Groove

APRIL 1, 2022

Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. What are Consumer Packaged Goods? First, let’s define what you’re trying to sell — consumer packaged goods. increased $63 billion.

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Merchant Services Consumer Shipping Costs Drop Ship 195

BigCommerce

MARCH 30, 2018

Don’t even say it out loud: Subscription boxes are not dead. Heralded as the newest, greatest ecommerce strategy beginning around 2010, subscription box services like BirchBox, Trunk Club and Dollar Shave Club have not only made headlines – they’ve made billions. In 2011, subscription brands made an estimated $57,000,000.

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Subscription Payments eCommerce Payment Services 345

GetElastic

JANUARY 30, 2019

The company recently launched Coyuchi for Life, the first sustainable subscription model for home textiles. During her conversation with Get Elastic, Mockus addresses the openness to new ideas from consumers which breeds an interest in new business models. Check back next month when we cover ecommerce and the subscription economy.

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Subscription Consumer Social Media eCommerce 151

Retail TouchPoints

FEBRUARY 12, 2021

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. The pandemic has forever altered consumer behavior, and this year in particular consumers find themselves in a kind of limbo — hope is on the horizon, but “normal” isn’t here yet.

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Consumer Omnichannel Events Customer Experience 347

Retail TouchPoints

APRIL 26, 2024

Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. Suzanne McDonnell: From the beginning, Bark’s founders knew that our consumers love their dogs passionately as their family, children and soulmates.

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Toys Social Media Subscription Consumer 267

GetElastic

SEPTEMBER 7, 2021

Just a few weeks after the unfortunate vitamin aisle experience a friend told me about a vitamin subscription company called Ritual. While the onboarding experience was fantastic, the subscription component is even better. Long story short, the way I shop for, and consume, vitamins has totally changed. And, I'm not the only one.

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Subscription eCommerce Shipping Costs B2B 148

365 Retail

FEBRUARY 23, 2022

Subscription services really took off in 2020 thanks to a combination of lockdown driving online shopping, consumers’ desire to save money, and the innate convenience of the subscription model. The subscription phenomenon. 45% of consumers streamed live television at least weekly, up from 20% in 2017. .

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Subscription Payment Services Marketing Multi-channel 104

RTP blog

AUGUST 17, 2018

The subscription economy has been making waves since 2010, when Birchbox debuted a subscription box that quickly gained popularity. In the evolving world of subscription retail, customer relationships are crucial, and innovative companies need to develop forward-looking skill sets to survive and thrive amid the competition.

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Subscription Payment Services Small Business Retail eCommerce 150

Retail TouchPoints

SEPTEMBER 6, 2023

Under this model, a customer signs up for a subscription service, typically as part of a free trial offer. Legacy FTC rules require sellers to disclose sale terms before consumers subscribe and to provide cancellation information. Companies caught exploiting subscription practices would face severe penalties.”

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Merchant Services Payment Services Subscription Consumer 254

Ecommerce Platforms

JANUARY 13, 2022

Convenience is the name of the game for online subscriptions. They want access to an infinite supply of streaming channels instead of having to purchase a movie every night. Many online consumers even seek out dozens of subscription offerings to streamline everything in their lives, from cooking to cleaning, and razors to gift giving.

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Subscription Shopify Payment Services Merchant Services 104

GetElastic

DECEMBER 1, 2021

So it’s no surprise that after the COVID-19 stay-at-home measures were implemented, the demand for online subscription services spiked. As such, it is a great time for retailers to enter the market and add subscriptions services to their existing physical products or simply start from scratch. Why’s that you may ask?

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Subscription Payment Services Payments eCommerce 148

Liveintent

JUNE 13, 2022

” We caught up with Stenberg to get his insights on the growth of email newsletters, threats of subscription fatigue, and the key to driving audience engagement. ” What do you say to those who believe subscription fatigue is bound to happen? . As an opt-in channel, email is also a rich source of audience data.

