RTP blog

SEPTEMBER 17, 2018

According to a study by Bond Brand Loyalty, the average customer belongs to more than 14 loyalty programs; however, they are only active in about half of them. The lack of activity indicates that brands struggle to remain relevant with the customers that have opted into their loyalty program.

Customer Loyalty 150

Customer Loyalty Customer Customer Data Marketing 150

Retail TouchPoints

MARCH 3, 2023

The best personalized experiences happen when retailers make the customers a part of the dialogue and leverage data to create one-to-one experiences that are more targeted to them based on their unique interests and behaviors, as opposed to customers like them. Advanced customer support.

Consumer 251

Consumer Customer Loyalty Customer Experience Recommendation 251

Retail TouchPoints

JANUARY 18, 2024

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. That’s why gamification as a technique is becoming more popular in marketing and customer loyalty programs.

Retail 309

Retail Customer Loyalty Games Reference 309

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? Hybrid Customer Experience Example 1: Carvana.

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? Hybrid Customer Experience Example 1: Carvana.

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

Retail TouchPoints

JULY 14, 2023

Generative AI is set to revolutionize ecommerce, enabling a more interactive and personalized shopping experience, which is integral to both attracting and retaining customers. In the crowded landscape of ecommerce, a positive customer experience across every aspect of an order has become intrinsic to online success.

eCommerce 225

eCommerce Order Fulfillment Fulfillment Multi-channel 225

Retail TouchPoints

JULY 24, 2023

Navigating these touch points can be challenging, but the potential rewards, like enhanced customer loyalty, are worth the additional effort. According to The Small Business Blog , emails are an effective marketing channel because most U.S. In fact, in 2022, 55% of businesses texted their customers , according to Simple Texting.

Small Business Retail 237

Small Business Retail Marketing Retail Social Media 237

Algopix

DECEMBER 2, 2020

No matter the industry, customers today have more ways to research their options than ever before. Customer experiences are the ultimate deciding factor that separates successful companies from the rest. And in many cases, that experience is more important than price or quality. Catalog Price Optimization.

Customer Experience 78

Customer Experience Improvements Management Customer 78

iVend

JULY 8, 2021

What I am hearing, and is supported by expert 3 rd party research, is a consistent pattern of four key priorities: in-store customer experience, knowledgeable staff, personalised loyalty programs and social media marketing. The in-store customer experience is that differentiation.

Customer Experience 98

Customer Experience Customer Social Media Retail 98

Retail TouchPoints

OCTOBER 5, 2021

By enabling customers to message in-store associates while they shop online, conversational commerce gives customers an enhanced customer service experience and the confidence they need to buy online. Connect Your In-Store and Digital Experiences with Conversational Commerce. A Personalized Shopping Experience.

Omnichannel 267

Omnichannel Customer Loyalty B2C B2B 267

Retail TouchPoints

NOVEMBER 10, 2022

Customer loyalty experts know that the best-run programs do far more than simply boost sales by rewarding members with points and perks. RTP: Sephora is known for having a rich customer experience. How does the loyalty program support or even expand on that? .

Consumer 232

Consumer Gifts Events Customer Experience 232

Retail TouchPoints

AUGUST 23, 2023

Cameras and sensors surround a basketball court, treadmills offer visitors feedback on their performances, in-store trainers use the data to provide advice and assistants analyze results to make product recommendations. Meanwhile, in the Nike app, shoppers can access early product drops and solicit styling advice from experts.

Travel 219

Travel Clothing Technology Customer Loyalty 219

Kissmetrics

JANUARY 17, 2022

Most marketers use the strategy on multiple channels. The point of personalized marketing is to understand your customers more and how they like to communicate so you can better engage them in the busy online world. Segmentation helps brands to understand their customers better and target their products accordingly.

Marketing 273

Marketing Recommendation Social Media Improvements 273

lateshipment

NOVEMBER 8, 2023

Increasing the average order value directly boosts your store’s revenue, increases customer loyalty , and retention and reduces churn rate. How Does Average Order Value Influence Customer retention? This gifting option can be a great way to save time for your customers, adding to a positive customer experience.

