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Retail TouchPoints

SEPTEMBER 8, 2020

Olivela , a digitally native, mission-based retail platform, is emphasizing its key differentiators as a way to forge stronger relationships with customers and reach new audiences across channels. Olivela IRL successfully meets consumers’ content cravings. Customers love content,” Alland said.

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Consumer Beauty and Health Social Media eCommerce 130

Retail TouchPoints

SEPTEMBER 8, 2020

Olivela , a digitally native, mission-based retail platform, is emphasizing its key differentiators as a way to forge stronger relationships with customers and reach new audiences across channels. Olivela IRL successfully meets consumers’ content cravings. Customers love content,” Alland said.

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Consumer Beauty and Health Social Media eCommerce 130

Retail TouchPoints

AUGUST 8, 2023

“Despite there being an approximately 70% drop off in daily active users, we’ve still seen a massive amount of engagement,” said Kayla Kleinman, Social Media Associate for Bookshop.org , an ecommerce site that connects readers to independent booksellers, in an interview with Retail TouchPoints.

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lateshipment

JULY 12, 2022

Many consumers do brand research and read online reviews before committing to a business. Here are some practical tips to help optimize your customer service using the limited touchpoints available in a digital ecosystem. Many consumers would answer negatively when asked about robotic process automation in the sales process.

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eCommerce Customer Customer Experience Social Media 130

Kissmetrics

AUGUST 20, 2021

Sometimes repeat exposure is required, and it can take a long time for you to convince one customer to move away from a competitor, so increasing communication channels with your target audience is bound to help you in the long run. ” is unlikely to stick in the minds of your consumers. 10 Tips for Persuasive Commercials and Ads.

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Social Media Customer Shipping Costs Improvements 289

Retail TouchPoints

MAY 16, 2022

As its name implies, Direct to Consumer (DTC) retail seeks to appeal directly to consumers with a brand they will recognize and seek out. The mindset of today’s consumer is ‘I can get this stuff anywhere.’ This approach can carry through to other marketing and social media efforts as well.

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lateshipment

OCTOBER 12, 2023

Here are a few last-minute tips and tricks that can help you with your whole BFCM strategy. Last minute tips and tricks for BFCM 1. This also says a lot about your consumer behavior. And how countdowns, banners, and pop-ups affect your consumer behavior. Brands should see returns as a revenue channel.

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Wiser

AUGUST 31, 2017

BOGO sales are an attractive discount, as they appeal to consumers and improve retail sales. Consumers perceive a better deal when retailers offer “buy one, get one free,” than “50 percent off,” because shoppers want free , not cheap. Here are four tips to run better BOGO sales. Tip 1: Select Your Target Audience .

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Social Media Demo Consumer Gifts 149

Retail TouchPoints

JANUARY 4, 2023

“Direct to consumer” is so 2022. This new form of DTC is built on and grows alongside a strong, vocal community of consumer advocates that engage in regular, reciprocal conversations with the brands they buy from. Youthforia Founder Fiona Co Chan is featured regularly in the brand’s social content.

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Retail TouchPoints

OCTOBER 25, 2021

When consumers receive communications from a company, 96% feel loyal to the brand and 84% engage with its advertising. ” The right message can differ from channel to channel as well as person to person. But I don’t know that social media is the place that you want to put a message out that’s so promotional.

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Social Media Channel Marketing Consumer 314

RTP blog

APRIL 10, 2019

Last week, Retail TouchPoints broadcast its 2019 Connected Consumer Webcast Series , with retailers and solution providers alike sharing success stories and tips for providing a smooth experience across all channels. The RTP editors take the time to answer the question: What does being a Connected Consumer mean?

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Consumer Outdoor eCommerce Social Media 150

Omnisend

JANUARY 9, 2024

We’ll also give you tips on how to avoid common pitfalls and succeed in this competitive industry. Social media amplification : Social media marketing amplifies the reach of t-shirt businesses. Gather feedback : Use social media polls and focus groups to survey potential customers.

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Social Media Payment Services Shipping Costs eCommerce 88

Retail TouchPoints

FEBRUARY 25, 2022

While a desire to “dress to impress” may be a driver for many luxury shoppers worldwide, that isn’t the case for China’s youngest consumers. All Social Media is Important, from Livestreaming to Direct Messaging. “That’s the channel for influence,” said Williams. This generation is much more about self-gifting.

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Social Media Marketing Gifts Channel 261

Groove

JULY 9, 2020

Rather than disruptively pushing messages out to consumers, businesses must build an effective eCommerce branding strategy to provide prospects with the right content and information at the right time. Follow these 5 tips for building a high-converting branding strategy: Define your brand personality. Share your story.

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