365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Customer data should always be two things: reliable and repeatable.

Customer Data 65

Customer Data Customer Multi-channel Events 65

Retail TouchPoints

MARCH 8, 2021

As technology and digital continues to infiltrate consumers’ lives, the need for human interaction and emotional connection is more important than ever. Retail TouchPoints (RTP): Shikatani Lacroix Design’s latest white paper looks at finding the balance between technology and human interaction.

Customer Data 249

Customer Data Customer White Paper Technology 249

Retail TouchPoints

APRIL 1, 2024

Recent estimates forecast that nearly a quarter of global retail sales will come from online channels by 2027, so the ability to serve a multilingual customer base will be essential for businesses seeking global success. Ensuring private customer data is kept private is not just a best practice — in some places, it is the law.

Retail 269

Retail Customer Experience Customer Retention Technology 269

Retail TouchPoints

JUNE 9, 2023

By necessity, retailers are most concerned with the present day: they have to make sales and engage customers in the moment, no matter what channel they’re operating in. There’s the AI-powered Customer Data Platform provider Pairzon , AI imaging provider Claid.ai ; and AI-powered inventory optimization from syrup.

Presentation 219

Presentation Customer Data Channel Operations 219

Kissmetrics

JUNE 14, 2017

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. You want every interaction to embody brand consistency and offer customer satisfaction.

Channel 226

Channel Customer Jewelry Customer Data 226

Sailthru

NOVEMBER 19, 2019

For the past several years, Forrester has published the Forrester Cross Channel Campaign Management Wave, their analysis of marketing technology vendors based on current offering and strategy in this field. Next-generation CCCM requires customer data management, advanced analytics, and cross-channel orchestration, among others.

Channel 74

Channel Management B2C Reference 74

Algopix

JULY 13, 2023

In today’s competitive online marketplace, effectively managing customer relationships is crucial for the success of any eCommerce business. What Is a Customer Relationship Management System? This includes storing customer profiles, contact information, purchase history, and communication logs.

Payment Services 78

Payment Services eCommerce Management Customer 78

GetElastic

SEPTEMBER 2, 2021

I have been an Account Manager and Consultant for a large portion of my career before making the switch to sales and marketing operations a few years back. Earlier this year, Elastic Path announced its BETA release of Account Management for Elastic Path Commerce Cloud. Market Trends in B2B eCommerce. Time = Money.

B2B 141

B2B Management eCommerce B2C 141

Ecommerce Platforms

FEBRUARY 9, 2023

We’ll cover: How to sell across channels with Shopify POS Go How to sell in person with Shopify POS Go How multi-brand stores can sell with Shopify POS Go Keep reading to learn all about the selling potential you have with Shopify POS Go. As a result, we’d like to walk through ways to properly sell across channels with Shopify POS Go.

POS 104

POS Shopify Merchant Services Channel 104

Retail TouchPoints

JULY 24, 2023

According to The Small Business Blog , emails are an effective marketing channel because most U.S. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6% This channel is tried and true, but retailers must take a creative and personalized approach to stand out.

Small Business Retail 200

Small Business Retail Marketing Retail Social Media 200

Retail TouchPoints

MARCH 3, 2023

There are four main tactical challenges that retailers seem to be facing in getting personalization off the ground: Data management, data analytics, alignment of retail organizations across functions and tools and technology enablement. Customers’ data trails can help retailers access preferences, past orders and history.

Consumer 213

Consumer Customer Loyalty Customer Experience Recommendation 213

Pivotree Blog

OCTOBER 17, 2022

But certain elements must happen behind the scenes — like product content optimized for each channel and inventory visibility to ensure you don’t promote a product that’s actually out of stock. 5: Make Social Channels a Priority. Marketplaces are also a favorite channel for product search. .

