365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Results are only as good as the data you feed it.

Customer Data 62

Customer Data Customer Multi-channel Events 62

Retail TouchPoints

MARCH 8, 2021

As technology and digital continues to infiltrate consumers’ lives, the need for human interaction and emotional connection is more important than ever. Retail TouchPoints (RTP): Shikatani Lacroix Design’s latest white paper looks at finding the balance between technology and human interaction.

Customer Data 259

Customer Data Customer White Paper Technology 259

Wiser

AUGUST 28, 2023

Moreover, an effective assortment strategy allows retailers to stand out in the fiercely competitive retail landscape, providing a unique and memorable shopping experience. The trick lies in offering the right mix of products that not only intrigue and attract customers, but also stimulate their purchase decisions.

Retail 146

Retail Fashion Information Customer Data 146

Kissmetrics

JUNE 14, 2017

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. You want every interaction to embody brand consistency and offer customer satisfaction.

Channel 226

Channel Customer Jewelry Customer Data 226

Algopix

JANUARY 22, 2024

With over 200 million customers worldwide, Amazon offers sellers an unparalleled opportunity to tap into a vast pool of potential repeat buyers. You need smart strategies to convert one-time buyers into lifelong brand advocates. Resolve issues promptly via call/email support channels.

eCommerce 110

eCommerce Shipping Costs Payment Services Social Media 110

Omnisend

JANUARY 8, 2024

While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Understanding how to get repeat customers can boost your revenue. Strategies to cultivate repeat customers So, what is the best way to encourage customers to return to your site and make a repeat purchase?

Customer 88

Customer Customer Retention Social Media X-cart 88

Retail TouchPoints

DECEMBER 15, 2022

The convenience retailer and pizza chain’s partnership with Salesforce helped it consolidate fragmented technologies and automate its personalization strategy, allowing Casey’s to send 200 million personalized communications every month with messaging tailored to each customer’s purchasing history.

Arts 256

Arts Mobile Customer Loyalty Customer Data 256

lateshipment

NOVEMBER 26, 2023

And that process begins with understanding the ABCs of the post-purchase customer journey. Defining the Post-Purchase Journey A customer’s post-purchase journey is interactions with your brand that take place once the order is dispatched to when it is ‘delivered’ or ‘returned’. Are you one of such businesses? No, it’s all good.

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

Retail TouchPoints

AUGUST 29, 2023

Creating a competitive advantage in personalization is based on a company’s ability to capture, analyze and use personalized customer data, as well as understand, customize and optimize the customer journey, all at scale. It has to be cross-channel.

Multi-channel 217

Multi-channel Retail Customer Experience Customer Data 217

Groove

APRIL 16, 2024

Depending on the plan you choose, Shopify offers a wide range of features and apps designed to help you build your eCommerce store and attract customers. Salesforce Commerce Cloud also offers a deep integration with Salesforce's customer relationship management (CRM) platform. For one, Shopify is a hosted platform.

BigCommerce 364

BigCommerce Magento Multi-channel Shopify 364

Retail TouchPoints

APRIL 20, 2022

Our marketing and social media presence will drive new customers to our store, but the experience in the physical store brings them back. ”. But developing a brick-and-mortar expansion strategy, including finding viable leasing options, can be challenging in a fast-changing, highly regulated space.

Retail 353

Retail Social Media Technology Events 353

Retail TouchPoints

SEPTEMBER 20, 2022

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Still, these channels carry significant costs — the kind that can make even an experienced marketer do a double take. Investing in New Channels. Invest in First-Party Data.

Omnichannel 256

Omnichannel Marketing Social Media Channel 256

Retail TouchPoints

MARCH 3, 2023

McKinsey research also indicates that only 15% of retailers have fully implemented personalization strategies; 80% and higher are still plotting their personalization strategy or have only just begun pilot initiatives. Customers’ data trails can help retailers access preferences, past orders and history.