X-cart 130

X-cart Improvements eCommerce Shipping Costs 130

Retail TouchPoints

OCTOBER 16, 2023

This is especially true during Black Friday and Cyber Monday, when more personalized and entertaining experiences are needed to capture attention amidst the noise. This data can then inform personalized marketing campaigns, showcasing tailored product recommendations that align with each customer’s unique style.

Social Media 275

Social Media Consumer Information Marketing 275

Retail TouchPoints

OCTOBER 29, 2021

As shoppers were content with receiving customer service in real time from human retail assistants, chatbots and AI-powered virtual assistants were relegated to basic CX tasks such as recording customer feedback or for advertorial push notifications. Digital stores and ecommerce platforms ushered in the era of digital shopping.

Customer Loyalty 226

Customer Loyalty Recommendation Supplies POS 226

365 Retail

DECEMBER 13, 2023

This year, AI has transformed the future of customer experience and is quickly becoming a key driver of growth and productivity across industries. Predictive AI can then analyse data to predict future demand and make recommendations on stock levels to keep shelves full. The retail industry is no exception to this trend.

Retail 65

Retail Gifts Shipping Costs Customer Loyalty 65

UpSellIt

JULY 13, 2023

By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. An omnichannel retail strategy connects numerous channels and touchpoints to provide customers with a seamless shopping experience. What is Omnichannel Retailing?

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

Optimizely

JUNE 10, 2020

And, with new ecommerce brands seemingly popping up daily, it’s essential that brands focus on building loyalty within their customer base. So, how do you differentiate your brand and create serious customer loyalty? Many Sephora shoppers seek out the Rouge (top tier loyalty membership level) as a badge of honor.

Customer Loyalty 195

Customer Loyalty eCommerce X-cart Outdoor 195

GetElastic

MAY 18, 2022

Post-pandemic, brands have a surmounting pressure to re-evaluate their channel and sales strategies as direct-to-consumer (D2C) channel adoption increases, and the need for a nurturing customer experience is in demand. packaging, managing shipping and returns, customer support). Learn More.

Multi-channel 78

Multi-channel Subscription Automotive Customer Loyalty 78

Kibo

JULY 17, 2020

Think carefully about creating the best possible customer experience to maximize what should be a short and sweet interaction with valuable customers. BOPAC in its current form might be new to many retailers, but it’s also new to a lot of customers. Happy customers become repeat customers.

Customer Experience 62

Customer Experience Fulfillment Customer Multichannel 62

Algopix

JANUARY 22, 2024

This comprehensive guide will explore proven techniques to maximize repeat purchases and cultivate customer loyalty on Amazon. Harnessing the Power of Repeat Purchases The value of repeat customers to an eCommerce business cannot be overstated. According to a study by Deloitte, repeat buyers spend 67% more than new customers.

eCommerce 110

eCommerce Shipping Costs Payment Services Social Media 110

Retail TouchPoints

JANUARY 11, 2023

But first, he spoke with Retail TouchPoints to offer a glimpse into his entrepreneurial mind, including his lessons on driving customer loyalty through innovative physical experiences. Rather than just sending out an email blast, ask what else you can add to the message,” Earle recommended.

Retail 259

Retail Social Media Customer Loyalty Travel 259

Retail TouchPoints

SEPTEMBER 17, 2020

Today’s retail CMO is responsible for the entire customer experience — not just branding and messaging. With this accountability comes the need to think deeply about how all customer touch points connect to deliver an agile, profitable and personal experience that resonates with each and every customer.

eCommerce 197

eCommerce Mobile Channel Customer Loyalty 197

lateshipment

APRIL 23, 2023

All you need is to create a specialized domain with your brand name, work with different teams like marketing, sales, and customer experience to understand how you can further attract customers, sell not just products but something that brings out your own identity, etc. My perception of building an e-commerce brand looks fun.

eCommerce 130

eCommerce Shipping Costs Merchant Services Customer Experience 130

ESW

JUNE 6, 2023

Brands and ecommerce businesses achieve a positive impact on conversion rates, cart abandonment, customer loyalty and international sales. Here is a closer look at four benefits of offering multiple payment methods on ecommerce channels. This type of loyalty leads to a higher purchase frequency, which is a key driver of growth.

