365 Retail

JULY 5, 2022

Customers are becoming more vigilant about spending money. How can brands capture customer loyalty at this turbulent time? Achille Traore, CEO, White Label Loyalty. Retail customer loyalty programs can help with both retention and new customer acquisition by enticing customers to purchase from you over your competitor.

Customer Loyalty 70

Customer Loyalty Customer Retail Banking 70

Optimizely

JANUARY 11, 2018

By ingesting the right customer data, dynamic segments grow and shrink as your customers move in and out of the segments — automatically triggering the right campaigns at the right time. For example, as soon as a new buyer completes a purchase, they’re added automatically to a new buyer segment.

Customer 334

Customer B2C Customer Data Improvements 334

SellBrite

JUNE 7, 2017

The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. Here is an example of nice branded shipping confirmation : 3.

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

Kissmetrics

JANUARY 17, 2022

Most marketers use the strategy on multiple channels. The point of personalized marketing is to understand your customers more and how they like to communicate so you can better engage them in the busy online world. Segmentation helps brands to understand their customers better and target their products accordingly.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Optimizely

DECEMBER 14, 2017

This is exactly why you need to carefully monitor how each and every customer interacts with your brand on a daily basis and build out a customer engagement strategy. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

Optimizely

DECEMBER 14, 2017

This is exactly why you need to carefully monitor how each and every customer interacts with your brand on a daily basis and build out a customer engagement strategy. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

Retail TouchPoints

JULY 14, 2023

How to Inspire Customer Loyalty with an Assist from AI Brands can now replicate a positive in-store experience online, but the right AI products can equip them to level up when it comes to personalization. With AI, brands can analyze customer behavior across shopping channels to provide highly customized product suggestions.

eCommerce 222

eCommerce Order Fulfillment Fulfillment Multi-channel 222

Retail TouchPoints

MARCH 9, 2022

It’s those retailers that can most quickly and accurately react to these turbulent market forces and behaviors that are creating the most innovative and positive customer experiences. The rest are at risk of losing customer loyalty, brand affinity and revenue. Identifying the Right Use Cases.

Retail 303

Retail Customer Data Customer Experience Social Media 303

UpSellIt

AUGUST 23, 2023

Omnichannel Ecommerce Personalization The goal of omnichannel ecommerce personalization is to establish a unified and consistent experience across multiple channels, allowing businesses to interact with shoppers at various points in the customer journey. User Segmentation 5. Urgency Messaging 8.

eCommerce 126

eCommerce Recommendation Omnichannel Customer Data 126

Smile.io

MAY 15, 2024

. - There are many scaling strategies for commerce brands—laying the foundation for growth, enhancing operational efficiency, expanding market reach, focusing on customer loyalty, and adding programs like Smile.io to retain customers. Examples included. Loyalty & Reward Program Insights from Smile.io

Payment Services 46

Payment Services Merchant Services eCommerce Payments 46

Optimizely

JUNE 10, 2020

And, with new ecommerce brands seemingly popping up daily, it’s essential that brands focus on building loyalty within their customer base. So, how do you differentiate your brand and create serious customer loyalty? Many Sephora shoppers seek out the Rouge (top tier loyalty membership level) as a badge of honor.

Customer Loyalty 195

Customer Loyalty eCommerce X-cart Outdoor 195

Optimizely

NOVEMBER 16, 2017

However, data has proliferated as quickly as your marketing tools have. When every single platform is collecting data, things can get messy, fast. If you manage to pull together all of your customer data, you can gain really powerful insights into what marketing tactics work and what don’t. Customer service platform.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

UpSellIt

JULY 13, 2023

By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. An omnichannel retail strategy connects numerous channels and touchpoints to provide customers with a seamless shopping experience. What is Omnichannel Retailing?

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards.

Social Media 274

Social Media Consumer Information Marketing 274

MagentoBrain

MAY 23, 2023

It provides customers with rewards for repeat purchases, which can help increase their attachment to your brand. A well-designed loyalty program can also help you collect valuable customer data and insights, which can inform your marketing and sales strategies. It expands your reach and attracts new community members.

Social Media 52

Social Media Customer Loyalty Customer Data Improvements 52

ESW

MAY 17, 2023

Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel. Non-digital channels like ordering by phone and exchanging emails about purchase orders and invoicing are not just inefficient – they create unnecessary friction throughout the buying journey.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

Wiser

AUGUST 28, 2023

Utilizing social media, customer surveys, and review platforms can facilitate the collection of this feedback. Integrating these insights into your retail assortment strategy allows for dynamic adaptation to customer needs and expectations, leading to increased customer loyalty and sales.

Retail 146

Retail Fashion Information Customer Data 146

Retail TouchPoints

FEBRUARY 18, 2022

“We’ve talked for many years about how digital channels influence the buying journey whether or not the consumer ends up buying in a digital channel versus a physical one. Cost optimization has become more important, but those digital channel costs are higher than they were before,” he said. “

eCommerce 298

eCommerce Shipping Costs Channel Operations 298

Ecommerce Platforms

OCTOBER 4, 2022

For instance, You can add and move products in bulk to publish to multiple sales channels. On top of that, you can also edit product information and synchronize these edits across all your sales channels. Sales Channel Management. Benefit from omnichannel selling by managing multiple sales channels simultaneously.

eCommerce Platforms 208

eCommerce Platforms eCommerce Payment Services Merchant Services 208

Retail TouchPoints

SEPTEMBER 17, 2020

With this accountability comes the need to think deeply about how all customer touch points connect to deliver an agile, profitable and personal experience that resonates with each and every customer. Until now, personalization as a retail tactic has been primarily siloed across channels. Let’s take a look.

eCommerce 195

eCommerce Mobile Channel Customer Loyalty 195

365 Retail

FEBRUARY 23, 2022

The repercussions of lockdown – forcing retailers to close then reopen multiple times over the past two years – and more recent supply chain shortages have given rise to hybrid shopping: with consumers looking for what they want across multiple channels, both online and off. This could perhaps be due to the rise in customer loyalty. .