Consumer 227

Consumer Customer Loyalty Customer Experience Recommendation 227

Retail TouchPoints

OCTOBER 25, 2023

Looking for even more data and insights to power your approach ? Check out the Retail Strategy & Planning Series on-demand. Offering excellent customer service is a business basic at any time of the year, but it’s particularly vital during the holiday season.

Multi-channel 315

Multi-channel Customer Experience Mobile Improvements 315

Retail TouchPoints

OCTOBER 18, 2021

Insights from signals can help brands create the connective tissue between all of their channels to deliver the most relevant experience, from research to purchase to support and back. Connect every channel. In order to make the cross-channel dream a reality, brands need to pass data quickly between channels.

Customer Experience 273

Customer Experience Customer Channel Omnichannel 273

Retail TouchPoints

AUGUST 13, 2021

The new operating model will help each organization focus on their biggest growth opportunities while still working together to provide a seamless customer experience across both channels. Going forward, the ecommerce business will become “The Bay,” while the banner’s 86 stores will continue operating as Hudson’s Bay.

eCommerce 298

eCommerce Operations Customer Experience Omnichannel 298

Retail TouchPoints

JUNE 9, 2023

From choosing more eco-friendly materials to incorporating energy-saving technologies, these companies have seen the importance of creating better environmental practices and have acted accordingly. Sustainability can be highly data-driven.

Supplies 226

Supplies Operations Shipping Costs Customer 226

Pivotree Blog

OCTOBER 17, 2022

But certain elements must happen behind the scenes — like product content optimized for each channel and inventory visibility to ensure you don’t promote a product that’s actually out of stock. 5: Make Social Channels a Priority. Marketplaces are also a favorite channel for product search. .

Channel 98

Channel Customer eCommerce SEO 98

Retail TouchPoints

AUGUST 25, 2023

Customers today know what they want as their decision-making happens online, but more than 85% of purchases are still predominantly made through wholesalers like Target, Walmart and more. This has challenged the D2C model, since obtaining data and insights for in-store purchases is next to impossible.

Retail 236

Retail Social Media Consumer Channel 236

Retail TouchPoints

OCTOBER 27, 2021

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Game Theory Meets Attribution. AI-Driven MTA at Scale.

Multi-channel 282

Multi-channel Games Retail Social Media 282

365 Retail

AUGUST 17, 2022

At the same time, there’s been a near 50% increase in UK consumers who feel frustrated with a brand that does not recognise their unique desires and needs in its personalisation strategies. For years, retail brands have been perfecting personalisation strategies that resonate with consumers and make them feel like individuals.

Games 57

Games Marketing Multi-channel B2C 57

Retail TouchPoints

JUNE 11, 2021

Retailers must look for the right technology that will streamline their operations and improve the customer experience, which can ultimately increase brand loyalty and revenue. Providing Various Payments Technologies. Tying Channels Together. Creating a combination physical-digital shopping experience requires data.

Payment Services 184

Payment Services Payments Retail Sporting Goods 184

MagentoBrain

MAY 23, 2023

In this blog, I will explain ten proven strategies that businesses can use to improve brand loyalty and cultivate a strong and loyal customer base. Provide exceptional customer service to increase loyalty Providing exceptional customer service is one of the most effective ways to increase brand loyalty.

Social Media 52

Social Media Customer Loyalty Customer Data Improvements 52

Retail TouchPoints

MARCH 9, 2023

My daughter lives in technology. To do it, Forever 21 is: Making significant investments to align its digital and physical channels ; Enabling fast, frictionless checkout ; Meeting Gen Z where they are, on social media, to drive discovery ; and Listening to its customers to evolve its brand in line with their expectations.

Omnichannel 273

Omnichannel Social Media Mobile Fashion 273

RETAIL MANAGEMENT SOFTWARE

JANUARY 16, 2024

As we step into 2024, the retail sector is undergoing significant transformations in technology, supply chain dynamics, and consumer behavior. The initial crucial step involves examining current trends and formulating adaptive strategies. Utilizing these channels is crucial for customer connection, product promotion, and sales boost.

