Retail TouchPoints

NOVEMBER 14, 2022

Competitive pricing is a key strategy to build customer loyalty and increase sales. By using AI to calculate prices based on market demand and other market conditions, you can ensure that you’re offering the best value to your customers. . This can help improve customer loyalty and help you stand out from competitors.

Customer Loyalty 320

Customer Loyalty Operations Improvements Customer Experience 320

Retail TouchPoints

FEBRUARY 18, 2022

“We’ve talked for many years about how digital channels influence the buying journey whether or not the consumer ends up buying in a digital channel versus a physical one. That, combined with more stringent data privacy regulations, has made data collection and enrichment a top investment priority for 2022.

eCommerce 294

eCommerce Shipping Costs Channel Operations 294

Optimizely

JUNE 10, 2020

And, with new ecommerce brands seemingly popping up daily, it’s essential that brands focus on building loyalty within their customer base. So, how do you differentiate your brand and create serious customer loyalty? Many Sephora shoppers seek out the Rouge (top tier loyalty membership level) as a badge of honor.

Customer Loyalty 195

Customer Loyalty eCommerce X-cart Outdoor 195

Kissmetrics

JANUARY 17, 2022

Most marketers use the strategy on multiple channels. The point of personalized marketing is to understand your customers more and how they like to communicate so you can better engage them in the busy online world. Segmentation helps brands to understand their customers better and target their products accordingly.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. Zero-Party Data and the Rise of Conversational Commerce.

Customer 191

Customer Retail Information Consumer 191

ESW

MAY 17, 2023

Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel. Non-digital channels like ordering by phone and exchanging emails about purchase orders and invoicing are not just inefficient – they create unnecessary friction throughout the buying journey.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

Wiser

AUGUST 28, 2023

Utilizing social media, customer surveys, and review platforms can facilitate the collection of this feedback. Integrating these insights into your retail assortment strategy allows for dynamic adaptation to customer needs and expectations, leading to increased customer loyalty and sales.

Retail 146

Retail Fashion Information Customer Data 146

MagentoBrain

MAY 23, 2023

It provides customers with rewards for repeat purchases, which can help increase their attachment to your brand. A well-designed loyalty program can also help you collect valuable customer data and insights, which can inform your marketing and sales strategies. It expands your reach and attracts new community members.

Social Media 52

Social Media Customer Loyalty Customer Data Improvements 52

RetailMinded

JULY 8, 2021

The downside of conventional marketing is that it’s hard to touch base with clients if you don’t have their contact information and customer data. Depending on the approach you applied to your business, you will have access to survey results, rankings, impressions, likes, shares, sales, conversions, and clicks.

Marketing 106

Marketing Retail Customer Loyalty Social Media 106

Omnisend

JANUARY 8, 2024

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?

Customer 88

Customer Customer Retention Social Media X-cart 88

Optimizely

AUGUST 9, 2018

For brands that decide to really focus on growing digital channels, they’ve realized they can compete with even the buzziest digital-native brands. But despite this, many brands make a lot of assumptions about what their customers want and need. Paid costs are on the rise, and brands are seriously concerned.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

lateshipment

NOVEMBER 26, 2023

With the importance of customer retention clear, it’s time to focus on one particular component that is crucial to increasing your customer loyalty in the long run — ‘the post-purchase customer journey’. The answer is: on everyone — from marketing to sales to operations and customer service.

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

Omnisend

DECEMBER 15, 2020

The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts. Higher long-term customer engagement and brand trust. What is Omnichannel Support?

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Retail TouchPoints

AUGUST 30, 2023

based survey conducted by Dynata. With customer behaviors and expectations changing so rapidly, it’s difficult to pinpoint what truly drives this lack of brand love and loyalty. Conversely, 20% of executives thought “community belonging” was a critical loyalty driver, while only 8% of consumers said the same.

