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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Despite their investments, there are a few gaps and opportunities for improvement.

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The New Retail Frontier: Where Sustainability Meets Customer Loyalty

Retail TouchPoints

Slowly, retailers are beginning to incorporate environmentally friendly initiatives into their strategies and operational practices, and most importantly their loyalty programs, to ensure they are promoting sustainability across the board. Do we have the right customer experience? For example, a well-known U.S.

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Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy

Retail TouchPoints

Build the journey or flow you want your customers to follow; tidy up your spaces because cluttered store racks or cluttered websites have the same effect — customers leave; and ensure support and service really cater to customer needs. RTP: A lot of consumers are venturing to brand sites via paid channels now.

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6 reasons you should implement customer loyalty programs

Omnisend

Reading Time: 4 minutes The purpose of loyalty programs is to offer customers access to exclusive prices and loyalty discounts. This can help not only with purchasing behavior, but also with customer retention. The best loyalty programs have the power to transform a business into a customer-centric profit machine.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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How Ecommerce Discounts Hurt Customer Loyalty

Optimizely

In fact, they can actually backfire spectacularly for your B2C brand unless it’s part of a solid, tried-and-tested discounting strategy. Instead, you need to focus on offering something Amazon can’t : Create a unique customer experience –– on your website and in your marketing communications. You won’t win loyal customers.

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What is Customer Loyalty?

Smile.io

Every brand aims for a loyal customer base that will support them no matter what. Loyal customers are the ones who eagerly await every product release you announce and shout your brand from the rooftops. But what exactly is customer loyalty? We’re going back to basics in this post to learn what customer loyalty is.