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Welcome To The Future Of Marketing Technology

Forrester eCommerce

To meet customers in their moments, marketers must design, execute, and optimize interactions across the full range of devices, channels, and touchpoints where consumers engage with a brand. Meanwhile, the marketing landscape continues to evolve with new technologies, data deprecation, and sophisticated consumers.

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What I See Coming For The Channel In 2020

Forrester eCommerce

Preparing for this years list of future channel trends has been an immersive experience to say the least. In 2019, I was able to talk to 497 companies one-on-one about their channel strategy and programs, including 130 of those face-to-face.

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Top 143 Social Media Groups For MSPs, VARs, And Tech Channel Professionals

Forrester eCommerce

The channel is very large, highly diverse, and incredibly decentralized. Channel partners know that to be successful, they need to carve out a niche — whether that be by line of business, by industry (and, increasingly, by subindustry), by size of customer, geographically, technologically, and by business model.

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Subscription Hardware Puts The Channel At Risk

Forrester eCommerce

There are several scenarios such as new technology, short-term projects, test-before-you-buy, and infrastructure bundled with managed services, etc., Subscription-based hardware is the emerging model that every hardware vendor is promising to customers, partners, and investors. where subscription-based […]

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AI’s Rapid Growth Combined with Other Emerging Technologies Will Drive Greater Accessibility

Retail TouchPoints

As a matter of fact, as accessibility becomes a more prevalent concern in the retail sector, the interplay between new technology and AI represents some good news. Features that improve accessibility have the power to help legitimize AI-powered tools and services and lead to more trust around the new technology.

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Hy-Vee Bolsters Retail Media Strategy with Digital Signage, Dynamic Content

Retail TouchPoints

Hy-Vee is implementing Samsung Ads to support its retail media strategy. The technology will empower Hy-Vee to push a mix of dynamic digital content, including live cooking demos, promotions, recipes, product pairings and company news to shoppers perusing Hy-Vee’s aisles in real time.

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6 Awesome Omni Channel Strategies That You Can Use For Your Store

Ecommerce Platforms

When you own an online or retail store, the question isn't if you're going to implement omni channel strategies. Therefore, all businesses can benefit from going omnichannel, and that's why we want to outline several omnichannel strategies used by well-known brands. How to Adopt This OmniChannel Strategy for Your Own Business.

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