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Subscription Consumer Social Media Channel 62

FastSpring

SEPTEMBER 8, 2023

Google , 37 attorneys general maintain that Google uses illegal, anticompetitive, and/or unfair business practices that restrict competition, drive up prices, and limit choices, all of which harm consumers that purchase games and other digital goods through the Google Play store. Led by Utah Attorney General Sean D. 6 trial be canceled.

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Merchant Services Payments Payment Services Consumer 156

ESW

AUGUST 3, 2020

It’s been over a year since we first analyzed the rise of eCommerce subscriptions , and a lot has changed. Subscription services exploded, eCommerce adoption increased. This article explores the current state of the eCommerce subscription economy, the impact of COVID-19 and the opportunities still available to DTC brands.

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Subscription eCommerce Payment Services Food and Beverages 103

Smile.io

AUGUST 8, 2023

Subscription-based companies have earned a spot in taking ecommerce companies further and truly becoming direct-to-consumer brands. million active subscribers and discovered that the average subscription customer held over 4 total subscriptions—a 14% increase since 2021.

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Subscription Food and Beverages Social Media Banking 46

Liveintent

DECEMBER 10, 2019

Below, a handful of our successful D2C retail clients share what metrics they pay the most attention to when they’re evaluating new direct-to-consumer sales channels. The post The Metrics That Matter Most When Evaluating New Direct-To-Consumer Sales Channels appeared first on LiveIntent Blog.

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Channel Consumer Webinar Subscription 101

Retail TouchPoints

FEBRUARY 8, 2024

As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC. The growth of retail media networks (RMNs) in recent years has been impressive.

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Payments Payment Services Retail Channel 303

Retail TouchPoints

APRIL 3, 2023

Consumers spending more on their “fur babies” presents a big opportunity for brands like Myos Pet , which provides canine supplements crafted with Fortetropin® that are clinically proven to build muscle for better mobility and vitality. million or so homes spent $136.8 billion in 2023.

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Payment Services Social Media Subscription Channel 236

Smile.io

OCTOBER 18, 2023

Subscription-based products have grown in recent years, truly becoming (DTC) direct to consumers. Virtually every brand in every industry has some form of offer to turn your one-time purchases into a monthly subscription.  By making recurring purchases easier, subscription services have made shopping convenient again.

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Subscription Social Media Merchant Services Reference 53

Retail TouchPoints

APRIL 13, 2023

Understanding Wine Consumer Behavior Trends Today’s wine buyers skew older and are more affluent. For example, 16% of consumers purchased natural wine in 2021 and sparkling wines are also rising in popularity. You’ll also learn which channels you can reach them on and what messaging resonates best with them.

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Marketing Omnichannel Channel Social Media 316

Ecommerce Platforms

AUGUST 22, 2022

That’s not a bad idea, considering consumers are becoming more and more reliant on chat boxes. One of the core features that helps Richpanel stand out from the competition is how it allows store owners to handle customer support from multiple sales channels in one place. But why stop there? Multichannel Support.

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Multi-channel Shopify Channel Merchant Services 104

365 Retail

FEBRUARY 18, 2022

Enter the rise of the subscription box. As a result, subscription box delivery services rose significantly during the pandemic. According to Barclaycard’s latest research , Brits have become “a nation of super subscribers,” with a typical seven subscription services per household. stop, emerging purchasing channel?

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Subscription Gifts Beauty and Health Payment Services 52

Retail TouchPoints

SEPTEMBER 13, 2022

We are immensely grateful to John and Hisao for having the vision, ambition and commitment to turn Peloton into the iconic consumer brand it is today,” said Boone in a statement. Both subscriptions include the cost of an All Access Membership and unlimited access to Peloton’s entire library of live and on-demand classes.

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Subscription Retail Accessories Apparel 245

Optimizely

OCTOBER 10, 2018

The popularity of subscription boxes isn’t slowing down. Consumers love them because they’re a great way to discover new products. But because subscription boxes are such a successful business model, the market has also gotten far more competitive. But Joe didn’t start his career in subscription boxes, of course.

