The Signs of Bad Shopping Experiences and How to Mitigate Them Using Digital Surveys
Retail TouchPoints
FEBRUARY 9, 2022
However, if customer service is excellent, 78% of consumers will do business with a company again, even after a mistake. The number of touch points and level of consistency shoppers expect across all departments and channels is increasing. Today, 74% of customers said they use multiple channels to start and complete a transaction.
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