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The Signs of Bad Shopping Experiences and How to Mitigate Them Using Digital Surveys

Retail TouchPoints

However, if customer service is excellent, 78% of consumers will do business with a company again, even after a mistake. The number of touch points and level of consistency shoppers expect across all departments and channels is increasing. Today, 74% of customers said they use multiple channels to start and complete a transaction.

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Revolutionizing Customer Retention: The Rise of Digital Top-Up Cards in the Global Market

Retail TouchPoints

An Accenture survey of 16,000 customers in 13 countries across Asia, Europe, Latin America and North America reported that over half of all consumers have adopted digital payment methods such as digital wallets, many of which displace banks’ brands from the customer experience. Consumers value the convenience these offer.

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Why Mobile App Customer Experience Lags Behind Other Channels

Sailthru

Every marketer has done painstaking research to understand where mobile makes an appearance along the customer journey. They understand that customers always have their phones, and always expect a personalized, relevant interaction on mobile. Mobile is different. Mobile apps are integral to that experience.

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Survey: Why Companies Must Upgrade CX Basics To Tap Surging Online Sales

Retail TouchPoints

Half of customers shopped digital channels for products they’ve never bought online before, with consumers buying groceries, household products and toys , while B2B customers purchased supplies , health and safety equipment , and IT hardware. Forrester conducted three online surveys for the report. UK and Germany.

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CI&T Research: Price-Conscious Consumers Still Want Stellar Shopping Experiences

Retail TouchPoints

The 2024 Connected Retail Report includes a survey of 1,012 U.S. We wanted to take a really disciplined look at the channels consumers are using, why they choose these channels at different times and how the economy impacts these decisions as well as the brands they shop in general.” Will 2024 be the Year of the Mobile App?

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Top Omnichannel Survey Takeaways: RTP Editors Weigh In

RTP blog

However, the word still conveys an important truth: retailers must take every action possible to maximize customer engagement opportunities across both traditional and emerging channels. Did anything from the survey catch your eye? The survey showed a 32 percentage point rise in 2018, reaching 84% of total respondents.

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Webinar: Salesforce Survey Takes The Pulse Of Marketers And Global Consumers

Retail TouchPoints

Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. In the previous edition of the State of Marketing Report, the median number of customer data sources for marketers was projected to jump from 10 in 2017 to 15 in 2019 — a 50% increase in just two years.

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