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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization. How Do You Calculate Conversion Rate? Traffic Channels.

Channel 113
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4 Types of User Experience Research for Ecommerce Conversion

BigCommerce

Customer research for ecommerce stores is essential. Not only does it inform conversion optimization , it allows you to adjust your overall marketing and customer acquisition strategies. Using your customer research, you can create personas to foster the personalization of your website. Usability issues.

eCommerce 290
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[Video] Optimizing for Conversions to Create Lifetime Value, Part 1: What Is Conversion Rate Optimization?

ROI Revolution

Optimizing your website for conversions is a crucial part of not only increasing sales but also increasing the lifetime value of your customers. Any brand selling online should be including conversion rate optimization in their strategy to be on the path to profitable growth. Published June 7, 2021.

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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. Custom reporting: With GA4, you can easily create custom reports with the help of its report builder. But with the data retention limitations in GA4, that has now changed.

eCommerce 290
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UpSellit delivers turnkey integration with Pepperjam’s Ascend™ platform

UpSellIt

This partnership makes the turnkey integration of UpSellit’s managed conversion optimization possible for Ascend brands. Pepperjam is a leading affiliate marketing technology and service provider that powers growth for marketers seeking a scaled alternative to their primary sales and marketing channels. What is Pepperjam?

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The Existential Threat to Ecommerce

Retail TouchPoints

Ecommerce brands are desperately looking for people with expertise in merchandising, customer experience, site design, conversion optimization and countless other roles, but the available talent pool simply doesn’t exist. Brands can’t easily redeploy in-store personnel to their ecommerce channel.

eCommerce 305
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Emerging Affiliate Marketing Trends in the New Year

UpSellIt

Pay attention to these six trends to optimize your affiliate channel in 2022. Marketers utilize AI to streamline conversion optimization, content creation, and customer engagements. Identify areas where AI can reduce workload, optimize conversions, and enhance customer engagements.

Marketing 138