Channel 98

Channel Customer eCommerce SEO 98

Retail TouchPoints

AUGUST 29, 2023

Creating a competitive advantage in personalization is based on a company’s ability to capture, analyze and use personalized customer data, as well as understand, customize and optimize the customer journey, all at scale. It has to be cross-channel. These need to be unified.

Multi-channel 200

Multi-channel Retail Customer Experience Customer Data 200

Retail TouchPoints

OCTOBER 8, 2020

GameStop plans to expand its physical and digital video game offerings as well as enhance its retail technology infrastructure through the deal. As part of the agreement, GameStop will standardize its solutions on Dynamics 365, Microsoft’s portfolio of cloud-based business applications and customer data platform.

Games 233

Games Omnichannel Retail Subscription 233

UpSellIt

JULY 13, 2023

By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. An omnichannel retail strategy connects numerous channels and touchpoints to provide customers with a seamless shopping experience. What is Omnichannel Retailing?

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

RETAIL MANAGEMENT SOFTWARE

JANUARY 16, 2024

As we step into 2024, the retail sector is undergoing significant transformations in technology, supply chain dynamics, and consumer behavior. Immersive Shopping Experiences: In 2024, retailers are focusing on creating immersive and interactive shopping experiences for customers.

Payment Services 98

Payment Services Retail Supplies Omnichannel 98

Retail TouchPoints

OCTOBER 27, 2021

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Game Theory Meets Attribution. AI-Driven MTA at Scale.

Multi-channel 265

Multi-channel Games Retail Social Media 265

Groove

AUGUST 18, 2020

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. This tool makes it easy for eCommerce merchants to grow their contact lists, personalize user experiences and communicate more effectively with customers. Real-Time Customer Data.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Retail TouchPoints

JANUARY 11, 2023

Not to mention that Shopify has many other technology partners that can help brands of all sizes connect their channels and therefore, all of their customer data — improving the entire lifecycle for the customer.

Social Media 249

Social Media Multi-channel Customer Loyalty Shopify 249

Retail TouchPoints

OCTOBER 18, 2021

Insights from signals can help brands create the connective tissue between all of their channels to deliver the most relevant experience, from research to purchase to support and back. Connect every channel. In order to make the cross-channel dream a reality, brands need to pass data quickly between channels.

Customer Experience 256

Customer Experience Customer Channel Omnichannel 256

Retail TouchPoints

APRIL 20, 2022

They manage the process from site identification to store opening in about half the time and half the cost we had been experiencing,” Del Fante explained. Everything from the millwork to the fixtures and technology drive a brand story. This technology is useful in cities and states that don’t allow customers to see the product.”

Retail 349

Retail Social Media Technology Events 349

Retail TouchPoints

JUNE 11, 2021

Retailers must look for the right technology that will streamline their operations and improve the customer experience, which can ultimately increase brand loyalty and revenue. Providing Various Payments Technologies. Tying Channels Together. Creating a combination physical-digital shopping experience requires data.

Payment Services 173

Payment Services Payments Retail Sporting Goods 173

RTP blog

DECEMBER 23, 2019

For retailers, this has meant investing in cloud-based technologies and finding new ways to connect with their customers and expand their digital footprint. It gives retailers the ability to make operational adjustments in real time, ensuring that customers are not being left on hold but instead receiving the support they need.

Payment Services 195

Payment Services eCommerce Payments Mobile 195

Retail TouchPoints

SEPTEMBER 20, 2022

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Still, these channels carry significant costs — the kind that can make even an experienced marketer do a double take. Investing in New Channels. Invest in First-Party Data.

Omnichannel 244

Omnichannel Marketing Social Media Channel 244

Algopix

DECEMBER 2, 2020

But what does this transformative technology actually look like in practice? And how are companies using AI classification to revolutionize the customer experience? Retailers must aim to make switching among these sales channels easy. The End Goals of AI-Based Product Catalog Management. Predictive Inventory Management.

