Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Amplify insights through targeted surveys.

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Social Media Consumer Information Marketing 277

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

Multichannel 109

Multichannel Channel Shipping Costs Drop Ship 109

retailnext

SEPTEMBER 24, 2019

In today’s world, collecting data and basing decisions on the calculated data is critical to success, especially in the retail market. It is also critical to formulating an effective business and marketing strategy. Ensuring relevancy of products as per demand and the competitive market.

Customer Data 88

Customer Data Improvements Customer Social Media 88

Kissmetrics

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Marketing 273

Marketing Recommendation Social Media Improvements 273

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

Multichannel 98

Multichannel Channel Shipping Costs Drop Ship 98

Retail TouchPoints

DECEMBER 15, 2022

While instinct and surmise may have worked in the past, today marketers need to recognize exactly what customers want, when they want it and how they want it. Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave.

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Multi-channel POS Customer Data Mobile 241

Retail TouchPoints

FEBRUARY 18, 2022

“The whole idea of what portion of the buying journey is digital versus physical has shifted,” said Ricardo Belmar, Director of Partner Marketing for Retail and CPG at Microsoft in an interview with Retail TouchPoints. “We’ve 95% of Executives Want to Prioritize Cost Optimization.

eCommerce 299

eCommerce Shipping Costs Channel Operations 299

Retail TouchPoints

JANUARY 11, 2021

With these sweeping shifts in consumer needs, retailers relied on data more than ever to quickly position themselves to create the kinds of offerings and experiences that consumers expected during this unprecedented period. Real-time data is the key for 2021. One such area where on-demand data can help retailers is inventory.

Small Business Retail 242

Small Business Retail Retail eCommerce Social Media 242

Retail TouchPoints

NOVEMBER 12, 2020

The tool seeks to help retailers capture much more customer data, and at a faster rate compared to surveys and mystery shoppers. Associates using the platform can talk to customers as they normally would, except that a mic captures their conversations. Social media or word of mouth? Price, fit or competition?

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Multi-channel Customer Social Media Retail 245

Pivotree Blog

OCTOBER 17, 2022

With so much ground to cover, Data-as-a-service (DaaS) is a turnkey option for companies that want to ensure their product content stays optimized, even when their team is busy with other initiatives. . #1: 1: Amp Up Your Marketing. One of the first ways anyone finds a product or brand is through marketing.

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Channel Customer eCommerce SEO 98

Smile.io

JANUARY 4, 2024

Onsite marketing is a way to increase ecommerce visitor engagement and sales by focusing on customer data and personalization. How does onsite marketing differ from traditional visitor engagement strategies?  What is onsite marketing Onsite marketing examples What is onsite marketing?

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X-cart eCommerce Marketing Live Chat 67

Ecommerce Platforms

APRIL 30, 2020

Are you looking for the best email marketing service for your Shopify store? Or perhaps, you’re looking to take your email marketing to the next level and use automations to get more sales in your online store? In today’s post, we’ll go over the best email marketing providers for Shopify and explore their pros and cons.

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Shopify Marketing Payment Services eCommerce 206

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .

Customer Loyalty 227

Customer Loyalty Customer Retail Shipping Costs 227

Retail TouchPoints

NOVEMBER 14, 2022

But amid volatile market changes, ever-evolving customer expectations and increased competition online, this is increasingly challenging to realize. Research finds the global market size for AI in retail is expected to grow drastically, from $4.84 Enter artificial intelligence (AI). billion in 2021 to $31.18 billion in 2028.

Customer Loyalty 349

Customer Loyalty Operations Improvements Customer Experience 349

365 Retail

MAY 10, 2024

In part two of this three-part series, I answer the five top questions every European retailer has about unlocking the power of first-party data in a way that drives actionable insights and enhances their marketing strategies. From balancing personalisation and privacy to data gaps and more, no stone was left unturned.

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White Paper Retail Information Customer Data 104

365 Retail

AUGUST 17, 2022

To remain competitive in today’s signal-saturated world, retail marketers need to deliver relevant, personalised content throughout the customer journey. Furthermore, real-time offers and content can be 10 times more effective than traditional outbound marketing campaigns. And he’s not alone.

Games 58

Games Marketing Multi-channel B2C 58

Retail TouchPoints

SEPTEMBER 28, 2021

For others, data is oil. Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. Privacy is now part of the marketing mix,” said Kibel.

Consumer 276

Consumer Customer Experience eCommerce Technology 276

RetailMinded

JULY 8, 2021

For you to stay ahead of the game, you must keep up with digital innovations and apply up-to-date marketing strategies. Although digital marketing is already a familiar and staple strategy for many establishments, some industries and businesses are still reluctant to engage in this approach.

Marketing 106

Marketing Retail Customer Loyalty Social Media 106

Smile.io

JULY 2, 2020

What would your business strategy look like if you didn't have access to any sort of customer data? In short, without understanding your user's key data touchpoints such as demographics, preferences, lifestyles, purchase behaviors, among other things, your brand would be lost in a sea of sameness.

Customer Data 46

Customer Data Live Chat Customer Merchant Services 46

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. The big difference between the two is how they’re collected.

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Customer Retail Information Consumer 222

Retail TouchPoints

JULY 5, 2022

A lot of the pain points that we’re seeing are in the inventory side, but against that backdrop we’re going to see a steely-eyed focus on improving profitability in stores and digital channels.”. Thoughts of efficiency, integration with key systems and profitability were put on the back burner during the worst of the crisis.

