5 Ways Retailers Can Tackle Wavering Customer Loyalty
Retail TouchPoints
AUGUST 15, 2022
But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Customer acquisition costs online have reached unprecedented levels, which means marketing leaders are trying to diversify their toolkits. Last year’s top retention tool — free shipping — fell slightly, from 64% in 2021 to 57% in 2022.
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