Customer Experience 78

Customer Experience Improvements Management Customer 78

Retail TouchPoints

NOVEMBER 14, 2022

Additionally, by implementing an AI-powered forecasting solution, you can increase your operational efficiency and enhance customer satisfaction by proactively managing your supply chain while reducing waste and costs across your operations. Customer support. Operations.

Customer Loyalty 303

Customer Loyalty Operations Improvements Customer Experience 303

RETAIL MANAGEMENT SOFTWARE

APRIL 24, 2023

In this blog, we’ll explore the latest trends and challenges related to executing customer loyalty programs in the retail industry and provide insights on how retailers can manage them to drive business growth.

Customer Loyalty 84

Customer Loyalty Customer Retail Customer Retention 84

Retail TouchPoints

JULY 13, 2023

Today’s world has shown us how geopolitical issues, outbreaks of conflict, terrorism and large-scale organized crime (including cybercrime) are becoming increasingly entwined with fraud, compliance and risk management. Only then can compliance shake hands with a smooth payment experience.

Merchant Services 202

Merchant Services Payment Services Payments Banking 202

Kissmetrics

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. For marketers, Slack apps may improve productivity, efficiency, collaboration, and project management. Add-On Slack Apps for Project Management.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Retail TouchPoints

AUGUST 25, 2023

Customers today know what they want as their decision-making happens online, but more than 85% of purchases are still predominantly made through wholesalers like Target, Walmart and more. This has challenged the D2C model, since obtaining data and insights for in-store purchases is next to impossible.

Retail 222

Retail Social Media Consumer Channel 222

Kibo

APRIL 19, 2022

They create (or source), market, and sell their products directly to customers. D2C brands connect with customers using primarily digital channels and touchpoints like social media, eCommerce websites, mobile apps, SEO/paid search and email. The D2C Customer Journey. D2C’s reliance on digital channels is no accident.

Payment Services 127

Payment Services Customer B2C Social Media 127

Retail TouchPoints

JULY 28, 2020

Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. In the previous edition of the State of Marketing Report, the median number of customer data sources for marketers was projected to jump from 10 in 2017 to 15 in 2019 — a 50% increase in just two years.

Webinar 200

Webinar Consumer Marketing Consumer Goods 200

365 Retail

JUNE 7, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands, has announced Forever 21 has selected Amperity to ‘maximise the value’ of its omnichannel customer data. With Amperity, Forever 21 will be able to provide more relevant, personalised customer experiences.

Customer Experience 73

Customer Experience Customer Customer Data Customer Loyalty 73

Retail TouchPoints

MARCH 9, 2023

My daughter lives in technology. Now owned by the SPARC Group (a joint venture between brand management firm Authentic Brands Group (ABG) and mall operator Simon Properties ), Forever 21 has spent the last few years refining its image and business model to avoid a repetition of its 2019 bankruptcy.

Omnichannel 263

Omnichannel Social Media Mobile Fashion 263

Kissmetrics

OCTOBER 4, 2020

For instance, one agency may rely heavily on technology to power their insights. When thinking about your goals, consider these aspects: Your existing data – Think about the data assets that you are currently building. This can include things like marketing channels (search, PPC, content), operations or product data.

Technology 283

Technology PPC Channel Marketing 283

365 Retail

JANUARY 18, 2024

SMG will manage the retail media planning and retail media operations functions of Asda business. SMG’s appointment comes at an exciting time as Asda plans to expand its retail media network via more stores, new digital channels, and innovative propositions. Image Credit: Asda With 19.7M Image Credit: Asda With 19.7M

Retail 65

Retail Omnichannel Technology Customer Data 65

Retail TouchPoints

JULY 28, 2022

Retailers can offer virtual try-ons within their own ecommerce channels or partner with an ecommerce platform that offers virtual try-on as a feature. Other technology providers offer solutions that design some or all of a virtual try? Virtual try-on technology introduces important privacy obligations. Keep customer data safe.

Retail 220

Retail Customer Data Information Consumer 220