Shipping Costs 310

Shipping Costs eCommerce Retail Merchant Services 310

Kibo

APRIL 26, 2022

Instead, consumers continued shopping in multiple ways using multiple channels, with online sales growth up 14% in 2021 from the previous year. Consider the following statistics from a March 2022 Bizrate/Digital Commerce 360 survey of over 1,100 consumers. For marketers, this means eCommerce agility should be top of mind.

Payment Services 62

Payment Services Marketing Multi-channel Mobile 62

Retail TouchPoints

NOVEMBER 22, 2022

While conversational commerce isn’t brand new, it’s becoming a necessity in the retail space as consumers increasingly interact within digital channels and more and more brands are fighting for their attention. In fact, 62% of consumers now prefer to engage with brands on digital channels. What is Conversational Commerce?

Payment Services 243

Payment Services Live Chat Payments Retail 243

ESW

FEBRUARY 29, 2024

Growing and established brands alike know that keeping to domestic markets hampers overall growth. Despite massive leaps in technology and globalisation, some of the requirements for launching a DTC presence in a new market are still quite manual and different from market to market.

Payment Services 88

Payment Services eCommerce Shipping Costs Payments 88

Omnisend

MAY 31, 2023

Reading Time: 9 minutes Most marketers who need bulk SMS services tend to think that Attentive is the best SMS marketing tool to interact with their mobile-first audience. It’s a robust SMS platform offering valuable customer data.

Multi-channel 88

Multi-channel Shopify Omnichannel eCommerce Platforms 88

Omnisend

JANUARY 8, 2024

Instead, you can build customer retention by nurturing solid relationships through: Excellent customer service Personalized interactions Attractive incentives In this article, we’ll look at effective strategies you can use to drive more repeat purchases for your business. Start free today See pricing What is a repeat customer?

Customer 88

Customer Customer Retention Social Media X-cart 88

Wiser

AUGUST 28, 2023

The trick lies in offering the right mix of products that not only intrigue and attract customers, but also stimulate their purchase decisions. Steps to Build a Better Retail Assortment Strategy An efficient and effective assortment is paramount to retaining customers and driving profits. What age group are they in?

Retail 146

Retail Fashion Information Customer Data 146

Email Audience

APRIL 22, 2022

Digital marketing has its roots in email. Long before there was Facebook or Twitter, businesses were using email to reach out, nurture and convert new customers. In this article we will cover some of the reasons why investing in email marketing is a good idea for your business. Email marketing isn’t going anywhere.

Marketing 59

Marketing Social Media Article Definition 59

Omnisend

MAY 18, 2021

states have legalized marijuana and cannabis, and CBD retailers stand to benefit from the new marketing opportunities. At the same time, a survey by Rolling Stone reveals that it’s likely the market will spike to an incredible $22 billion by the year 2022. Use Marketing Automation. Reading Time: 5 minutes.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

Algopix

JULY 13, 2023

In today’s competitive online marketplace, effectively managing customer relationships is crucial for the success of any eCommerce business. By leveraging CRM systems, businesses can personalize customer experiences, target marketing campaigns more effectively, and optimize sales processes.

Payment Services 78

Payment Services eCommerce Management Customer 78

MagentoBrain

FEBRUARY 21, 2023

Applying AI to digital marketing can effectively help optimize the consumer experience, increase consumers' favorability for the brand, and directly affect the brand's revenue. The following will describe the seven major marketing trends in 2023 for readers, as well as six tool applications that marketers cannot ignore!

Customer Experience 52

Customer Experience Customer Marketing Payment Services 52

SellBrite

APRIL 29, 2019

Ken Morris, Principal at Boston Retail Partners, explains personalization this way , “Effective customer engagement requires retailers to offer a personalized, relevant, compelling and consistent experience across channels.” ” One place to put this thinking into action is within your customer communication strategy.

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Marketing Accessories Subscription Events 121

ESW

MAY 17, 2023

Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel. Non-digital channels like ordering by phone and exchanging emails about purchase orders and invoicing are not just inefficient – they create unnecessary friction throughout the buying journey.

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B2B Payment Services Consumer Electronics Payments 78

Optimizely

AUGUST 9, 2018

Jim Edgett, Head of Integrated Marketing at Gamestop. For brands that decide to really focus on growing digital channels, they’ve realized they can compete with even the buzziest digital-native brands. At Etail East, brands of all kinds were constantly talking about putting customers at the center of their marketing process.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Omnisend

APRIL 28, 2023

A recent survey revealed that over 50% of consumers globally prefer online shopping for two main reasons—it’s convenient and they can shop at any time. Increase your ecommerce sales on autopilot with Omnisend’s automated email and SMS marketing. Otherwise, they have access to broader markets.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 28, 2023

A recent survey revealed that over 50% of consumers globally prefer online shopping for two main reasons—it’s convenient and they can shop at any time. Increase your ecommerce sales on autopilot with Omnisend’s automated email and SMS marketing. Otherwise, they have access to broader markets.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

lateshipment

APRIL 2, 2021

Take away – Despite the surge in online orders, it is practically difficult for SMBs like yours to compete with companies such as Amazon and Walmart, which have established dominance over the eCommerce market. Hybrid (omnichannel) marketing is the future now. Stellar customer support = enhanced overall shopping experience.

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130