Merchant Services 78

Merchant Services Payment Services Payments eCommerce 78

Sailthru

FEBRUARY 1, 2018

Customer service professionals using Zendesk can easily opt people out of communications that are sent via Sailthru, rather than requiring customers to contact the organization through another channel. Individual product recommendations, generated by Sailthru, show up in the Sailthru app in Zendesk.

Customer Experience 60

Customer Experience Improvements Customer Customer Loyalty 60

lateshipment

NOVEMBER 26, 2023

This term is coined as “ The one-time shopper dilemma ”, where e-commerce businesses are unable to convert one-time shoppers into repeat customers due to unfavorable customer experiences. 76% of customers say that an unacceptable customer experience would affect their decision to order from the company again.

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

Groove

FEBRUARY 11, 2019

Typically, we recommend having four-email set up in your workflow. We specifically outline abandoned cart strategies in a related blog, but in general, we highly recommend this hack because it is proven to increase conversion and drive revenue. We recommend building custom promotional offers based on your business, customers and goals.

eCommerce 258

eCommerce Payments eCommerce Platforms Recommendation 258

lateshipment

FEBRUARY 3, 2023

Thus, e-commerce brands must start prioritizing customer retention over acquisition, as it is the best move to make. Increased customer lifetime value: Shopify found that customers who make repeat purchases have a higher lifetime value compared to one-time customers. Still not convinced? Why, you ask? Here’s why.

eCommerce 130

eCommerce Shipping Costs Customer Shipping 130

Retail TouchPoints

AUGUST 18, 2023

We might use the copy they recommend for an ad, or OK [what might seem to be an] ‘out there’ print design for a swim trunk, and our customer base sees that.” Fortunately for her company, “value is a great entry point for loyalty as it relates to resale, and we see resale as a customer loyalty play.”

Mobile 241

Mobile PayPal Consumer Customer Loyalty 241

Retail TouchPoints

MARCH 14, 2023

No matter what the channel, however, there will always be customers who second-guess their purchase, have something arrive too late for its intended use or receive something other than what they expected. For other customers, sending an app notification or push notification or SMS could be their preference.

Shipping Costs 246

Shipping Costs Retail Fulfillment Channel 246

Retail TouchPoints

OCTOBER 27, 2021

In pursuit of both goals, focusing on connected, data-driven technologies that can help meet high consumer expectations and support a safe and comfortable environment will help retailers not only enhance their customers’ experience, but also effectively deliver unified commerce services including BOPIS and curbside pickup.

Consumer 263

Consumer Supplies Fulfillment Technology 263

Wiser

AUGUST 28, 2023

Utilizing social media, customer surveys, and review platforms can facilitate the collection of this feedback. Integrating these insights into your retail assortment strategy allows for dynamic adaptation to customer needs and expectations, leading to increased customer loyalty and sales.

Retail 146

Retail Fashion Information Customer Data 146

Kibo

MAY 1, 2021

Individualization is a technique used in personalization strategy to automatically optimize customer experience for each person. It uses rapid data aggregation and analysis, cross-channel deployment, and machine learning to predict customer behavior and adjust to changes faster than marketers can.

Marketing 62

Marketing Customer Experience Definition Customer Loyalty 62

RTP blog

NOVEMBER 19, 2018

Here are a few areas to consider this holiday season: Ramp Up Consumer Engagement Where Needed Holiday shopping can be a make-or-break experience regardless of which channel customers are spending their time in. Solutions such as these allow you to give shoppers expert opinions when needed and recommendations in real time.

Retail 150

Retail Customer Data Operations Customer Loyalty 150

lateshipment

SEPTEMBER 16, 2022

Include giveaway elements such as a countdown timer or a limited-period discount spin-wheel on your landing pages Share special offers for customers who are sitting on the fence Use non-product marketing techniques such as “Free shipping and returns”, “Cash-on-Delivery”, “BOPIS, etc. Expand your sales channels to boom festive season sales.

eCommerce 130

eCommerce Merchant Services Shipping Costs Social Media 130