Customer Loyalty 250

Customer Loyalty Retail Shipping Costs Financial Services 250

Retail TouchPoints

FEBRUARY 18, 2021

consumer health concerns still loom, according to survey data from Shopkick. JRNI Appointments helps automate the BHLDN appointment scheduling process, making it easy for associates to book meetings across all channels. Even with vaccinations beginning to roll out across the U.S.,

Retail 279

Retail Beauty and Health Books Omnichannel 279

eCommerceFuel

SEPTEMBER 6, 2023

Product Insights: Guide product development based on specific customer segment needs. Pattern Recognition: Understand and anticipate buying behaviors to inform your customer segmentation strategy. Channel Strategy: Adapt messaging and tactics for each marketing channel based on segment behavior. Start with 5-7 questions.

Customer 26

Customer Social Media Marketing Recommendation 26

Smile.io

JULY 28, 2020

While it's important to tap into new markets, keeping your existing customers loyal requires much less effort, time, and resources. And the best way to do this is through a customer loyalty program. Starbucks has one of the most successful loyalty programs of all time. They call it Starbucks Rewards.

Food and Beverages 46

Food and Beverages Customer Marketing Games 46

ESW

SEPTEMBER 29, 2023

Consumers have shifted from shopping primarily in-store to now using a mix of online, mobile and brick-and-mortar channels. Because customers demand it. Surveys consistently show that shoppers often start their purchase journeys on one channel and complete it in another. Why focus on omnichannel?

Omnichannel 146

Omnichannel Payment Services Merchant Services Multichannel 146

Retail TouchPoints

DECEMBER 3, 2021

As the 69% of retailers pointed out in the aforementioned POI survey, promotional planning takes time, and employee time costs money. Retailers should invest in predictive demand-driven forecasts and customer-centric simulations across all channels and customer segments.

Shipping Costs 246

Shipping Costs eCommerce Customer Loyalty Information 246

Optimizely

SEPTEMBER 4, 2018

Even if you’ve created a robust ecommerce marketing strategy, doing the wrong thing at the wrong moment could chase away even your very best customers. Making a big mistake can actually undo all the hard work you’ve done to build your brand, engage your buyers, and encourage customer loyalty.

eCommerce Marketing 231

eCommerce Marketing eCommerce Marketing Omnichannel 231

GetElastic

APRIL 28, 2022

Boosted Customer Loyalty : As a result of the direct relationship brands can facilitate with customers, they can build a more loyal customer base. An example of a DTC eCommerce brand is Glossier, a company in the beauty industry, which uses the platform Contentful to facilitate their sales channels.

Payment Services 78

Payment Services eCommerce Customer Retention Demo 78

Smile.io

MARCH 2, 2022

You’re in luck because we’re about to go over 4 great strategies for generating customer feedback online. Loyalty Program Data Loyalty programs are one of the best sources of rich customer data. Here are 4 metrics you can use to measure customer loyalty online!

Customer 70

Customer Live Chat Social Media Customer Loyalty 70

Optimizely

DECEMBER 19, 2017

Don’t be afraid to get specific and really dig into your customer profile so you can better target your ideal customers and find who really wants to buy from your brand. This is exactly why you need an ideal ecommerce customer profile. Collect your loyal customer data. Most engaged channels : Instagram/Facebook.

Customer 300

Customer eCommerce B2C Fashion 300

BigCommerce

FEBRUARY 13, 2018

When you factor in the expanded ecommerce selling opportunities through omni-channel retail (like adding Amazon and eBay storefronts to your sales approach, for example), it’s easy to see that now is the best possible time to grow an ecommerce business. This strategic move helped boost customer loyalty and incentivize repeat purchases.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Optimizely

JUNE 13, 2019

You don’t always have to understand why exactly your customers make the choices they do — you just have to know that they are doing it and use that data to your advantage to drive customer loyalty. First-party data. The second way to collect the necessary information is to ask customers for it.

Customer 270

Customer Outdoor Social Media Customer Loyalty 270

Kibo

OCTOBER 12, 2021

When Personalization is achieved at scale, meaning a business provides personal interactions with all or most of their customers, it can deliver a 1-2% lift or higher for retailers. What is a customer data platform? Companies use CDPs to build better customer relationships and increase customer lifetime value.