Subscription 102

Subscription Payment Services Marketing Multi-channel 102

Optimizely

DECEMBER 5, 2017

For example, you could send an automated email that encourages a one-time buyer to come back again by offering a certain percentage off a second purchase. Use customer data to segment buyers. You can specifically market to at-risk one-purchase buyers, for example, and have a better idea of the messages you should send.

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150

RetailMinded

JULY 8, 2021

The downside of conventional marketing is that it’s hard to touch base with clients if you don’t have their contact information and customer data. Increases Customer Loyalty . The cost of acquiring and converting new customers is higher than the cost of retaining existing customers.

Marketing 106

Marketing Retail Customer Loyalty Social Media 106

Omnisend

JANUARY 8, 2024

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?

Customer 88

Customer Customer Retention Social Media X-cart 88

Optimizely

APRIL 5, 2018

According to Market Realist , “Nike has been using the DTC channel to make brand statements, as well as push sales of premium products. Its control over the channel gives the company greater leeway over pricing, inventory, and merchandising decisions. percentage point expansion in its gross margin each year through fiscal 2020. ”.

B2C 170

B2C Consumer Shipping Costs Supplies 170

GetElastic

SEPTEMBER 16, 2021

In fact, customers that shop using more than one channel have a 30% higher lifetime value than those that only use one. What exactly is a hybrid customer experience? A good example in understanding the hybrid experience is how many companies now let customers order products online and pick them up at one of their local stores.

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

GetElastic

SEPTEMBER 16, 2021

In fact, customers that shop using more than one channel have a 30% higher lifetime value than those that only use one. What exactly is a hybrid customer experience? A good example in understanding the hybrid experience is how many companies now let customers order products online and pick them up at one of their local stores.

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

Smile.io

FEBRUARY 2, 2024

  In this loyalty report, we dig into the growth of ecommerce brands through key indicators such as Smile generated value, customer lifetime value (CLV), repeat customer rate, average order value (AOV), purchase frequency (PF), and loyalty ROI. allows you to embed custom loyalty content throughout your website.

Customer Loyalty 87

Customer Loyalty eCommerce Customer Merchant Services 87

BigCommerce

SEPTEMBER 14, 2018

Customers are buying more and more things online and are buying fewer goods from traditional physical retailers. This trend hurts legacy brands whose primary channel of selling products has been through stores like Bloomingdales and Macy’s, stores that have been struggling and even closing many locations lately. From a service side.

Consumer 305

Consumer Shipping Costs Merchant Services Games 305

Smile.io

AUGUST 1, 2022

The good news is that you're probably already using two powerful channels to retain customers⁠—email and SMS. Here are five ways you can use both channels  to increase retention and keep your customers around for life. Happier customers. Here's a great example from Everlane.

Merchant Services 74

Merchant Services Marketing Payment Services Omnichannel 74

Retail TouchPoints

FEBRUARY 18, 2021

There are some business types — for example large grocery or big box stores — where appointments may not be a requirement in the future,” said Cimarron Buser, President and CEO of the Appointment Scheduling & Booking Industry Association (ASBIA) in an interview with Retail TouchPoints.

Retail 299

Retail Beauty and Health Books Omnichannel 299

Algopix

DECEMBER 2, 2020

Retailers must aim to make switching among these sales channels easy. That’s why many businesses are incorporating both online and in-store activities as part of their customer profiles. AI advancements in retail catalog optimization are here to help by eliminating human error and improving the usability of customer data.

Customer Experience 78

Customer Experience Improvements Management Customer 78

Retail TouchPoints

APRIL 13, 2021

The 15 sessions, now available on demand, encompass critical areas of the retail enterprise, including: customer loyalty strategies; visual tech developments such as AR and 3D modeling; fulfillment and delivery management; the power of social networks; fast-growing Buy Now, Pay Later services; and the all-important customer experience.

Consumer 142

Consumer Payment Services Fulfillment Multi-channel 142

Omnisend

DECEMBER 15, 2020

The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts. Higher long-term customer engagement and brand trust. What is Omnichannel Support?

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

BigCommerce

SEPTEMBER 28, 2017

Actively use text for customer service and support. How to combine big data + human charm to get the best of both worlds (and beat your competition). What is Multi-Channel Ecommerce Customer Service? Are you texting with your customer yet? This is what multi-channel customer service aims to solve.

Channel 402

Channel Live Chat Multi-channel Customer 402

Retail TouchPoints

AUGUST 30, 2023

While both executives and consumers agreed that product was a critical loyalty driver, garnering 46% and 48% of respondents respectively, there was a significant disconnect when it came to secondary factors. For example, while 35% of consumers said it was important that products were easy to find and purchase, only 17% of executives agreed.

Customer Loyalty 261

Customer Loyalty Retail Shipping Costs Financial Services 261

Omnisend

APRIL 26, 2021

It means reaching out to your customers with the right message, at the right time, and in the right place. It means building a connection over time by showing that you are aware of a customer’s needs and preferences, and have the right answers to their questions. The classic example of AR in furniture ecommerce comes from (who else?)

eCommerce 135

eCommerce Social Media Merchant Services Shopify 135