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Subscription Marketing Social Media B2C 150

Optimizely

APRIL 5, 2018

Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer? What does it mean to shift to direct-to-consumer? Direct-to-consumer means exactly what it sounds like: using ecommerce platforms to sell products directly to buyers.

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B2C Consumer Shipping Costs Supplies 170

Retail TouchPoints

AUGUST 24, 2022

Prior to this partnership, Peloton products were sold exclusively through the brand’s own ecommerce site, inside sales channels and showroom. This collaboration will enable Peloton to expand its distribution and engage millions of Peloton Members (and prospective Members) in a new channel for the brand.

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Accessories Apparel Subscription Channel 247

ESW

JULY 6, 2023

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. Essentially, The Amazon Effect refers to the ways in which consumer expectations have changed as a result of shopping with the dominant online marketplace.

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eCommerce Payment Services Customer Shipping Costs 139

Sailthru

MAY 12, 2023

From streaming subscription services to gaming to podcasts, consumers have an endless choice of options and platforms for consuming content. The 2023 Consumer Trends Index surveyed more than 6,000 people across the world about their purchase patterns. Leverage machine learning to detect churn.

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Consumer Marketing Webinar Subscription 78

Retail TouchPoints

MAY 22, 2023

Ads pop up, slide in or play in the background on every platform, and consumers see right through this cacophony of attempts to grab their attention. The more consumers become inundated with ads, the less effective these ads prove to be. Consumers are willing to share their personal information in exchange for individualized treatment.

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Presentation Consumer Financial Services Payment Services 288

Retail TouchPoints

MAY 1, 2023

Investment Darlings: Sustainability, AI and Personalization While the industry is rife with new brands designed to challenge the marketplace and offer consumers more pointed solutions, investors are considering the ripple effects of external forces, like inflation, that will undoubtedly impact the long-term ROI of their investments.

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Retail Beauty and Health Omnichannel Operations 246

Liveintent

MAY 12, 2021

.” While industry momentum has gathered around email newsletters as a primary vehicle for driving subscriptions, so too has the trend of Native Advertising. Consumers want advertising to be less jarring and to feel like an organic addition to the content they are consuming.

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Channel Subscription Consumer Blog 71

365 Retail

APRIL 20, 2022

The UK Government has today announced new rules “to protect consumers’ hard-earned cash” and the hospitality sector by releasing plans to make illegal hosting a fake review and paying someone to write a fake review. New measures requiring legal changes, such as tackling fake reviews, will come into effect following parliamentary approval.

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Consumer Leisure Small Business Retail Subscription 65

Retail TouchPoints

JANUARY 19, 2022

She joins from Paper Source , where she served as CEO for six years and helped transform the retailer from a brick-and-mortar-focused company into a lifestyle brand with a digital platform spanning social media, digital content, online subscriptions and affiliate partnerships. Park also oversaw its sale to an affiliate of Barnes & Noble.

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Fashion Social Media Accessories Subscription 297

Retail TouchPoints

OCTOBER 10, 2022

With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever. For instance, TV attribution is unique (consumers can’t click on a TV).

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Multi-channel Marketing Retail Channel 286

Liveintent

MARCH 31, 2020

To survive and scale growth, brands will have to diversify their marketing strategies and start testing new channels. Just look at Quip, a Brooklyn-based company that provides subscription-based oral care products and online dental services. Measuring the success of a new channel. Scaling to offline marketing channels.

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Channel Document Magazine Subscription 90

lateshipment

OCTOBER 16, 2023

Ryanair uses this consumer behaviour and strategizes its online presence on social media. Dunzo Dunzo is a hyperlocal delivery service which uses meme marketing and moment marketing to approach its audience in social media along with consumable comics. You don’t have to post salesy stuff through your broadcast channels.

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Social Media Subscription Channel POS 130

Retail TouchPoints

SEPTEMBER 20, 2022

Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Investing in New Channels. Marketing budgets are 9.5%

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Omnichannel Marketing Social Media Channel 263