Customer Data 62

Customer Data Multichannel Customer Experience Customer Loyalty 62

iVend

DECEMBER 7, 2022

Not being able to find or buy the goods they want is a major turn-off for customers, and likely to send them straight into the arms of your competitors. For the most personalised customer experience, the process would use existing customer loyalty program data, such as previous purchases and preferences.

eCommerce 98

eCommerce Retail Customer Experience Gifts 98

Kibo

MARCH 2, 2023

An increasing number of manufacturers are looking to eCommerce to maintain customer loyalty while in turn reaching new customers this year. According to Statista, it is estimated that 17% of B2B sales will come from digital channels in 2023. This in turn can help increase customer engagement, loyalty, and lifetime value.

Payment Services 62

Payment Services Multi-channel eCommerce Shipping Costs 62

Omnisend

FEBRUARY 8, 2023

This includes: Email preheader and header Hero image Email body Product listing and recommendations Discount codes Ideally, the email automation software should also let you add custom fields to different emails to personalize further how you communicate with customers. For example, let’s imagine a customer abandons their cart.

Shipping Costs 78

Shipping Costs Recommendation B2C B2B 78

BigCommerce

DECEMBER 20, 2017

CRO & Data-Driven Optimizations. Omni-Channel Management. Customer Lifetime Value & Referral Programs. Now, brands must look to new tactics to make their customer experience a differentiator. Those data points can include: Search Queries: Recommend products based on a customer’s search terms.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

Ecommerce Platforms

FEBRUARY 20, 2020

According to a recent survey , retail executives now acknowledge the importance of modern point of sale systems in their businesses, and are exceedingly upgrading their POS solutions. A subsequent survey conducted in 2019 went much deeper and established the precise POS capabilities retail businesses are currently focusing on.

POS 118

POS Payment Services Merchant Services lightspeed 118

Ecommerce Platforms

FEBRUARY 20, 2020

According to a recent survey , retail executives now acknowledge the importance of modern point of sale systems in their businesses, and are exceedingly upgrading their POS solutions. A subsequent survey conducted in 2019 went much deeper and established the precise POS capabilities retail businesses are currently focusing on.

POS 104

POS Payment Services Merchant Services lightspeed 104

Kibo

MAY 14, 2014

Little more than a decade ago, a smiling sales associate and a 1-800 support number were enough to ensure a great customer experience. Today, that same merchant must enable a seamless shopping experience across multiple channels—mobile, tablet, laptop, print, in-store—or risk losing the sale or, what’s worse, the customer.

Customer Experience 62

Customer Experience Omnichannel Improvements Customer 62

ESW

MAY 23, 2018

By bypassing retailers, brands are able to foster long-term relationships directly with their customers. They also gain control over the transaction, user experience, and customer contact information, which are crucial to generating repeat purchases and customer loyalty.

Consumer 122

Consumer Payment Services Shipping Costs Payments 122

Kissmetrics

JUNE 9, 2017

If you have a massive collection of customer data but aren’t using it in any meaningful way, this represents an untapped opportunity for business growth. If this sounds like you, don’t feel bad, there are steps you can take now to start getting a return on your data collection immediately. Data Visualization.

Customer Retention 205

Customer Retention Customer Data Information PPC 205

Ecommerce Platforms

DECEMBER 23, 2019

A CRM software is capable of piecing together all every single bit of data it collects about your leads, and then use the resultant insights to systematically target individuals with personalized messages across multiple channels. And speaking of which, HubSpot CRM covers all the core channels where ecommerce sales processes occur.

Social Media 129

Social Media Management Multi-channel Mobile 129

Ecommerce Platforms

JANUARY 15, 2023

Live chat is one of the top customer contact options on offer today. In fact, according to one report, 79% of businesses believe implementing live chat resulted in increased sales, revenue, and customer loyalty. Companies can also track customer satisfaction scores by individual agent and team.

Live Chat 196

Live Chat Multi-channel Social Media Channel 196