Payment Services 98

Payment Services Retail Supplies Omnichannel 98

Groove

AUGUST 18, 2020

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. This tool makes it easy for eCommerce merchants to grow their contact lists, personalize user experiences and communicate more effectively with customers. Real-Time Customer Data.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Kissmetrics

OCTOBER 4, 2020

For instance, one agency may rely heavily on technology to power their insights. When thinking about your goals, consider these aspects: Your existing data – Think about the data assets that you are currently building. This can include things like marketing channels (search, PPC, content), operations or product data.

Technology 283

Technology PPC Channel Marketing 283

Retail TouchPoints

JANUARY 11, 2023

Shopify is ideal for this purpose as well because it has partners like Channelize.io, a plug-in that enables live shopping and video streams as well as multi-streaming of live shopping shows on Facebook, Twitch and YouTube, which makes it really easy to get this strategy off the ground.

Social Media 264

Social Media Multi-channel Customer Loyalty Shopify 264

Sailthru

NOVEMBER 19, 2019

For the past several years, Forrester has published the Forrester Cross Channel Campaign Management Wave, their analysis of marketing technology vendors based on current offering and strategy in this field. Next-generation CCCM requires customer data management, advanced analytics, and cross-channel orchestration, among others.

Channel 74

Channel Management B2C Reference 74

365 Retail

AUGUST 4, 2022

Irrelevant content and inconsistent cross-channel communications top shoppers personalisation peeves, the latest research from insights-led customer engagement platform, MoEngage , revealed, as retailers and brands rally to meet consumers’ digitally accelerated engagement demands.

Channel 52

Channel Retail Presentation Customer Data 52

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. A missed connection with your customer.

B2C 210

B2C Customer Data Omnichannel Marketing 210

Retail TouchPoints

JANUARY 27, 2021

Being able to offer your customers the possibility to jump the queue and shop safely by appointment will help retailers improve their customer experience, increase their basket size and gain more customer data, boosting sales efficiency and customer lifecycle value. Solution: Adopt New Technologies.

Retail 279

Retail Social Media Channel Multichannel 279

UpSellIt

AUGUST 23, 2023

Personalization has become a key element for ecommerce brands to stand out and create meaningful connections with their customers. With ever-evolving technologies and shifting consumer behaviors, it’s crucial to implement effective targeting tactics to maximize your sales potential.

eCommerce 126

eCommerce Recommendation Omnichannel Customer Data 126

365 Retail

MAY 10, 2024

In part two of this three-part series, I answer the five top questions every European retailer has about unlocking the power of first-party data in a way that drives actionable insights and enhances their marketing strategies. From balancing personalisation and privacy to data gaps and more, no stone was left unturned.

White Paper 101

White Paper Retail Information Customer Data 101

Kibo

APRIL 19, 2022

They create (or source), market, and sell their products directly to customers. D2C brands connect with customers using primarily digital channels and touchpoints like social media, eCommerce websites, mobile apps, SEO/paid search and email. The D2C Customer Journey. D2C’s reliance on digital channels is no accident.

Payment Services 127

Payment Services Customer B2C Social Media 127

365 Retail

JUNE 7, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands, has announced Forever 21 has selected Amperity to ‘maximise the value’ of its omnichannel customer data. With Amperity, Forever 21 will be able to provide more relevant, personalised customer experiences.

Customer Experience 70

Customer Experience Customer Customer Data Customer Loyalty 70

Kissmetrics

JANUARY 17, 2022

It is easier to build real, human connections with your audience if you know what data and strategies to use. One of the most effective strategies to build a personal connection is personalized marketing. Most marketers use the strategy on multiple channels. The good news? Different Types of Personalized Marketing.

Marketing 273

Marketing Recommendation Social Media Improvements 273